Rascasse Audience Intelligence

Tove Lo Audience in United States

A data profile of the people who buy, follow and care about Tove Lo in United States — modelled from more than twelve digital signal sources. Tove Lo has an estimated audience of 583,023 people in United States.

#719among Singer-songwriter in United States#7964among Person in United States#4609in Music & Radio

The average Tove Lo fan in United States is 27.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zara Larsson, Hailee Steinfeld, Sabrina Carpenter, with strongest over-indexing on Zara Larsson (37.98× the country average).

Demographically, the Tove Lo audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tove Lo fan in United States is more female, around 27.5 years old, with strong Extroversion tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tove Lo profile in United States.

Audience size
583K
in United States
Gender
61.4%♀
38.6% male
Age
27.5
average years
Country rank
#33386
Person in United States
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tove Lo fans

61.4% are female, 38.6% are male, average age 27.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Tove Lo audience in United States
MetricValue
Female61.4%
Male38.6%
Average age27.5
Estimated audience size583,023
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Tove Lo audience in United States
Age bracketShare%
16-1955%
20-2922%
30-3910%
40-498%
50+5%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Tove Lo audience comes from United States.

Worldwide audience distribution share by country for Tove Lo
CountryShare
United States39.3%
Sweden7.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tove Lo audience in United States is strongest.

Fig. 05

Top regions by affinity

Tove Lo fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.26×
02Washington, District of Columbia~2K1.26×
03Colorado~9K1.22×
04Minnesota~8K1.22×
05Oregon~6K1.21×
06California~60K1.15×
07Utah~5K1.14×
08New York~30K1.11×
09Massachusetts~10K1.11×
10Illinois~20K1.10×
11North Dakota<1K1.07×
12Connecticut~5K1.06×
13Missouri~8K1.04×
14Louisiana~6K1.04×
15Nebraska~2K1.04×
16Montana~1K1.04×
17Iowa~4K1.03×
18Maine~2K1.03×
19Pennsylvania~20K1.02×
20Idaho~2K1.02×
21New Hampshire~2K1.02×
22Vermont<1K1.02×
23Kentucky~6K1.00×
24Nevada~4K1.00×
25South Dakota~1K1.00×
26Arizona~9K0.99×
27Tennessee~9K0.99×
28Indiana~8K0.99×
29Wisconsin~7K0.98×
30Oklahoma~5K0.98×
31Ohio~10K0.97×
32Michigan~10K0.97×
33Virginia~10K0.97×
34West Virginia~2K0.97×
35Rhode Island~1K0.97×
36New Mexico~2K0.96×
37Alaska<1K0.96×
38Arkansas~4K0.95×
39Kansas~3K0.95×
40North Carolina~10K0.93×
41Texas~40K0.92×
42Alabama~6K0.89×
43Maryland~7K0.88×
44New Jersey~10K0.87×
45Georgia~10K0.86×
46Hawaii~2K0.85×
47Florida~30K0.84×
48Delaware~1K0.84×
49Mississippi~3K0.82×
50South Carolina~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Tove Lo, United States
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tove Lo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tove Lo audience
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio37.98×
02Charli XCXMusic & Radio28.80×
03SOPHIEMusic & Radio28.80×
04Hailee SteinfeldMovies & TV24.36×
05Dua LipaMusic & Radio23.87×
06Rita OraMusic & Radio23.87×
07Madison BeerMusic & Radio22.97×
08Noah CyrusMusic & Radio20.35×
09Sabrina CarpenterMusic & Radio18.57×
10Lana Del ReyMusic & Radio17.78×
11LordeMusic & Radio17.22×
12BlossomsMusic & Radio16.79×
13Tate McRaeMusic & Radio16.49×
14Reneé RappMusic & Radio15.46×
15Chappell RoanMusic & Radio15.33×
16AngèleMusic & Radio13.33×
17Jessie MurphMusic & Radio11.47×
18XXXTentacionMusic & Radio11.07×
19Billie EilishMusic & Radio9.67×
20StarsMusic & Radio9.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tove Lo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tove Lo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
TraditionCONSERVATISM1.37×
Social Media UsageJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tove Lo audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.87×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tove Lo have in United States?

Tove Lo has an estimated audience of 583,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tove Lo fans?

61.4% of Tove Lo fans are female, 38.6% are male, with an average age of 27.5 years.

03

Which brands do Tove Lo fans like most?

Tove Lo fans show strongest brand affinity for Zara Larsson (37.98×), Hailee Steinfeld (24.36×), and Sabrina Carpenter (18.57×) over the country average.

04

Where do Tove Lo fans live in United States?

Tove Lo fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tove Lo fans also like?

Beyond Tove Lo itself, the audience over-indexes on Hailee Steinfeld (24.36×), Sabrina Carpenter (18.57×), Madison Beer (22.97×), and Dua Lipa (23.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tove Lo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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