Thomson Reuters Audience in United States

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Thomson Reuters has an estimated audience of 692,873 people in United States. 44.6% are female, 55.4% are male, average age 45.9. Top regions: California, Texas, Minnesota. Top brand affinities: Kasik, Albany County, New York, Morphine (band), FOX13 & myfoxtampabay.com, Elsword.

The average Thomson Reuters fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Minnesota. Top brand affinities include Kasik, Albany County, New York, Morphine (band), with strongest over-indexing on Kasik (23.96× the country average). Demographically, the Thomson Reuters audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Thomson Reuters fans

Demographic split for Thomson Reuters audience in United States
MetricValue
Female44.6%
Male55.4%
Average age45.9
Estimated audience size692,873

Audience persona

The typical Thomson Reuters fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Kasik.

Top regions in United States

Top regions ranked by reach for Thomson Reuters in United States
RegionReachAffinity
California71,7120.94×
Texas70,3391.18×
Minnesota58,9865.94×
New York57,0191.47×
Florida36,9280.79×
Michigan31,4461.74×
Illinois28,1291.22×
Virginia21,6271.28×
Pennsylvania19,7960.85×
Georgia19,7720.93×
New Jersey18,9811.08×
Ohio17,2300.81×
North Carolina16,0970.77×
Massachusetts15,4151.13×
Wisconsin13,7481.32×
Washington12,1240.87×
Missouri11,3861.02×
Maryland10,4870.88×
Colorado10,3230.95×
Tennessee9,9930.72×
Indiana9,8560.78×
Arizona8,9180.63×
Oregon8,5401.08×
Connecticut8,0181.15×
South Carolina6,9880.67×
Louisiana6,9310.78×
Alabama6,1590.64×
Iowa6,0531.06×
Kentucky5,9550.69×
Oklahoma5,6210.73×
Kansas5,2430.96×
Washington, District of Columbia5,1732.48×
Utah4,9040.79×
Arkansas4,0830.72×
Nevada4,0630.61×
Mississippi3,8710.68×
Nebraska3,1910.92×
Idaho2,3180.67×
New Hampshire2,2360.82×
West Virginia2,0870.65×
Maine1,9260.78×
Hawaii1,9180.64×
Rhode Island1,6950.77×
New Mexico1,6750.48×
South Dakota1,3410.84×
North Dakota1,2690.89×
Montana1,2440.65×
Delaware1,2170.64×
Vermont9820.81×
Alaska7720.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thomson Reuters audience
BrandAffinityCategory
Kasik23.96×Travel & Leisure
Albany County, New York21.29×Travel & Leisure
Morphine (band)13.63×Music & Radio
FOX13 & myfoxtampabay.com30.78×Movies & TV
Elsword18×Games
WGN-TV6.02×Movies & TV
Jesse Plemons3.63×Movies & TV
3D printing2.36×Technology & Electronics
Israel1.94×Travel & Leisure
Natural rubber1.85×Cars & Mobility
Business English3.86×Business & Career
Atkins diet3.49×Health
Stamp collecting3×Home & Garden
Jeep Wagoneer3.48×Cars & Mobility
Home staging3.1×Home & Garden
Gilbert Burns (fighter)8.91×Sports
Isometric exercise4.64×Sports
Dental hygienist3.53×Health
Urban horticulture1.81×Home & Garden
Necktie2.49×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thomson Reuters audience
TraitClusterScore
Need for SecurityCONSERVATISM2.73
Career OrientationPOWER2.25
Early Adopter MentalityPOWER1.89
SustainabilityBALANCE1.83
LGBTQ+ IdentityOPEN1.7
SpiritualityBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Thomson Reuters
CountryShare
United States32.9%
India11.3%
Brazil11.2%

See Thomson Reuters audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Thomson Reuters have in United States?

Thomson Reuters has an estimated audience of 692,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Thomson Reuters fans?

44.6% of Thomson Reuters fans are female, 55.4% are male, with an average age of 45.9 years.

Which brands do Thomson Reuters fans like most?

Thomson Reuters fans show strongest brand affinity for Kasik (23.96×), Albany County, New York (21.29×), and Morphine (band) (13.63×) over the country average.

Where do Thomson Reuters fans live in United States?

Thomson Reuters fans in United States are most concentrated in California (reach 71,712), Texas (reach 70,339), and Minnesota (reach 58,986). These three regions account for the largest share of the active audience.

What other brands do Thomson Reuters fans also like?

Beyond Thomson Reuters itself, the audience over-indexes on Albany County, New York (21.29×), Morphine (band) (13.63×), FOX13 & myfoxtampabay.com (30.78×), and Elsword (18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomson Reuters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.