SOPHIE Audience in United States
SOPHIE has an estimated audience of 985,786 people in United States. 61.0% are female, 39.0% are male, average age 33.4. Top brand affinities: Charli XCX, School uniform, Sabrina Carpenter, Hair Extensions, Melanie Martinez (singer).
Top brand affinities include Charli XCX, School uniform, Sabrina Carpenter, with strongest over-indexing on Charli XCX (145.21× the country average). Demographically, the SOPHIE audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of SOPHIE fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 33.4 |
| Estimated audience size | 985,786 |
Audience persona
The typical SOPHIE fan in United States is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charli XCX | 145.21× | Music & Radio |
| School uniform | 21.87× | Kids & Family |
| Sabrina Carpenter | 10.99× | Music & Radio |
| Hair Extensions | 6.41× | Beauty & Wellness |
| Melanie Martinez (singer) | 19.31× | Music & Radio |
| Cyberpunk 2077 | 17.78× | Games |
| Madison Beer | 9.21× | Music & Radio |
| Dungeons & Dragons | 9.81× | Games |
| Rick and Morty | 6.4× | Movies & TV |
| Lorde | 14.49× | Music & Radio |
| Irina Shayk | 20.58× | Fashion & Accessoires |
| Toyota Supra | 12.33× | Cars & Mobility |
| Ellie Goulding | 20.32× | Music & Radio |
| Superman | 1.98× | Movies & TV |
| Cyndi Lauper | 11.4× | Music & Radio |
| Anime and manga fandom | 4.17× | Literature |
| Bonnaroo Music Festival | 11.84× | Music & Radio |
| Tove Lo | 30.5× | Music & Radio |
| Urban Outfitters | 4.08× | Shopping |
| ULTA Beauty | 3.19× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| Tradition | CONSERVATISM | 1.76 |
| Extroversion | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.47 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| United Kingdom | 8.6% |
| India | 6.8% |
See SOPHIE audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Britney Spears (31,401,373)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for SOPHIE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.