Rascasse Audience Intelligence

Plaza Hotel Target Market in United States

A data profile of the people who buy, follow and care about Plaza Hotel in United States — modelled from more than twelve digital signal sources. Plaza Hotel has an estimated audience of 680,262 people in United States.

#66among Hotel in United States#3135among Brand in United States#2364in Travel & Leisure

The average Plaza Hotel fan in United States is 41.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Google News, Miles Teller, Jersey Mike's Subs, with strongest over-indexing on Google News (8.57× the country average).

Demographically, the Plaza Hotel audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plaza Hotel fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plaza Hotel profile in United States.

Audience size
680K
in United States
Gender
62.9%♀
37.1% male
Age
41.9
average years
Country rank
#30437
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Plaza Hotel

62.9% are female, 37.1% are male, average age 41.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Plaza Hotel audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.9
Estimated audience size680,262
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Plaza Hotel audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Plaza Hotel audience comes from United States.

Worldwide audience distribution share by country for Plaza Hotel
CountryShare
United States29.8%
Italy8.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plaza Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

Plaza Hotel customers by region in United States
#RegionReachAffinity×
01New York~300K7.34×
02Nevada~20K3.59×
03New Jersey~50K3.04×
04Connecticut~10K1.82×
05Washington, District of Columbia~3K1.36×
06Missouri~10K1.35×
07Florida~60K1.23×
08Kansas~7K1.21×
09New Mexico~4K1.14×
10Utah~7K1.08×
11Hawaii~3K0.96×
12Delaware~2K0.96×
13Massachusetts~10K0.95×
14Pennsylvania~20K0.94×
15Rhode Island~2K0.90×
16Vermont~1K0.88×
17Colorado~9K0.85×
18Virginia~10K0.84×
19Maine~2K0.84×
20West Virginia~3K0.82×
21Texas~50K0.80×
22Maryland~9K0.80×
23New Hampshire~2K0.79×
24North Dakota~1K0.77×
25North Carolina~20K0.76×
26Wisconsin~8K0.76×
27Alaska~1K0.76×
28South Carolina~8K0.75×
29South Dakota~1K0.74×
30California~60K0.73×
31Montana~1K0.73×
32Ohio~20K0.71×
33Georgia~10K0.71×
34Arizona~10K0.71×
35Tennessee~10K0.71×
36Nebraska~2K0.70×
37Kentucky~6K0.69×
38Mississippi~4K0.69×
39Alabama~7K0.68×
40Arkansas~4K0.67×
41Idaho~2K0.67×
42Oklahoma~5K0.64×
43Michigan~10K0.63×
44Iowa~4K0.63×
45Indiana~8K0.62×
46Minnesota~6K0.61×
47Louisiana~5K0.61×
48Oregon~5K0.60×
49Illinois~10K0.59×
50Washington~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Plaza Hotel, United States
0.58×1.00×7.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plaza Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plaza Hotel audience
#·InterestCategoryAffinity×
01Homewood SuitesTravel & Leisure32.48×
02Home2 Suites by HiltonTravel & Leisure23.94×
03Miles TellerMovies & TV20.00×
04Naomi ScottMovies & TV20.00×
05Erin AndrewsSports20.00×
06Josh DuhamelFashion & Accessoires17.41×
07Liability insuranceBusiness & Career15.67×
08Jennifer ConnellyMovies & TV11.91×
09Jersey Mike's SubsFood & Beverages8.92×
10Alvin and the ChipmunksMusic & Radio8.84×
11Google NewsNews8.57×
12First class travelTravel & Leisure4.37×
13Renewable energyBusiness & Career3.95×
14FedExBusiness & Career3.94×
15Discount storesShopping3.51×
16Mortgage loansBusiness & Career2.99×
17Shopping mallsShopping2.81×
18Indeed.comBusiness & Career2.52×
19AirbnbTravel & Leisure2.48×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plaza Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plaza Hotel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
Convenience OrientationPREMIUM1.89×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plaza Hotel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Early Adopter MentalityPOWER0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Plaza Hotel's target market in United States?

Plaza Hotel's target market in United States covers an estimated 680,262 people, concentrated in New York and Florida.

02

What is the gender split and age of Plaza Hotel customers?

62.9% of the Plaza Hotel audience are female, 37.1% are male, with an average age of 41.9 years.

03

Which brands do Plaza Hotel fans like most?

Plaza Hotel fans show strongest brand affinity for Google News (8.57×), Miles Teller (20×), and Jersey Mike's Subs (8.92×) over the country average.

04

Where do Plaza Hotel fans live in United States?

Plaza Hotel fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Plaza Hotel fans also like?

Beyond Plaza Hotel itself, the audience over-indexes on Miles Teller (20×), Jersey Mike's Subs (8.92×), Home2 Suites by Hilton (23.94×), and Homewood Suites (32.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Plaza Hotel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plaza Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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