Blu eCigs Audience in United States
Blu eCigs has an estimated audience of 304,558 people in United States. 45.9% are female, 54.1% are male, average age 40.8. Top brand affinities: Vaporization, Capital One, Google Maps, Indeed.com, Circle K.
Top brand affinities include Vaporization, Capital One, Google Maps, with strongest over-indexing on Vaporization (803.26× the country average). Demographically, the Blu eCigs audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Food & Beverages · Type: Brand · Subtype: Tobacco
Demographics of Blu eCigs fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.8 |
| Estimated audience size | 304,558 |
Audience persona
The typical Blu eCigs fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Vaporization.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaporization | 803.26× | Business & Career |
| Capital One | 4.56× | Business & Career |
| Google Maps | 4.27× | Internet & Social Media |
| Indeed.com | 3.75× | Business & Career |
| Circle K | 5.01× | Shopping |
| MSN | 2.72× | News |
| Electronic cigarette | 8.92× | Food & Beverages |
| CarGurus | 3.95× | Cars & Mobility |
| AccuWeather | 4.2× | Home & Garden |
| Google News | 3.82× | News |
| Khan Academy | 5.29× | Business & Career |
| Kia Sportage | 13.08× | Cars & Mobility |
| Enterprise Rent-A-Car | 3.78× | Cars & Mobility |
| Beetlejuice | 2.67× | Movies & TV |
| DeviantArt | 3.85× | Internet & Social Media |
| Diane Keaton | 3.34× | Movies & TV |
| Google Flights | 2.96× | Travel & Leisure |
| Staples (Canada) | 2.72× | Business & Career |
| Aaron Rodgers | 3.22× | Sports |
| PubMed | 8.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Spirituality | BALANCE | 1.14 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.4% |
| France | 12.7% |
| Italy | 0.2% |
See Blu eCigs audiences in other countries
More Tobacco audiences in United States
- Camel (cigarette) (1,954,244)
- Geekvape (665,220)
- BIC Lighter (571,953)
- Bic (company) (517,062)
- Nicotine gum (499,759)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blu eCigs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.