Rascasse Audience Intelligence

Tove Lo Audience in United States

Tove Lo has an estimated audience of 937K people in United States.

#342among Singer-songwriter in United States
#5423among people in United States#2897in Music & Radio

The average Tove Lo fan in United States is 28.3 years old, more female, and lives primarily in California.

Its fans are 8.6 years younger than the group average of 36.9.

Women make up 61.4% of the fan base, 3.5 percentage points more than the group average.

Compared with the other 7767 objects in Singer-songwriter, Tove Lo fans stand out for their interest in Zara Larsson, Cheyenne Jackson and Charli XCX.

Most fans live in California, New York, Texas.

Top affinities include Zara Larsson, Cheyenne Jackson, Charli XCX, with strongest over-indexing on Zara Larsson (37.98× the country average).

Demographically, the Tove Lo audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Tove Lo fan in United States is more female, around 28.3 years old, with strong Extroversion tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
937K
in United States
Gender
61.4%♀
38.6% male
Age
28.3
average years
Country rank
#25576
among all objects in United States
Fig. 01

Search interest · 12-month trend

+137%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tove Lo fans

61.4% are female, 38.6% are male, average age 28.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Tove Lo audience in United States
MetricValue
Female61.4%
Male38.6%
Average age28.3
Estimated audience size937K
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Tove Lo audience in United States
Age bracketShare%
16-2455%
25-3422%
35-4410%
45-548%
55+5%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Tove Lo audience comes from United States.

Worldwide audience distribution share by country for Tove Lo
CountryShare
United States35.5%
Sweden10.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tove Lo fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.26×
02Washington, District of Columbia~2K1.26×
03Colorado~20K1.22×
04Minnesota~20K1.22×
05Oregon~10K1.21×
06California~100K1.15×
07Utah~10K1.14×
08New York~60K1.11×
09Massachusetts~20K1.11×
10Illinois~40K1.10×
11North Dakota~2K1.07×
12Connecticut~10K1.06×
13Missouri~20K1.04×
14Louisiana~10K1.04×
15Nebraska~6K1.04×
16Montana~3K1.04×
17Iowa~9K1.03×
18Maine~4K1.03×
19Pennsylvania~40K1.02×
20Idaho~5K1.02×
21New Hampshire~4K1.02×
22Vermont~2K1.02×
23Kentucky~10K1.00×
24Nevada~9K1.00×
25South Dakota~2K1.00×
26Arizona~20K0.99×
27Tennessee~20K0.99×
28Indiana~20K0.99×
29Wisconsin~20K0.98×
30Oklahoma~10K0.98×
31Ohio~30K0.97×
32Michigan~30K0.97×
33Virginia~20K0.97×
34West Virginia~5K0.97×
35Rhode Island~3K0.97×
36New Mexico~6K0.96×
37Alaska~2K0.96×
38Arkansas~8K0.95×
39Kansas~8K0.95×
40North Carolina~30K0.93×
41Texas~60K0.92×
42Alabama~10K0.89×
43Maryland~20K0.88×
44New Jersey~20K0.87×
45Georgia~30K0.86×
46Hawaii~3K0.85×
47Florida~50K0.84×
48Delaware~2K0.84×
49Mississippi~7K0.82×
50South Carolina~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Tove Lo, United States
0.81×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tove Lo audience vs. the country average
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio37.98×
02Cheyenne JacksonMovies & TV33.70×
03Charli XCXMusic & Radio28.80×
04Hailee SteinfeldMovies & TV24.36×
05Dua LipaMusic & Radio23.87×
06Rita OraMusic & Radio23.87×
07Madison BeerMusic & Radio22.97×
08Noah CyrusMusic & Radio20.35×
09Bebe RexhaMusic & Radio18.78×
10Sabrina CarpenterMusic & Radio18.57×
11Lana Del ReyMusic & Radio17.78×
12Tate McRaeMusic & Radio16.49×
13Reneé RappMusic & Radio15.46×
14Chappell RoanMusic & Radio15.33×
15AngèleMusic & Radio13.33×
16LaufeyMusic & Radio12.51×
17Jessie MurphMusic & Radio11.47×
18XXXTentacionMusic & Radio11.07×
19Doja CatMusic & Radio10.96×
20Billie EilishMusic & Radio9.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tove Lo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tove Lo audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
TraditionCONSERVATISM1.37×
Social Media UsageJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tove Lo audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.87×
TravellingTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tove Lo over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tove-lo-22139” · Methodology