Rascasse Audience Intelligence

Thomson Reuters Target Market in United States

A data profile of the people who buy, follow and care about Thomson Reuters in United States — modelled from more than twelve digital signal sources. Thomson Reuters has an estimated audience of 696,319 people in United States.

#3097among Brand in United States#1889in Business & Career

The average Thomson Reuters fan in United States is 45.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Minnesota, California.

Top brand affinities include TIAA–CREF, T. Rowe Price, American Funds, with strongest over-indexing on TIAA–CREF (139.6× the country average).

Demographically, the Thomson Reuters audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thomson Reuters fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for TIAA–CREF.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomson Reuters profile in United States.

Audience size
696K
in United States
Gender
44.6%♀
55.4% male
Age
45.9
average years
Country rank
#30018
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thomson Reuters

44.6% are female, 55.4% are male, average age 45.9.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Thomson Reuters audience in United States
MetricValue
Female44.6%
Male55.4%
Average age45.9
Estimated audience size696,319
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Thomson Reuters audience in United States
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4923%
50+37%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Thomson Reuters audience comes from United States.

Worldwide audience distribution share by country for Thomson Reuters
CountryShare
United States32.9%
India11.1%
Brazil10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomson Reuters audience in United States is strongest.

Fig. 05

Top regions by affinity

Thomson Reuters customers by region in United States
#RegionReachAffinity×
01Minnesota~70K7.05×
02Washington, District of Columbia~5K2.55×
03Michigan~30K1.79×
04New York~60K1.43×
05Virginia~20K1.23×
06Texas~70K1.19×
07Wisconsin~10K1.19×
08Illinois~30K1.14×
09Connecticut~8K1.10×
10Massachusetts~10K1.06×
11Iowa~6K1.05×
12New Jersey~20K1.04×
13Missouri~10K0.98×
14North Dakota~1K0.95×
15Nebraska~3K0.94×
16Oregon~7K0.93×
17Kansas~5K0.91×
18South Dakota~1K0.90×
19Maryland~10K0.89×
20Colorado~10K0.89×
21Vermont~1K0.89×
22California~70K0.86×
23Georgia~20K0.85×
24New Hampshire~2K0.85×
25Rhode Island~2K0.83×
26Pennsylvania~20K0.82×
27Washington~10K0.82×
28Maine~2K0.82×
29Utah~5K0.80×
30Delaware~2K0.80×
31Louisiana~7K0.78×
32Montana~2K0.78×
33Alaska~1K0.78×
34Ohio~20K0.77×
35West Virginia~2K0.76×
36Florida~30K0.74×
37Indiana~9K0.74×
38Arkansas~4K0.74×
39Mississippi~4K0.73×
40Idaho~3K0.73×
41Hawaii~2K0.73×
42North Carolina~20K0.72×
43Tennessee~10K0.72×
44Kentucky~6K0.72×
45Oklahoma~6K0.72×
46South Carolina~7K0.69×
47Alabama~7K0.68×
48Nevada~4K0.66×
49Arizona~9K0.65×
50New Mexico~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Thomson Reuters, United States
0.62×1.00×7.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomson Reuters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomson Reuters audience
#·InterestCategoryAffinity×
01TIAA–CREFBusiness & Career139.60×
02R (programming language)Technology & Electronics52.76×
03CitigroupBusiness & Career52.15×
04American FundsBusiness & Career46.00×
05T. Rowe PriceBusiness & Career28.64×
06InvescoBusiness & Career24.99×
07Prudential FinancialBusiness & Career22.77×
08QatarTravel & Leisure21.87×
09Katharine McPheeMovies & TV20.00×
10Kristen SchaalMovies & TV16.03×
11FlightAwareTravel & Leisure13.59×
12Massive open online courseBusiness & Career12.81×
13quoraInternet & Social Media8.24×
14Alan TudykMovies & TV7.29×
15FiberglassTechnology & Electronics4.41×
16Sustainable energyHome & Garden3.65×
17Career developmentBusiness & Career3.11×
18Online newspaperNews2.49×
19MSNNews1.93×
20CNNMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomson Reuters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomson Reuters audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.74×
Career OrientationPOWER2.43×
IndividualismJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomson Reuters audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.82×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thomson Reuters's target market in United States?

Thomson Reuters's target market in United States covers an estimated 696,319 people, concentrated in Texas and Minnesota.

02

What is the gender split and age of Thomson Reuters customers?

44.6% of the Thomson Reuters audience are female, 55.4% are male, with an average age of 45.9 years.

03

Which brands do Thomson Reuters fans like most?

Thomson Reuters fans show strongest brand affinity for TIAA–CREF (139.6×), T. Rowe Price (28.64×), and American Funds (46×) over the country average.

04

Where do Thomson Reuters fans live in United States?

Thomson Reuters fans in United States are most concentrated in Texas (reach ~70K), Minnesota (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Thomson Reuters fans also like?

Beyond Thomson Reuters itself, the audience over-indexes on T. Rowe Price (28.64×), American Funds (46×), Citigroup (52.15×), and FlightAware (13.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Thomson Reuters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomson Reuters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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