Rascasse Audience Intelligence

Stocks Audience in United States

A data profile of the people who buy, follow and care about Stocks in United States — modelled from more than twelve digital signal sources. Stocks has an estimated audience of 3,424,421 people in United States.

#4723among Topic in United States#783in Business & Career

The average Stocks fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Derivative (finance), NASDAQ, with strongest over-indexing on Sustainable energy (11.74× the country average).

Demographically, the Stocks audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stocks fan in United States is more male, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stocks profile in United States.

Audience size
3.4M
in United States
Gender
35.0%♀
65.0% male
Age
42.8
average years
Country rank
#9205
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stocks fans

35.0% are female, 65.0% are male, average age 42.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Stocks audience in United States
MetricValue
Female35.0%
Male65.0%
Average age42.8
Estimated audience size3,424,421
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Stocks audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3916%
40-4918%
50+34%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Stocks audience comes from United States.

Worldwide audience distribution share by country for Stocks
CountryShare
United States31.8%
India10.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stocks audience in United States is strongest.

Fig. 05

Top regions by affinity

Stocks fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.46×
02Washington~90K1.29×
03Hawaii~20K1.26×
04New York~200K1.25×
05New Jersey~100K1.23×
06Virginia~100K1.16×
07Massachusetts~80K1.15×
08Connecticut~40K1.14×
09Pennsylvania~100K1.10×
10Rhode Island~10K1.08×
11Illinois~100K1.06×
12Nebraska~20K1.05×
13Washington, District of Columbia~10K1.03×
14Florida~200K1.02×
15Michigan~90K1.02×
16Arizona~70K1.02×
17Oregon~40K1.02×
18Louisiana~40K1.01×
19Texas~300K1.00×
20Georgia~100K1.00×
21Maryland~60K1.00×
22Utah~30K1.00×
23New Hampshire~10K1.00×
24Indiana~60K0.99×
25Montana~9K0.99×
26South Dakota~8K0.99×
27Wisconsin~50K0.98×
28North Carolina~100K0.97×
29Maine~10K0.97×
30Tennessee~70K0.96×
31Nevada~30K0.96×
32Kansas~30K0.96×
33Idaho~20K0.95×
34Minnesota~50K0.94×
35Alaska~7K0.94×
36North Dakota~7K0.94×
37Colorado~50K0.93×
38South Carolina~50K0.93×
39Arkansas~30K0.93×
40Kentucky~40K0.92×
41Ohio~100K0.91×
42Missouri~50K0.91×
43Alabama~40K0.91×
44Delaware~8K0.90×
45Iowa~20K0.87×
46Vermont~5K0.87×
47Oklahoma~30K0.84×
48New Mexico~10K0.84×
49West Virginia~10K0.79×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Stocks, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stocks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stocks audience
#·InterestCategoryAffinity×
01Derivative (finance)Business & Career28.11×
02UBSBusiness & Career27.94×
03Forex Online TradingBusiness & Career26.69×
04Commodity marketBusiness & Career20.19×
05Crazy, Stupid, Love.Movies & TV20.00×
06JPMorgan ChaseBusiness & Career15.56×
07Sustainable energyHome & Garden11.74×
08Wealth managementBusiness & Career9.37×
09Online bankingBusiness & Career9.00×
10Retail bankingBusiness & Career8.38×
11NASDAQBusiness & Career8.19×
12LotteryGames8.08×
13Renewable energyBusiness & Career7.75×
14Investment managementBusiness & Career7.43×
15FedExBusiness & Career6.02×
16Stock marketBusiness & Career5.86×
17Vehicle insuranceCars & Mobility5.25×
18Mortgage loansBusiness & Career4.96×
19Solar energyHome & Garden4.73×
20InnovationBusiness & Career4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stocks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stocks audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.51×
Career OrientationPOWER3.49×
SustainabilityBALANCE3.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stocks audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stocks have in United States?

Stocks has an estimated audience of 3,424,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stocks fans?

35.0% of Stocks fans are female, 65.0% are male, with an average age of 42.8 years.

03

Which brands do Stocks fans like most?

Stocks fans show strongest brand affinity for Sustainable energy (11.74×), Derivative (finance) (28.11×), and NASDAQ (8.19×) over the country average.

04

Where do Stocks fans live in United States?

Stocks fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stocks fans also like?

Beyond Stocks itself, the audience over-indexes on Derivative (finance) (28.11×), NASDAQ (8.19×), Forex Online Trading (26.69×), and Renewable energy (7.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stocks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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