Rascasse Audience Intelligence

BIC Lighter Target Market in Spain

A data profile of the people who buy, follow and care about BIC Lighter in Spain — modelled from more than twelve digital signal sources. BIC Lighter has an estimated audience of 9,806 people in Spain.

#8among Tobacco in Spain#5969among Brand in Spain#2659in Food & Beverages

The average BIC Lighter fan in Spain is 47.6 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the BIC Lighter profile in Spain.

Audience size
10K
in Spain
Gender
80.1%♀
19.9% male
Age
47.6
average years
Country rank
#56144
Brand in Spain
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BIC Lighter

80.1% are female, 19.9% are male, average age 47.6.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for BIC Lighter audience in Spain
MetricValue
Female80.1%
Male19.9%
Average age47.6
Estimated audience size9,806
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the BIC Lighter audience in Spain
Age bracketShare%
16-196%
20-298%
30-3915%
40-4937%
50+34%
Fig. 04

Worldwide distribution

1.1%

of the worldwide BIC Lighter audience comes from Spain.

Worldwide audience distribution share by country for BIC Lighter
CountryShare
United States67.3%
Canada4.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BIC Lighter audience in Spain is strongest.

Fig. 05

Top regions by affinity

BIC Lighter customers by region in Spain
#RegionReachAffinity×
01Cantabria<1K1.15×
02Navarre<1K1.13×
03Extremadura<1K1.09×
04Principality of Asturias<1K1.05×
05Region of Murcia<1K1.02×
06Aragon<1K1.02×
07Castilla-La Mancha<1K0.99×
08Balearic Islands<1K0.99×
09Castile and León<1K0.97×
10Canary Islands<1K0.95×
11Galicia<1K0.95×
12Basque Autonomous Country<1K0.95×
13Comunidad Valenciana<1K0.90×
14Andalusia~2K0.88×
15Catalonia~2K0.87×
16Community of Madrid~1K0.84×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for BIC Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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