Indian Institutes of Technology Audience in United States

Indian Institutes of Technology has an estimated audience of 274,499 people in United States. 47.5% are female, 52.5% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Royal Bank of Canada, Toyota Supra, Rick and Morty, Cyberpunk 2077, Khabib Nurmagomedov.

The average Indian Institutes of Technology fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Royal Bank of Canada, Toyota Supra, Rick and Morty, with strongest over-indexing on Royal Bank of Canada (55.13× the country average). Demographically, the Indian Institutes of Technology audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of Indian Institutes of Technology fans

Demographic split for Indian Institutes of Technology audience in United States
MetricValue
Female47.5%
Male52.5%
Average age34.7
Estimated audience size274,499

Audience persona

The typical Indian Institutes of Technology fan in United States is balanced, around 34.7 years old, with strong Need for Security tendencies and a notable affinity for Royal Bank of Canada.

Top regions in United States

Top regions ranked by reach for Indian Institutes of Technology in United States
RegionReachAffinity
California40,2921.33×
New York20,7531.35×
Texas20,0780.85×
Illinois11,4761.25×
New Jersey11,3341.62×
Massachusetts10,2691.9×
Florida8,8050.47×
Pennsylvania8,4240.91×
Georgia8,1500.96×
Virginia7,6131.14×
Washington6,4271.17×
North Carolina5,7360.69×
Ohio5,5700.66×
Maryland5,1821.1×
Michigan4,6570.65×
Indiana4,4440.89×
Arizona3,9790.71×
Connecticut3,1931.16×
Tennessee2,6130.47×
Wisconsin2,5940.63×
Kentucky2,4870.72×
Colorado2,4460.57×
Alabama2,3170.6×
Missouri2,3120.52×
Minnesota2,2460.57×
Mississippi2,2450.99×
Louisiana2,0920.59×
Oregon2,0210.64×
Arkansas1,9940.88×
Oklahoma1,9500.64×
South Carolina1,8950.46×
West Virginia1,8721.46×
Kansas1,7120.79×
Idaho1,7111.24×
Iowa1,6610.73×
Hawaii1,6351.39×
Nevada1,5760.59×
New Hampshire1,5601.44×
New Mexico1,5391.12×
Nebraska1,5281.11×
Rhode Island1,4741.69×
Maine1,4741.5×
Utah1,4550.59×
Washington, District of Columbia1,4311.73×
Alaska1,3952.37×
Delaware1,3491.78×
Montana1,1651.53×
Wyoming1,1302.78×
South Dakota1,1001.73×
North Dakota1,0011.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Institutes of Technology audience
BrandAffinityCategory
Royal Bank of Canada55.13×Business & Career
Toyota Supra20.14×Cars & Mobility
Rick and Morty9.62×Movies & TV
Cyberpunk 207722.86×Games
Khabib Nurmagomedov27.21×Sports
Planet Fitness4.27×Sports
Dungeons & Dragons12.01×Games
Lego Star Wars26.24×Kids & Family
Pokémon Trading Card Game15.02×Games
NDTV21.54×Movies & TV
Anthony Mackie16.22×Movies & TV
John Wick 220×Movies & TV
Josh Brolin10.72×Movies & TV
Little Caesars4.09×Food & Beverages
Doctor Strange12.02×Literature
Data visualization16.29×Technology & Electronics
Hair Extensions4.07×Beauty & Wellness
Academic degree3.72×Business & Career
Bass guitar3.23×Music & Radio
captain america9.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Institutes of Technology audience
TraitClusterScore
Need for SecurityCONSERVATISM2.41
PatriotismCONSERVATISM1.94
Pet OwnershipJOY1.52
Early Adopter MentalityPOWER1.21
Quality AwarenessPREMIUM1.21
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Indian Institutes of Technology
CountryShare
India59.4%
United States7.8%
United Arab Emirates3.6%

See Indian Institutes of Technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Indian Institutes of Technology have in United States?

Indian Institutes of Technology has an estimated audience of 274,499 people in United States, concentrated in California and New York.

What is the gender split and age of Indian Institutes of Technology fans?

47.5% of Indian Institutes of Technology fans are female, 52.5% are male, with an average age of 34.7 years.

Which brands do Indian Institutes of Technology fans like most?

Indian Institutes of Technology fans show strongest brand affinity for Royal Bank of Canada (55.13×), Toyota Supra (20.14×), and Rick and Morty (9.62×) over the country average.

Where do Indian Institutes of Technology fans live in United States?

Indian Institutes of Technology fans in United States are most concentrated in California (reach 40,292), New York (reach 20,753), and Texas (reach 20,078). These three regions account for the largest share of the active audience.

What other brands do Indian Institutes of Technology fans also like?

Beyond Indian Institutes of Technology itself, the audience over-indexes on Toyota Supra (20.14×), Rick and Morty (9.62×), Cyberpunk 2077 (22.86×), and Khabib Nurmagomedov (27.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Institutes of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.