Rascasse Audience Intelligence

Indian Institutes of Technology Audience in United States

A data profile of the people who buy, follow and care about Indian Institutes of Technology in United States — modelled from more than twelve digital signal sources. Indian Institutes of Technology has an estimated audience of 274,499 people in United States.

#6128among POI in United States#3096in Business & Career

The average Indian Institutes of Technology fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Royal Bank of Canada, Obsessed (2009 film), Vietnam Airlines, with strongest over-indexing on Royal Bank of Canada (76.06× the country average).

Demographically, the Indian Institutes of Technology audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Institutes of Technology fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Royal Bank of Canada.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Institutes of Technology profile in United States.

Audience size
274K
in United States
Gender
47.5%♀
52.5% male
Age
34.7
average years
Country rank
#50565
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Institutes of Technology fans

47.5% are female, 52.5% are male, average age 34.7.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Indian Institutes of Technology audience in United States
MetricValue
Female47.5%
Male52.5%
Average age34.7
Estimated audience size274,499
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Indian Institutes of Technology audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Indian Institutes of Technology audience comes from United States.

Worldwide audience distribution share by country for Indian Institutes of Technology
CountryShare
India59.4%
United States7.8%
United Arab Emirates3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Institutes of Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Institutes of Technology fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~9K1.67×
02New Jersey~10K1.49×
03Washington, District of Columbia~1K1.36×
04Alaska<1K1.35×
05California~40K1.32×
06Vermont<1K1.31×
07New York~20K1.29×
08Illinois~10K1.26×
09Washington~7K1.25×
10North Dakota<1K1.22×
11South Dakota<1K1.17×
12Virginia~8K1.15×
13Montana<1K1.15×
14Connecticut~3K1.14×
15Maryland~5K1.13×
16Delaware<1K1.11×
17Rhode Island<1K1.08×
18Hawaii~1K1.04×
19New Hampshire~1K1.03×
20Maine~1K1.03×
21Georgia~9K1.02×
22West Virginia~1K1.01×
23Pennsylvania~9K0.97×
24Indiana~5K0.97×
25Idaho~1K0.97×
26Nebraska~1K0.95×
27New Mexico~1K0.95×
28Mississippi~2K0.91×
29Arkansas~2K0.89×
30Texas~20K0.87×
31Kansas~2K0.87×
32Oregon~3K0.85×
33Iowa~2K0.85×
34Oklahoma~3K0.83×
35North Carolina~7K0.82×
36Arizona~5K0.82×
37Louisiana~3K0.82×
38Nevada~2K0.82×
39Utah~2K0.82×
40Alabama~3K0.81×
41Kentucky~3K0.81×
42Michigan~6K0.80×
43Missouri~4K0.79×
44Wisconsin~3K0.79×
45Minnesota~3K0.79×
46South Carolina~3K0.78×
47Colorado~3K0.77×
48Ohio~6K0.74×
49Tennessee~4K0.74×
50Florida~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Indian Institutes of Technology, United States
0.63×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Institutes of Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Institutes of Technology audience
#·InterestCategoryAffinity×
01Royal Bank of CanadaBusiness & Career76.06×
02Vietnam AirlinesTravel & Leisure54.33×
03Internet securityTechnology & Electronics31.99×
04NDTVMovies & TV31.84×
05Data visualizationTechnology & Electronics26.14×
06Business intelligenceBusiness & Career20.60×
07Josh BrolinMovies & TV16.66×
08Anthony MackieMovies & TV16.58×
09Karl MarxLiterature15.89×
10Doctor StrangeLiterature13.29×
11Marco's PizzaFood & Beverages13.18×
12Turkish AirlinesTravel & Leisure13.12×
13Obsessed (2009 film)Movies & TV12.57×
14Guardians of the Galaxy (film)Movies & TV11.48×
15Rick and MortyMovies & TV10.63×
16Chat roomInternet & Social Media9.35×
17Web serverTechnology & Electronics6.91×
18Academic degreeBusiness & Career5.06×
19Little CaesarsFood & Beverages4.31×
20Planet FitnessSports3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Institutes of Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Institutes of Technology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.53×
Need for SecurityCONSERVATISM3.77×
Pet OwnershipJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Institutes of Technology audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Institutes of Technology have in United States?

Indian Institutes of Technology has an estimated audience of 274,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian Institutes of Technology fans?

47.5% of Indian Institutes of Technology fans are female, 52.5% are male, with an average age of 34.7 years.

03

Which brands do Indian Institutes of Technology fans like most?

Indian Institutes of Technology fans show strongest brand affinity for Royal Bank of Canada (76.06×), Obsessed (2009 film) (12.57×), and Vietnam Airlines (54.33×) over the country average.

04

Where do Indian Institutes of Technology fans live in United States?

Indian Institutes of Technology fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Institutes of Technology fans also like?

Beyond Indian Institutes of Technology itself, the audience over-indexes on Obsessed (2009 film) (12.57×), Vietnam Airlines (54.33×), Marco's Pizza (13.18×), and Rick and Morty (10.63×) compared to the United States average.

Appendix

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See Indian Institutes of Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Institutes of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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