Rascasse Audience Intelligence

Blu eCigs Target Market in United States

A data profile of the people who buy, follow and care about Blu eCigs in United States — modelled from more than twelve digital signal sources. Blu eCigs has an estimated audience of 297,927 people in United States.

#12among Tobacco in United States#5025among Brand in United States#2498in Food & Beverages

The average Blu eCigs fan in United States is 39.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Vaporization, Birthday cake, Electronic cigarette, with strongest over-indexing on Vaporization (781.1× the country average).

Demographically, the Blu eCigs audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blu eCigs fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Vaporization.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blu eCigs profile in United States.

Audience size
298K
in United States
Gender
50.7%♀
49.3% male
Age
39.5
average years
Country rank
#48563
Brand in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blu eCigs

50.7% are female, 49.3% are male, average age 39.5.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Blu eCigs audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.5
Estimated audience size297,927
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Blu eCigs audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

86.2%

of the worldwide Blu eCigs audience comes from United States.

Worldwide audience distribution share by country for Blu eCigs
CountryShare
United States86.2%
France12.7%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blu eCigs audience in United States is strongest.

Fig. 05

Top regions by affinity

Blu eCigs customers by region in United States
#RegionReachAffinity×
01Wisconsin~6K1.28×
02Kentucky~5K1.25×
03Indiana~7K1.23×
04Tennessee~7K1.17×
05Pennsylvania~10K1.12×
06Louisiana~4K1.09×
07West Virginia~2K1.08×
08Missouri~5K1.06×
09Mississippi~3K1.06×
10South Dakota<1K1.06×
11South Carolina~5K1.05×
12Alabama~4K1.05×
13Arkansas~3K1.04×
14Alaska<1K1.04×
15Ohio~9K1.03×
16North Dakota<1K1.03×
17North Carolina~9K1.02×
18Oklahoma~3K1.02×
19Iowa~2K1.02×
20New Hampshire~1K1.02×
21Maine~1K1.02×
22Vermont<1K1.02×
23Kansas~2K1.01×
24Nebraska~1K1.00×
25Rhode Island<1K1.00×
26Montana<1K0.99×
27Oregon~3K0.97×
28Connecticut~3K0.97×
29New Mexico~1K0.97×
30Delaware<1K0.97×
31Idaho~1K0.96×
32Nevada~3K0.95×
33Hawaii~1K0.95×
34Washington, District of Columbia<1K0.95×
35Michigan~7K0.93×
36Texas~20K0.92×
37Arizona~6K0.92×
38Massachusetts~5K0.92×
39Illinois~9K0.91×
40Virginia~7K0.91×
41Florida~20K0.90×
42Georgia~8K0.90×
43New Jersey~7K0.90×
44Washington~5K0.90×
45Colorado~4K0.90×
46Utah~2K0.90×
47Maryland~5K0.89×
48Minnesota~4K0.89×
49New York~10K0.82×
50California~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Blu eCigs, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blu eCigs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blu eCigs audience
#·InterestCategoryAffinity×
01VaporizationBusiness & Career781.10×
02Birthday cakeFood & Beverages10.83×
03Tobacco pipeFood & Beverages8.63×
04Electronic cigaretteFood & Beverages8.48×
05SmokingFood & Beverages5.29×
06TobaccoFood & Beverages4.37×
07Weather forecastingHome & Garden2.83×
08Non-alcoholic beverageFood & Beverages2.42×
09Rail transportTravel & Leisure2.09×
10Solar energyHome & Garden2.03×
11Microwave ovenHome & Garden2.00×
12Discount TireShopping1.97×
13Britney SpearsMusic & Radio1.95×
14Public transportCars & Mobility1.95×
15InnovationBusiness & Career1.88×
16FedExBusiness & Career1.79×
17Hardware storeHome & Garden1.77×
18United Parcel ServiceBusiness & Career1.61×
19Real propertyHome & Garden1.61×
20GeneticsKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blu eCigs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blu eCigs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Family OrientationCONSERVATISM1.62×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blu eCigs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
SustainabilityBALANCE0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blu eCigs's target market in United States?

Blu eCigs's target market in United States covers an estimated 297,927 people, concentrated in Texas and California.

02

What is the gender split and age of Blu eCigs customers?

50.7% of the Blu eCigs audience are female, 49.3% are male, with an average age of 39.5 years.

03

Which brands do Blu eCigs fans like most?

Blu eCigs fans show strongest brand affinity for Vaporization (781.1×), Birthday cake (10.83×), and Electronic cigarette (8.48×) over the country average.

04

Where do Blu eCigs fans live in United States?

Blu eCigs fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Blu eCigs fans also like?

Beyond Blu eCigs itself, the audience over-indexes on Birthday cake (10.83×), Electronic cigarette (8.48×), Smoking (5.29×), and Tobacco (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tobacco audiences in United States

See Blu eCigs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blu eCigs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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