Kiplinger Audience in United States
Kiplinger has an estimated audience of 989,120 people in United States. 46.0% are female, 54.0% are male, average age 48.3. Top regions: California, New York, Florida. Top brand affinities: HispanicTV, La Jolla, Tiara, Israel, Jesse Plemons.
The average Kiplinger fan in United States is 48.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include HispanicTV, La Jolla, Tiara, with strongest over-indexing on HispanicTV (165× the country average). Demographically, the Kiplinger audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Kiplinger fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 48.3 |
| Estimated audience size | 989,120 |
Audience persona
The typical Kiplinger fan in United States is balanced, around 48.3 years old, with strong Risk Appetite tendencies and a notable affinity for HispanicTV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 89,371 | 0.82× |
| New York | 74,222 | 1.34× |
| Florida | 67,038 | 1× |
| Texas | 58,134 | 0.68× |
| Pennsylvania | 40,975 | 1.23× |
| Illinois | 38,988 | 1.18× |
| Ohio | 37,747 | 1.24× |
| Virginia | 36,563 | 1.52× |
| Massachusetts | 33,599 | 1.72× |
| North Carolina | 32,884 | 1.1× |
| New Jersey | 31,645 | 1.26× |
| Georgia | 30,061 | 0.99× |
| Michigan | 25,765 | 1× |
| Maryland | 23,477 | 1.38× |
| Washington | 22,537 | 1.14× |
| Colorado | 21,173 | 1.36× |
| Wisconsin | 18,139 | 1.22× |
| Minnesota | 17,311 | 1.22× |
| Missouri | 16,617 | 1.04× |
| South Carolina | 16,380 | 1.1× |
| Arizona | 16,343 | 0.81× |
| Indiana | 16,034 | 0.89× |
| Connecticut | 14,373 | 1.45× |
| Tennessee | 14,252 | 0.72× |
| Oregon | 11,273 | 0.99× |
| Alabama | 10,732 | 0.78× |
| Kentucky | 9,239 | 0.75× |
| Kansas | 8,464 | 1.09× |
| Iowa | 7,538 | 0.92× |
| Louisiana | 7,337 | 0.58× |
| Oklahoma | 6,828 | 0.62× |
| Hawaii | 6,582 | 1.55× |
| Nevada | 6,099 | 0.64× |
| Utah | 5,858 | 0.66× |
| New Hampshire | 5,479 | 1.41× |
| Arkansas | 4,713 | 0.58× |
| Washington, District of Columbia | 4,589 | 1.54× |
| Nebraska | 4,253 | 0.86× |
| Mississippi | 3,831 | 0.47× |
| Maine | 3,353 | 0.95× |
| New Mexico | 3,320 | 0.67× |
| Idaho | 3,295 | 0.66× |
| West Virginia | 3,244 | 0.7× |
| Rhode Island | 3,162 | 1× |
| Montana | 2,610 | 0.95× |
| Vermont | 2,539 | 1.46× |
| Delaware | 2,369 | 0.87× |
| South Dakota | 1,810 | 0.79× |
| Alaska | 1,780 | 0.84× |
| Wyoming | 1,115 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HispanicTV | 165× | Movies & TV |
| La Jolla | 21.64× | Travel & Leisure |
| Tiara | 14.52× | Politics & Society |
| Israel | 2.49× | Travel & Leisure |
| Jesse Plemons | 3.2× | Movies & TV |
| Lulu 黃路梓茵 | 2.26× | Movies & TV |
| Cam Ward | 3.04× | Sports |
| Pantsuit | 7.69× | Fashion & Accessoires |
| Staycation | 2.41× | Home & Garden |
| Nebraska Cornhuskers football | 2.36× | Sports |
| Kanna Hashimoto | 20× | Movies & TV |
| Urban horticulture | 2.3× | Home & Garden |
| Los Angeles Film Critics Association | 59.14× | Movies & TV |
| Quechua (brand) | 10.52× | Sports |
| edureka | 19.79× | Business & Career |
| Home staging | 2.82× | Home & Garden |
| Clovis, New Mexico | 9.07× | Travel & Leisure |
| Jeep Wagoneer | 3.05× | Cars & Mobility |
| Governor of Michigan | 3.91× | Politics & Society |
| Livingston County, New York | 10.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.03 |
| Indulgence | JOY | 1.65 |
| Travelling | THRILL | 1.53 |
| Career Orientation | POWER | 1.5 |
| Family Orientation | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| China | 0.8% |
| Mexico | 0.4% |
See Kiplinger audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Kiplinger have in United States?
Kiplinger has an estimated audience of 989,120 people in United States, concentrated in California and New York.
What is the gender split and age of Kiplinger fans?
46.0% of Kiplinger fans are female, 54.0% are male, with an average age of 48.3 years.
Which brands do Kiplinger fans like most?
Kiplinger fans show strongest brand affinity for HispanicTV (165×), La Jolla (21.64×), and Tiara (14.52×) over the country average.
Where do Kiplinger fans live in United States?
Kiplinger fans in United States are most concentrated in California (reach 89,371), New York (reach 74,222), and Florida (reach 67,038). These three regions account for the largest share of the active audience.
What other brands do Kiplinger fans also like?
Beyond Kiplinger itself, the audience over-indexes on La Jolla (21.64×), Tiara (14.52×), Israel (2.49×), and Jesse Plemons (3.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kiplinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.