Plaza Hotel Audience in United States

Plaza Hotel has an estimated audience of 688,035 people in United States. 62.9% are female, 37.1% are male, average age 41.9. Top regions: New York, Florida, New Jersey. Top brand affinities: PSV Eindhoven, Homewood Suites, Josh Duhamel, Miles Teller, Home2 Suites by Hilton.

The average Plaza Hotel fan in United States is 41.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include PSV Eindhoven, Homewood Suites, Josh Duhamel, with strongest over-indexing on PSV Eindhoven (63.27× the country average). Demographically, the Plaza Hotel audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Plaza Hotel fans

Demographic split for Plaza Hotel audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.9
Estimated audience size688,035

Audience persona

The typical Plaza Hotel fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Plaza Hotel in United States
RegionReachAffinity
New York266,6656.94×
Florida66,2311.42×
New Jersey54,5143.12×
California52,5220.69×
Texas48,4650.82×
Nevada25,6833.86×
Pennsylvania20,8840.9×
Missouri17,9111.61×
North Carolina15,1800.73×
Ohio14,9460.71×
Virginia14,7190.88×
Georgia14,4370.68×
Illinois13,7300.6×
Connecticut12,8661.86×
Massachusetts12,3190.91×
Michigan10,6270.59×
Maryland9,9030.84×
Tennessee9,1730.66×
Arizona9,1340.65×
Wisconsin8,1590.79×
Washington7,7730.56×
Kansas7,6871.42×
Indiana7,3780.59×
South Carolina7,2650.7×
Colorado7,0630.65×
Utah6,7141.09×
Minnesota5,6360.57×
Kentucky5,4070.63×
Alabama4,9490.51×
Louisiana4,6490.52×
Oregon4,3040.55×
New Mexico4,0381.17×
Oklahoma3,7480.49×
Washington, District of Columbia3,2551.57×
Arkansas3,2510.57×
Mississippi3,1700.56×
Iowa2,9920.53×
Hawaii2,6890.91×
West Virginia2,3340.73×
Nebraska2,0900.61×
Idaho1,9310.56×
Delaware1,8160.96×
Maine1,7910.73×
Rhode Island1,7170.78×
New Hampshire1,6000.59×
Montana1,0560.55×
Vermont8660.72×
South Dakota8340.52×
North Dakota7220.51×
Alaska6060.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plaza Hotel audience
BrandAffinityCategory
PSV Eindhoven63.27×Sports
Homewood Suites46.35×Travel & Leisure
Josh Duhamel20×Fashion & Accessoires
Miles Teller20×Movies & TV
Home2 Suites by Hilton25.41×Travel & Leisure
Rachel Weisz20×Movies & TV
Alvin and the Chipmunks15.67×Music & Radio
Aaron Paul20×Movies & TV
Sophia Bush18.48×Movies & TV
Naomi Scott20×Movies & TV
Liability insurance16.05×Business & Career
Google News4.38×News
Helen Hunt13.48×Movies & TV
MSN2.88×News
Erin Andrews16.35×Sports
Bobby Flay13.91×Food & Beverages
Jennifer Connelly8.73×Movies & TV
Luxury Travel8.35×Travel & Leisure
Cross-country skiing10.12×Sports
JBL9.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plaza Hotel audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
Design AffinityPREMIUM1.91
IndulgenceJOY1.88
TravellingTHRILL1.85
Quality AwarenessPREMIUM1.53
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Plaza Hotel
CountryShare
United States30.5%
Italy8.2%
Brazil6.7%

See Plaza Hotel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Plaza Hotel have in United States?

Plaza Hotel has an estimated audience of 688,035 people in United States, concentrated in New York and Florida.

What is the gender split and age of Plaza Hotel fans?

62.9% of Plaza Hotel fans are female, 37.1% are male, with an average age of 41.9 years.

Which brands do Plaza Hotel fans like most?

Plaza Hotel fans show strongest brand affinity for PSV Eindhoven (63.27×), Homewood Suites (46.35×), and Josh Duhamel (20×) over the country average.

Where do Plaza Hotel fans live in United States?

Plaza Hotel fans in United States are most concentrated in New York (reach 266,665), Florida (reach 66,231), and New Jersey (reach 54,514). These three regions account for the largest share of the active audience.

What other brands do Plaza Hotel fans also like?

Beyond Plaza Hotel itself, the audience over-indexes on Homewood Suites (46.35×), Josh Duhamel (20×), Miles Teller (20×), and Home2 Suites by Hilton (25.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plaza Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.