Paint roller Audience in United States

Paint roller has an estimated audience of 1,510,831 people in United States. 45.7% are female, 54.3% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Stephen Lang, Sherwin-Williams, Atlético Nacional, Planet Fitness, Royal Bank of Canada.

The average Paint roller fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stephen Lang, Sherwin-Williams, Atlético Nacional, with strongest over-indexing on Stephen Lang (54.94× the country average). Demographically, the Paint roller audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Paint roller fans

Demographic split for Paint roller audience in United States
MetricValue
Female45.7%
Male54.3%
Average age43.3
Estimated audience size1,510,831

Audience persona

The typical Paint roller fan in United States is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Stephen Lang.

Top regions in United States

Top regions ranked by reach for Paint roller in United States
RegionReachAffinity
California175,2531.05×
Texas148,7501.15×
Florida105,7081.03×
New York93,8581.11×
Ohio57,2771.23×
Illinois56,7041.13×
Pennsylvania54,5371.07×
Georgia49,2831.06×
North Carolina48,7921.07×
Michigan48,3751.22×
Virginia37,8561.03×
New Jersey35,5100.92×
Tennessee33,0561.09×
Indiana32,2771.17×
Arizona30,8921×
Washington30,6881.01×
Missouri27,3591.12×
Massachusetts27,2940.92×
South Carolina24,3681.07×
Maryland23,6300.91×
Alabama23,2841.1×
Louisiana22,4211.15×
Kentucky22,2361.17×
Colorado21,8250.92×
Wisconsin21,4960.95×
Minnesota20,9780.97×
Oklahoma19,3071.15×
Oregon18,1381.05×
Connecticut15,0420.99×
Iowa13,8621.11×
Arkansas13,5121.09×
Kansas13,1601.11×
Utah12,7690.94×
Nevada12,4390.85×
Mississippi12,2930.99×
West Virginia8,3271.18×
Nebraska8,1361.07×
New Mexico7,3620.97×
Idaho7,2090.95×
Hawaii5,3950.83×
New Hampshire4,8240.81×
Maine4,7590.88×
Montana4,5281.08×
Rhode Island4,3480.9×
Delaware4,1721×
Washington, District of Columbia2,9450.65×
South Dakota2,5700.74×
Alaska2,4020.74×
North Dakota2,3390.75×
Vermont2,0870.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paint roller audience
BrandAffinityCategory
Stephen Lang54.94×Movies & TV
Sherwin-Williams13.57×Business & Career
Atlético Nacional32.22×Sports
Planet Fitness3.86×Sports
Royal Bank of Canada27.13×Business & Career
Diaper bag5.61×Kids & Family
Benjamin Moore17.3×Home & Garden
Spray painting14.34×Arts & Culture
Drywall9.01×Home & Garden
Tigres UANL14.61×Sports
Liga MX6.79×Sports
Chayanne21.83×Movies & TV
Cruz Azul7.99×Sports
Carmen Villalobos22.79×Movies & TV
Lowe's2.16×Shopping
Hobby Lobby2.25×Home & Garden
Golf Channel3.43×Sports
Fly fishing3.88×Sports
Bass guitar2.79×Music & Radio
Clarinet5.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paint roller audience
TraitClusterScore
Quality AwarenessPREMIUM1.99
DIY MentalityTHRILL1.74
Design AffinityPREMIUM1.71
Price SensitivityPREMIUM1.53
IndulgenceJOY1.29
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Paint roller
CountryShare
United States27.7%
United Kingdom6.6%
Spain4.5%

See Paint roller audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Paint roller have in United States?

Paint roller has an estimated audience of 1,510,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Paint roller fans?

45.7% of Paint roller fans are female, 54.3% are male, with an average age of 43.3 years.

Which brands do Paint roller fans like most?

Paint roller fans show strongest brand affinity for Stephen Lang (54.94×), Sherwin-Williams (13.57×), and Atlético Nacional (32.22×) over the country average.

Where do Paint roller fans live in United States?

Paint roller fans in United States are most concentrated in California (reach 175,253), Texas (reach 148,750), and Florida (reach 105,708). These three regions account for the largest share of the active audience.

What other brands do Paint roller fans also like?

Beyond Paint roller itself, the audience over-indexes on Sherwin-Williams (13.57×), Atlético Nacional (32.22×), Planet Fitness (3.86×), and Royal Bank of Canada (27.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paint roller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.