SOPHIE Audience in United States
SOPHIE has an estimated audience of 985,786 people in United States. 61.0% are female, 39.0% are male, average age 33.4. Top brand affinities: Guy Fieri, UK garage, Home construction, Tulare County, California, Dog breed.
Top brand affinities include Guy Fieri, UK garage, Home construction, with strongest over-indexing on Guy Fieri (12.06× the country average). Demographically, the SOPHIE audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of SOPHIE fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 33.4 |
| Estimated audience size | 985,786 |
Audience persona
The typical SOPHIE fan in United States is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Guy Fieri.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 12.06× | Movies & TV |
| UK garage | 10.33× | Music & Radio |
| Home construction | 2.64× | Home & Garden |
| Tulare County, California | 19.31× | Travel & Leisure |
| Dog breed | 1.84× | Pets & Animals |
| Isometric exercise | 13.3× | Sports |
| Combat sport | 2.09× | Sports |
| Pro-Ject | 4.85× | Music & Radio |
| Historical fantasy | 30.5× | Literature |
| Product design | 2.14× | Business & Career |
| Cass County, Missouri | 9.97× | Travel & Leisure |
| Ayrton Senna | 9.85× | Sports |
| Bank account | 2.41× | Business & Career |
| Gunny | 21.87× | Games |
| Yahoo Sports Fantasy | 6.27× | |
| Mothercare | 2.87× | Kids & Family |
| Bridget Jones: The Edge of Reason | 17.78× | Movies & TV |
| Natural rubber | 1.71× | Cars & Mobility |
| Google Photos | 2.02× | Technology & Electronics |
| Iowa Lottery | 8.21× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| Tradition | CONSERVATISM | 1.76 |
| Extroversion | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.47 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| United Kingdom | 8.6% |
| India | 6.8% |
See SOPHIE audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for SOPHIE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.