Blu eCigs Audience in United States
Blu eCigs has an estimated audience of 304,558 people in United States. 45.9% are female, 54.1% are male, average age 40.8. Top brand affinities: Israel, Urban Outfitters, Combat sport, Product design, Elsword.
Top brand affinities include Israel, Urban Outfitters, Combat sport, with strongest over-indexing on Israel (2.41× the country average). Demographically, the Blu eCigs audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Food & Beverages · Type: Brand · Subtype: Tobacco
Demographics of Blu eCigs fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.8 |
| Estimated audience size | 304,558 |
Audience persona
The typical Blu eCigs fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.41× | Travel & Leisure |
| Urban Outfitters | 2.09× | Shopping |
| Combat sport | 1.69× | Sports |
| Product design | 1.69× | Business & Career |
| Elsword | 13.08× | Games |
| 3D printing | 1.9× | Technology & Electronics |
| Goop | 3.45× | Internet & Social Media |
| Governor of Michigan | 4.77× | Politics & Society |
| Staycation | 1.94× | Home & Garden |
| Historic site | 2.36× | Arts & Culture |
| Fairy godmother | 3.99× | Literature |
| Home staging | 2.53× | Home & Garden |
| Wok | 3.13× | Food & Beverages |
| Hibachi | 3.69× | Food & Beverages |
| Grinch | 1.88× | Movies & TV |
| Vocal harmony | 2.1× | Music & Radio |
| Jeep Wagoneer | 2.63× | Cars & Mobility |
| Google Home | 2.84× | Technology & Electronics |
| headspace | 3.99× | Health |
| Cherish (group) | 4.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Spirituality | BALANCE | 1.14 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.4% |
| France | 12.7% |
| Italy | 0.2% |
See Blu eCigs audiences in other countries
More Tobacco audiences in United States
- Camel (cigarette) (1,954,244)
- Geekvape (665,220)
- BIC Lighter (571,953)
- Bic (company) (517,062)
- Nicotine gum (499,759)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blu eCigs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.