Stocks Audience in United States
Stocks has an estimated audience of 3,424,421 people in United States. 35.0% are female, 65.0% are male, average age 42.8. Top brand affinities: Product design, Israel, Pro-Ject, Stamp collecting, 3D printing.
Top brand affinities include Product design, Israel, Pro-Ject, with strongest over-indexing on Product design (4.25× the country average). Demographically, the Stocks audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Stocks fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 42.8 |
| Estimated audience size | 3,424,421 |
Audience persona
The typical Stocks fan in United States is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.25× | Business & Career |
| Israel | 4.23× | Travel & Leisure |
| Pro-Ject | 7.6× | Music & Radio |
| Stamp collecting | 4.75× | Home & Garden |
| 3D printing | 2.41× | Technology & Electronics |
| Elsword | 15× | Games |
| Eden Lake | 7.45× | Movies & TV |
| Jeep Wagoneer | 5.09× | Cars & Mobility |
| Electrolyte | 4.08× | Health |
| Urban Outfitters | 1.56× | Shopping |
| Natural rubber | 1.59× | Cars & Mobility |
| Voter registration | 3.25× | Politics & Society |
| UK garage | 3.64× | Music & Radio |
| Monogram | 2.5× | Home & Garden |
| Wikia | 2.05× | Internet & Social Media |
| Isometric exercise | 5.21× | Sports |
| Regional styles of Mexican music | 1.67× | Music & Radio |
| St. Ives | 8.04× | Travel & Leisure |
| Home staging | 2.84× | Home & Garden |
| Bridget Jones: The Edge of Reason | 11.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.79 |
| Risk Appetite | THRILL | 2.32 |
| Family Orientation | CONSERVATISM | 2.3 |
| Sustainability | BALANCE | 2.11 |
| Need for Security | CONSERVATISM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| India | 10.8% |
| United Kingdom | 6.5% |
See Stocks audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.