Index fund Audience in United States

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Index fund has an estimated audience of 1,003,387 people in United States. 25.0% are female, 75.0% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Exchange-traded fund, Toronto-Dominion Bank, Stock, Stock market index, Option (finance).

The average Index fund fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Exchange-traded fund, Toronto-Dominion Bank, Stock, with strongest over-indexing on Exchange-traded fund (35.56× the country average). Demographically, the Index fund audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Index fund fans

Demographic split for Index fund audience in United States
MetricValue
Female25.0%
Male75.0%
Average age44.5
Estimated audience size1,003,387

Audience persona

The typical Index fund fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Exchange-traded fund.

Top regions in United States

Top regions ranked by reach for Index fund in United States
RegionReachAffinity
California158,6731.44×
Texas98,7411.14×
New York74,6431.33×
Florida73,7261.09×
Illinois39,6721.19×
Pennsylvania33,3650.99×
Georgia32,8471.06×
North Carolina32,5731.08×
New Jersey32,4861.27×
Virginia29,5751.21×
Washington27,7281.38×
Ohio27,3580.89×
Michigan25,7280.98×
Massachusetts24,4291.24×
Maryland20,7941.21×
Arizona20,4171×
Tennessee17,7440.88×
Colorado17,6051.11×
Indiana15,8340.86×
Minnesota14,9241.04×
Missouri14,7910.91×
Wisconsin13,7480.91×
South Carolina12,9190.86×
Oregon12,3981.08×
Connecticut11,6681.16×
Louisiana10,7670.83×
Alabama10,4530.75×
Nevada10,2731.06×
Kentucky10,2100.81×
Oklahoma9,3240.84×
Utah9,0691.01×
Kansas7,5410.95×
Iowa7,3360.89×
Arkansas6,6640.81×
Mississippi5,7410.69×
Hawaii5,7191.33×
Nebraska4,8030.95×
Idaho4,7150.94×
New Mexico4,1390.82×
New Hampshire3,9881.01×
Washington, District of Columbia3,7001.23×
West Virginia3,5890.77×
Rhode Island3,2781.03×
Maine3,0050.84×
Alaska2,4721.15×
Montana2,4190.87×
Delaware2,3140.84×
North Dakota1,8490.9×
South Dakota1,8230.79×
Vermont1,6020.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Index fund audience
BrandAffinityCategory
Exchange-traded fund35.56×Business & Career
Toronto-Dominion Bank13.8×Business & Career
Stock8.19×Business & Career
Stock market index24.11×Business & Career
Option (finance)12.39×Business & Career
Active management40.41×Business & Career
NASDAQ6.68×Business & Career
Data recovery37.03×Technology & Electronics
Yahoo! Finance4.73×Business & Career
Hedge fund18.81×Business & Career
Price3.68×Shopping
Security (finance)8.42×Business & Career
CNN3.02×Movies & TV
Stocks14.91×Business & Career
Portfolio (finance)11.96×Business & Career
CenturyLink16.13×Technology & Electronics
Charles Schwab Corporation5.38×Business & Career
Technical analysis11.44×Business & Career
Capital One2.87×Business & Career
Keala Settle35.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Index fund audience
TraitClusterScore
Risk AppetiteTHRILL2.69
Career OrientationPOWER2.66
Need for SecurityCONSERVATISM1.82
Early Adopter MentalityPOWER1.76
LGBTQ+ IdentityOPEN1.49
TravellingTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Index fund
CountryShare
United States19.1%
Taiwan14.6%
Japan11.5%

See Index fund audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Index fund have in United States?

Index fund has an estimated audience of 1,003,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Index fund fans?

25.0% of Index fund fans are female, 75.0% are male, with an average age of 44.5 years.

Which brands do Index fund fans like most?

Index fund fans show strongest brand affinity for Exchange-traded fund (35.56×), Toronto-Dominion Bank (13.8×), and Stock (8.19×) over the country average.

Where do Index fund fans live in United States?

Index fund fans in United States are most concentrated in California (reach 158,673), Texas (reach 98,741), and New York (reach 74,643). These three regions account for the largest share of the active audience.

What other brands do Index fund fans also like?

Beyond Index fund itself, the audience over-indexes on Toronto-Dominion Bank (13.8×), Stock (8.19×), Stock market index (24.11×), and Option (finance) (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Index fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.