Andrew Zimmern Audience in United States

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Andrew Zimmern has an estimated audience of 558,492 people in United States. 49.9% are female, 50.1% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Keenan Allen, Pantsuit, Kearny, New Jersey, Historic site, Mount Kilimanjaro.

The average Andrew Zimmern fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keenan Allen, Pantsuit, Kearny, New Jersey, with strongest over-indexing on Keenan Allen (30.68× the country average). Demographically, the Andrew Zimmern audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Andrew Zimmern fans

Demographic split for Andrew Zimmern audience in United States
MetricValue
Female49.9%
Male50.1%
Average age43.1
Estimated audience size558,492

Audience persona

The typical Andrew Zimmern fan in United States is balanced, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Andrew Zimmern in United States
RegionReachAffinity
California59,1080.96×
Texas41,5830.87×
Florida35,5940.94×
New York33,1341.06×
Minnesota21,0512.63×
Illinois19,7571.06×
Pennsylvania18,6220.99×
Georgia17,9341.04×
Ohio15,6280.91×
North Carolina14,7230.88×
Michigan14,0850.96×
Virginia12,4880.92×
New Jersey12,0460.85×
Tennessee11,4861.03×
Arizona11,4481×
Washington11,4341.02×
Massachusetts10,7740.98×
Wisconsin10,3481.23×
Indiana8,9930.88×
South Carolina8,7791.04×
Alabama8,6411.11×
Maryland8,5850.89×
Missouri8,5410.95×
Colorado8,3500.95×
Louisiana7,1510.99×
Oregon7,0451.1×
Kentucky6,6820.95×
Connecticut6,6201.18×
Nevada5,9231.1×
Oklahoma5,6160.91×
Iowa4,4710.97×
Arkansas4,3950.96×
Mississippi3,9450.86×
Kansas3,5990.82×
Utah3,4620.69×
Hawaii3,4371.43×
Maine2,5301.26×
West Virginia2,3800.92×
New Mexico2,3530.84×
Nebraska2,3350.83×
Idaho2,3140.83×
New Hampshire2,2301.01×
Rhode Island1,9441.09×
Washington, District of Columbia1,5920.95×
Montana1,4710.95×
Alaska1,3381.12×
South Dakota1,1510.89×
Delaware1,1430.74×
North Dakota1,0680.93×
Vermont8040.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andrew Zimmern audience
BrandAffinityCategory
Keenan Allen30.68×Sports
Pantsuit16.77×Fashion & Accessoires
Kearny, New Jersey37.67×Travel & Leisure
Historic site5.7×Arts & Culture
Mount Kilimanjaro20×Travel & Leisure
Keene, New Hampshire20×Travel & Leisure
Layne Staley5.95×Music & Radio
Natural rubber1.94×Cars & Mobility
Nebraska Cornhuskers football3.33×Sports
Vocal harmony3.7×Music & Radio
Corona (band)4.66×Music & Radio
3D printing1.82×Technology & Electronics
Unique Gifts1.62×Shopping
Grinch2.71×Movies & TV
Urban horticulture2.41×Home & Garden
Kanna Hashimoto20×Movies & TV
Kansas1.6×Travel & Leisure
Charlamagne Tha God5.5×Movies & TV
Huánuco6.04×Travel & Leisure
Jill Scott3.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andrew Zimmern audience
TraitClusterScore
IndulgenceJOY1.7
Early Adopter MentalityPOWER1.55
Family OrientationCONSERVATISM1.34
Risk AppetiteTHRILL1.3
Convenience OrientationPREMIUM1.29
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Andrew Zimmern
CountryShare
United States85.9%
Canada2.7%
Australia1.4%

See Andrew Zimmern audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Andrew Zimmern have in United States?

Andrew Zimmern has an estimated audience of 558,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Andrew Zimmern fans?

49.9% of Andrew Zimmern fans are female, 50.1% are male, with an average age of 43.1 years.

Which brands do Andrew Zimmern fans like most?

Andrew Zimmern fans show strongest brand affinity for Keenan Allen (30.68×), Pantsuit (16.77×), and Kearny, New Jersey (37.67×) over the country average.

Where do Andrew Zimmern fans live in United States?

Andrew Zimmern fans in United States are most concentrated in California (reach 59,108), Texas (reach 41,583), and Florida (reach 35,594). These three regions account for the largest share of the active audience.

What other brands do Andrew Zimmern fans also like?

Beyond Andrew Zimmern itself, the audience over-indexes on Pantsuit (16.77×), Kearny, New Jersey (37.67×), Historic site (5.7×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew Zimmern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.