Tove Lo Audience in United States

Tove Lo logo

Tove Lo has an estimated audience of 449,373 people in United States. 61.4% are female, 38.6% are male, average age 27.5. Top regions: California, Texas, New York. Top brand affinities: Hailee Steinfeld, Sabrina Carpenter, Zara Larsson, Madison Beer, Charli XCX.

The average Tove Lo fan in United States is 27.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hailee Steinfeld, Sabrina Carpenter, Zara Larsson, with strongest over-indexing on Hailee Steinfeld (24.36× the country average). Demographically, the Tove Lo audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tove Lo fans

Demographic split for Tove Lo audience in United States
MetricValue
Female61.4%
Male38.6%
Average age27.5
Estimated audience size449,373

Audience persona

The typical Tove Lo fan in United States is more female, around 27.5 years old, with strong Sustainability tendencies and a notable affinity for Hailee Steinfeld.

Top regions in United States

Top regions ranked by reach for Tove Lo in United States
RegionReachAffinity
California64,6621.31×
Texas38,8321.01×
New York30,7481.22×
Florida26,6860.88×
Illinois16,7571.12×
Pennsylvania15,4451.02×
Ohio13,4200.97×
North Carolina12,7970.95×
Georgia12,5440.91×
Washington12,2401.36×
Michigan11,6430.99×
Virginia11,2771.03×
New Jersey10,7190.94×
Massachusetts10,4381.18×
Arizona9,7801.07×
Colorado9,3941.33×
Tennessee8,6530.96×
Minnesota8,3171.29×
Indiana7,8530.96×
Missouri7,1900.99×
Maryland7,0250.91×
Oregon6,8651.33×
Wisconsin6,7110.99×
Louisiana5,5960.97×
South Carolina5,2760.78×
Alabama5,2620.84×
Kentucky5,1550.91×
Connecticut5,0611.12×
Nevada4,7321.09×
Utah4,6921.17×
Oklahoma4,6660.94×
Iowa3,6040.97×
Kansas3,1480.89×
Arkansas2,9420.79×
Mississippi2,4940.67×
Idaho2,2661.01×
New Mexico2,1660.96×
Nebraska2,1420.95×
Washington, District of Columbia1,9341.43×
New Hampshire1,7330.98×
Hawaii1,6150.84×
Maine1,6091×
West Virginia1,5250.73×
Rhode Island1,3870.97×
Montana1,2961.04×
Delaware9360.76×
North Dakota9160.99×
Alaska8220.86×
South Dakota8200.79×
Vermont7820.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tove Lo audience
BrandAffinityCategory
Hailee Steinfeld24.36×Movies & TV
Sabrina Carpenter18.57×Music & Radio
Zara Larsson37.98×Music & Radio
Madison Beer22.97×Music & Radio
Charli XCX28.8×Music & Radio
Dua Lipa23.87×Music & Radio
Tate McRae16.49×Music & Radio
Chappell Roan15.33×Music & Radio
Jessie Murph11.47×Music & Radio
Lana Del Rey17.78×Music & Radio
Billie Eilish9.67×Music & Radio
Reneé Rapp15.46×Music & Radio
Rita Ora23.87×Music & Radio
Lorde17.22×Music & Radio
Noah Cyrus20.35×Music & Radio
XXXTentacion11.07×Music & Radio
SOPHIE28.8×Music & Radio
Stars9.06×Music & Radio
Laufey12.51×Music & Radio
Blossoms16.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tove Lo audience
TraitClusterScore
SustainabilityBALANCE1.89
ExtroversionTHRILL1.8
Early Adopter MentalityPOWER1.78
TraditionCONSERVATISM1.64
LGBTQ+ IdentityOPEN1.38
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Tove Lo
CountryShare
United States35.7%
Sweden8.3%
Brazil6.2%

See Tove Lo audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Tove Lo have in United States?

Tove Lo has an estimated audience of 449,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Tove Lo fans?

61.4% of Tove Lo fans are female, 38.6% are male, with an average age of 27.5 years.

Which brands do Tove Lo fans like most?

Tove Lo fans show strongest brand affinity for Hailee Steinfeld (24.36×), Sabrina Carpenter (18.57×), and Zara Larsson (37.98×) over the country average.

Where do Tove Lo fans live in United States?

Tove Lo fans in United States are most concentrated in California (reach 64,662), Texas (reach 38,832), and New York (reach 30,748). These three regions account for the largest share of the active audience.

What other brands do Tove Lo fans also like?

Beyond Tove Lo itself, the audience over-indexes on Sabrina Carpenter (18.57×), Zara Larsson (37.98×), Madison Beer (22.97×), and Charli XCX (28.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tove Lo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.