Rascasse Audience Intelligence

SOPHIE Audience in United States

A data profile of the people who buy, follow and care about SOPHIE in United States — modelled from more than twelve digital signal sources. SOPHIE has an estimated audience of 1,011,413 people in United States.

#124among Pop in United States#5231among Person in United States#3034in Music & Radio

The average SOPHIE fan in United States is 33.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Charli XCX, School uniform, Sabrina Carpenter, with strongest over-indexing on Charli XCX (168.55× the country average).

Demographically, the SOPHIE audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SOPHIE fan in United States is more female, around 33.4 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOPHIE profile in United States.

Audience size
1M
in United States
Gender
61.0%♀
39.0% male
Age
33.4
average years
Country rank
#23495
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOPHIE fans

61.0% are female, 39.0% are male, average age 33.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for SOPHIE audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.4
Estimated audience size1,011,413
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the SOPHIE audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

32.8%

of the worldwide SOPHIE audience comes from United States.

Worldwide audience distribution share by country for SOPHIE
CountryShare
United States32.8%
United Kingdom8.6%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOPHIE audience in United States is strongest.

Fig. 05

Top regions by affinity

SOPHIE fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K3.44×
02Louisiana~30K2.08×
03Texas~200K2.06×
04Connecticut~20K1.89×
05Montana~4K1.37×
06Rhode Island~4K1.17×
07North Carolina~30K1.11×
08New Jersey~30K1.10×
09Massachusetts~20K1.06×
10Missouri~20K1.04×
11California~100K1.03×
12Alaska~2K1.00×
13Illinois~30K0.98×
14Pennsylvania~30K0.96×
15Indiana~20K0.96×
16Georgia~30K0.94×
17Arizona~20K0.94×
18Washington~20K0.94×
19Oregon~10K0.94×
20Virginia~20K0.92×
21Tennessee~20K0.91×
22Washington, District of Columbia~3K0.91×
23Oklahoma~10K0.90×
24New Mexico~4K0.90×
25Maryland~20K0.89×
26Kentucky~10K0.89×
27Utah~8K0.89×
28Delaware~2K0.89×
29Nevada~8K0.88×
30Maine~3K0.88×
31Vermont~2K0.88×
32South Dakota~2K0.87×
33Alabama~10K0.86×
34Florida~60K0.85×
35Arkansas~7K0.84×
36Ohio~30K0.83×
37South Carolina~10K0.83×
38Wisconsin~10K0.82×
39North Dakota~2K0.82×
40Michigan~20K0.81×
41Mississippi~7K0.81×
42Idaho~4K0.81×
43West Virginia~4K0.81×
44New Hampshire~3K0.81×
45Iowa~6K0.80×
46Kansas~6K0.80×
47Minnesota~10K0.79×
48Nebraska~4K0.78×
49Hawaii~3K0.78×
50Colorado~10K0.77×
Fig. 06

Affinity by region

Affinity by region — SOPHIE, United States
0.77×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOPHIE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOPHIE audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio168.55×
02School uniformKids & Family33.34×
03Tove LoMusic & Radio28.80×
04Ellie GouldingMusic & Radio21.12×
05Irina ShaykFashion & Accessoires18.43×
06Gender studiesPolitics & Society18.35×
07Cyndi LauperMusic & Radio16.44×
08Melanie Martinez (singer)Music & Radio15.53×
09LordeMusic & Radio13.22×
10Madison BeerMusic & Radio10.32×
11Sabrina CarpenterMusic & Radio9.24×
12David HarbourMovies & TV8.63×
13Rick and MortyMovies & TV8.41×
14Dungeons & DragonsGames7.78×
15Folk musicMusic & Radio6.78×
16Hair ExtensionsBeauty & Wellness5.15×
17Anime and manga fandomLiterature4.60×
18MangaLiterature3.55×
19ClothingFashion & Accessoires1.91×
20Consumer electronicsTechnology & Electronics1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOPHIE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOPHIE audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.89×
Price SensitivityPREMIUM1.98×
Luxury OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOPHIE audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Need for SecurityCONSERVATISM0.73×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOPHIE have in United States?

SOPHIE has an estimated audience of 1,011,413 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of SOPHIE fans?

61.0% of SOPHIE fans are female, 39.0% are male, with an average age of 33.4 years.

03

Which brands do SOPHIE fans like most?

SOPHIE fans show strongest brand affinity for Charli XCX (168.55×), School uniform (33.34×), and Sabrina Carpenter (9.24×) over the country average.

04

Where do SOPHIE fans live in United States?

SOPHIE fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SOPHIE fans also like?

Beyond SOPHIE itself, the audience over-indexes on School uniform (33.34×), Sabrina Carpenter (9.24×), Gender studies (18.35×), and Madison Beer (10.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See SOPHIE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SOPHIE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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