A data profile of the people who buy, follow and care about Junior athletics in United States — modelled from more than twelve digital signal sources. Junior athletics has an estimated audience of 127,592 people in United States.
The average Junior athletics fan in United States is 37.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sam Rockwell, Hilary Swank, Tim Roth, with strongest over-indexing on Sam Rockwell (155.41× the country average).
Demographically, the Junior athletics audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical Junior athletics fan in United States is more male, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Sam Rockwell.
The key figures that characterise the Junior athletics profile in United States.
40.7% are female, 59.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 37.8 |
| Estimated audience size | 127,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Junior athletics audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.9% |
| Japan | 11.9% |
| United Kingdom | 8.6% |
Where the Junior athletics audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~2K | 1.11× | |
| 02 | Missouri | ~2K | 1.07× | |
| 03 | Wisconsin | ~2K | 1.07× | |
| 04 | Minnesota | ~2K | 1.06× | |
| 05 | Maryland | ~2K | 1.04× | |
| 06 | Colorado | ~2K | 1.04× | |
| 07 | Arizona | ~3K | 1.02× | |
| 08 | Washington | ~3K | 1.01× | |
| 09 | Massachusetts | ~3K | 1.01× | |
| 10 | Michigan | ~3K | 1.00× | |
| 11 | New Jersey | ~3K | 0.99× | |
| 12 | Virginia | ~3K | 0.99× | |
| 13 | Ohio | ~4K | 0.98× | |
| 14 | Georgia | ~4K | 0.98× | |
| 15 | North Carolina | ~4K | 0.98× | |
| 16 | Pennsylvania | ~4K | 0.97× | |
| 17 | Illinois | ~4K | 0.96× | |
| 18 | Florida | ~8K | 0.93× | |
| 19 | New York | ~7K | 0.93× | |
| 20 | Texas | ~10K | 0.92× | |
| 21 | California | ~10K | 0.91× |
The strongest cross-interests of the Junior athletics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Roth | Movies & TV | 163.03× | ||
| 02 | Hilary Swank | Movies & TV | 156.99× | ||
| 03 | Sam Rockwell | Movies & TV | 155.41× | ||
| 04 | Michael Shannon | Movies & TV | 74.70× | ||
| 05 | Royal Bank of Canada | Business & Career | 73.00× | ||
| 06 | Rose Leslie | Movies & TV | 22.72× | ||
| 07 | GameTime | Travel & Leisure | 20.67× | ||
| 08 | Rami Malek | Movies & TV | 17.17× | ||
| 09 | Joey King | Movies & TV | 17.17× | ||
| 10 | Melanie Lynskey | Movies & TV | 17.17× | ||
| 11 | Barbara Palvin | Fashion & Accessoires | 17.17× | ||
| 12 | Trello | Internet & Social Media | 17.11× | ||
| 13 | Mila Kunis | Movies & TV | 16.87× | ||
| 14 | Kate Beckinsale | Movies & TV | 15.16× | ||
| 15 | Javier Bardem | Movies & TV | 13.46× | ||
| 16 | Morena Baccarin | Movies & TV | 13.31× | ||
| 17 | Malcolm in the Middle | Movies & TV | 9.73× | ||
| 18 | Brittany Snow | Movies & TV | 8.82× | ||
| 19 | Margot Robbie | Movies & TV | 7.85× | ||
| 20 | Anne Hathaway | Movies & TV | 6.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Junior athletics has an estimated audience of 127,592 people in United States, concentrated in California and Texas.
40.7% of Junior athletics fans are female, 59.3% are male, with an average age of 37.8 years.
Junior athletics fans show strongest brand affinity for Sam Rockwell (155.41×), Hilary Swank (156.99×), and Tim Roth (163.03×) over the country average.
Junior athletics fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.
Beyond Junior athletics itself, the audience over-indexes on Hilary Swank (156.99×), Tim Roth (163.03×), Michael Shannon (74.7×), and Royal Bank of Canada (73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Junior athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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