Rascasse Audience Intelligence

Capezio Target Market in United States

A data profile of the people who buy, follow and care about Capezio in United States — modelled from more than twelve digital signal sources. Capezio has an estimated audience of 365,534 people in United States.

#4499among Brand in United States#4339in Sports

The average Capezio fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Maddie Ziegler, Freddie Freeman, Royal Bank of Canada, with strongest over-indexing on Maddie Ziegler (113.87× the country average).

Demographically, the Capezio audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capezio fan in United States is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Maddie Ziegler.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capezio profile in United States.

Audience size
366K
in United States
Gender
72.8%♀
27.2% male
Age
35.5
average years
Country rank
#43590
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capezio

72.8% are female, 27.2% are male, average age 35.5.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Capezio audience in United States
MetricValue
Female72.8%
Male27.2%
Average age35.5
Estimated audience size365,534
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Capezio audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Capezio audience comes from United States.

Worldwide audience distribution share by country for Capezio
CountryShare
United States47.3%
Brazil10.1%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capezio audience in United States is strongest.

Fig. 05

Top regions by affinity

Capezio customers by region in United States
#RegionReachAffinity×
01Rhode Island~3K2.70×
02Nevada~8K2.26×
03New York~40K2.23×
04New Jersey~20K2.17×
05Massachusetts~10K1.83×
06Vermont<1K1.25×
07Connecticut~4K1.24×
08New Hampshire~2K1.20×
09Washington, District of Columbia~1K1.19×
10California~50K1.18×
11Maine~1K1.06×
12Pennsylvania~10K1.02×
13Utah~3K1.01×
14West Virginia~2K1.01×
15Maryland~6K0.99×
16Oregon~4K0.97×
17Virginia~8K0.95×
18Minnesota~5K0.94×
19Washington~7K0.93×
20Michigan~8K0.89×
21Idaho~2K0.89×
22North Dakota<1K0.89×
23Louisiana~4K0.88×
24Alaska<1K0.88×
25Ohio~9K0.87×
26Wisconsin~5K0.87×
27Montana<1K0.87×
28Iowa~3K0.86×
29Nebraska~2K0.86×
30Delaware<1K0.86×
31North Carolina~9K0.84×
32Colorado~5K0.84×
33South Dakota<1K0.83×
34Texas~20K0.82×
35Kentucky~4K0.82×
36Indiana~5K0.81×
37New Mexico~1K0.81×
38Florida~20K0.80×
39Illinois~9K0.80×
40Oklahoma~3K0.80×
41Alabama~4K0.79×
42Hawaii~1K0.79×
43Georgia~9K0.78×
44Tennessee~6K0.78×
45Missouri~4K0.77×
46Kansas~2K0.77×
47South Carolina~4K0.76×
48Arkansas~2K0.73×
49Arizona~5K0.71×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Capezio, United States
0.71×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capezio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capezio audience
#·InterestCategoryAffinity×
01Maddie ZieglerMovies & TV113.87×
02Billy ElliotMovies & TV72.59×
03Royal Bank of CanadaBusiness & Career60.46×
04Dance AcademyMovies & TV49.45×
05Freddie FreemanSports42.46×
06Monty PythonMovies & TV36.68×
07Biomedical engineeringBusiness & Career35.96×
08Dance MomsMovies & TV29.99×
09Eva GreenMovies & TV20.00×
10Erin AndrewsSports20.00×
11Artistic gymnasticsSports18.93×
12TravelocityTravel & Leisure18.70×
13Katee SackhoffMovies & TV17.14×
14Figure skatingSports15.79×
15Pole danceSports15.54×
16SnakePets & Animals10.49×
17Dance studioSports6.69×
18Folk musicMusic & Radio6.44×
19GymnasticsSports6.38×
20PinterestInternet & Social Media2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capezio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capezio audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.76×
PatriotismCONSERVATISM2.39×
Price SensitivityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capezio audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capezio's target market in United States?

Capezio's target market in United States covers an estimated 365,534 people, concentrated in California and New York.

02

What is the gender split and age of Capezio customers?

72.8% of the Capezio audience are female, 27.2% are male, with an average age of 35.5 years.

03

Which brands do Capezio fans like most?

Capezio fans show strongest brand affinity for Maddie Ziegler (113.87×), Freddie Freeman (42.46×), and Royal Bank of Canada (60.46×) over the country average.

04

Where do Capezio fans live in United States?

Capezio fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Capezio fans also like?

Beyond Capezio itself, the audience over-indexes on Freddie Freeman (42.46×), Royal Bank of Canada (60.46×), Travelocity (18.7×), and Dance Moms (29.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Capezio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capezio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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