No-fault insurance Audience in United States

No-fault insurance logo

No-fault insurance has an estimated audience of 465,952 people in United States. 41.1% are female, 58.9% are male, average age 41.1. Top regions: New York, Michigan, Florida. Top brand affinities: Racing, Lebanese cuisine, Overboard (film), Israeli cuisine, Overtone.

The average No-fault insurance fan in United States is 41.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Michigan, Florida. Top brand affinities include Racing, Lebanese cuisine, Overboard (film), with strongest over-indexing on Racing (2.06× the country average). Demographically, the No-fault insurance audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Insurance

Demographics of No-fault insurance fans

Demographic split for No-fault insurance audience in United States
MetricValue
Female41.1%
Male58.9%
Average age41.1
Estimated audience size465,952

Audience persona

The typical No-fault insurance fan in United States is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Racing.

Top regions in United States

Top regions ranked by reach for No-fault insurance in United States
RegionReachAffinity
New York57,6602.21×
Michigan54,6104.48×
Florida34,3231.09×
California18,6040.36×
Texas18,4000.46×
Georgia16,7771.17×
Illinois13,4070.86×
New Jersey12,8431.08×
North Carolina10,5950.76×
Pennsylvania10,2520.65×
Tennessee10,0571.08×
Minnesota9,9901.5×
Indiana9,0621.06×
Ohio8,7010.61×
South Carolina6,9761×
Virginia6,8070.6×
Wisconsin6,4770.92×
Kentucky5,9761.02×
North Dakota5,3065.54×
Iowa5,2491.37×
Massachusetts5,1870.57×
Colorado4,7860.65×
Nebraska4,7132.02×
Washington4,5360.49×
Maryland4,4780.56×
Arizona4,1780.44×
Alabama3,9770.61×
Missouri3,6140.48×
Connecticut3,4860.75×
Utah3,3970.81×
Louisiana3,2620.54×
Hawaii3,1811.59×
Kansas2,5310.69×
Nevada2,3080.51×
Oklahoma2,2010.43×
Oregon2,1650.41×
Mississippi2,0970.55×
Arkansas1,8630.49×
West Virginia1,2980.6×
Idaho1,1990.51×
New Hampshire1,1880.65×
Delaware1,1820.92×
Alaska1,1521.16×
Rhode Island1,1480.77×
Montana1,1290.87×
South Dakota1,1151.03×
New Mexico1,1000.47×
Maine1,0900.65×
Vermont9591.17×
Wyoming8751.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for No-fault insurance audience
BrandAffinityCategory
Racing2.06×Cars & Mobility
Lebanese cuisine1.98×Food & Beverages
Overboard (film)1.99×Movies & TV
Israeli cuisine1.85×Food & Beverages
Overtone1.8×Beauty & Wellness
Iguala1.64×Travel & Leisure
Jumia1.67×Fashion & Accessoires
Dundalk1.58×Travel & Leisure
Digital literacy1.55×Internet & Social Media
Internet Explorer 91.57×
Italo dance1.97×Music & Radio
Les Cahiers du football2.41×Sports
IWin Online2.41×Games
Iwan Fals1.77×Music & Radio
Caffe HABITU1.57×Food & Beverages
The Girl from Ipanema1.64×
The Girl from Ipanema1.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by No-fault insurance audience
TraitClusterScore
Need for SecurityCONSERVATISM1.27
Urban LifestyleOPEN1.1
Social Media UsageJOY0.96
Family OrientationCONSERVATISM0.89
Risk AppetiteTHRILL0.87
Price SensitivityPREMIUM0.85

Worldwide distribution

Worldwide audience distribution share by country for No-fault insurance
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See No-fault insurance audiences in other countries

More Insurance audiences in United States

Frequently asked questions

How many fans does No-fault insurance have in United States?

No-fault insurance has an estimated audience of 465,952 people in United States, concentrated in New York and Michigan.

What is the gender split and age of No-fault insurance fans?

41.1% of No-fault insurance fans are female, 58.9% are male, with an average age of 41.1 years.

Which brands do No-fault insurance fans like most?

No-fault insurance fans show strongest brand affinity for Racing (2.06×), Lebanese cuisine (1.98×), and Overboard (film) (1.99×) over the country average.

Where do No-fault insurance fans live in United States?

No-fault insurance fans in United States are most concentrated in New York (reach 57,660), Michigan (reach 54,610), and Florida (reach 34,323). These three regions account for the largest share of the active audience.

What other brands do No-fault insurance fans also like?

Beyond No-fault insurance itself, the audience over-indexes on Lebanese cuisine (1.98×), Overboard (film) (1.99×), Israeli cuisine (1.85×), and Overtone (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for No-fault insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.