Retriever Audience in Germany
Retriever has an estimated audience of 379,434 people in Germany. 65.7% are female, 34.3% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Progressive rock, Artistic inspiration, Collectable.
The average Retriever fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Progressive rock, with strongest over-indexing on Rossmann (1.82× the country average). Demographically, the Retriever audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Retriever fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 34.2 |
| Estimated audience size | 379,434 |
Audience persona
The typical Retriever fan in Germany is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,496 | 1.1× |
| Bayern | 61,082 | 1× |
| Baden-Württemberg | 53,086 | 1.03× |
| Niedersachsen | 42,583 | 1.16× |
| Hessen | 31,300 | 1.08× |
| Rheinland-Pfalz | 20,719 | 1.09× |
| Sachsen | 17,559 | 0.94× |
| Schleswig-Holstein | 17,232 | 1.26× |
| Berlin | 15,753 | 0.93× |
| Brandenburg | 11,416 | 0.97× |
| Hamburg | 9,379 | 1.09× |
| Sachsen-Anhalt | 8,713 | 0.89× |
| Thüringen | 7,938 | 0.82× |
| Mecklenburg-Vorpommern | 6,698 | 0.92× |
| Saarland | 4,302 | 0.92× |
| Bremen | 2,555 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.82× | Shopping |
| Goes | 1.89× | Travel & Leisure |
| Progressive rock | 2.94× | Music & Radio |
| Artistic inspiration | 2.2× | Arts & Culture |
| Collectable | 2.46× | Kids & Family |
| Samanyolu Haber | 4.29× | Movies & TV |
| Natural rubber | 2.16× | Cars & Mobility |
| Product design | 1.51× | Business & Career |
| Staycation | 3.22× | Home & Garden |
| Esra Erol | 3.92× | Movies & TV |
| Nurse education | 1.57× | Kids & Family |
| Icon (magazine) | 1.52× | Arts & Culture |
| Minestrone | 1.53× | Food & Beverages |
| Ipekyol | 2.11× | Shopping |
| Faun (band) | 2.29× | Music & Radio |
| Picnic | 1.83× | Kids & Family |
| Graham Greene (actor) | 1.95× | |
| Cancoillotte | 2.67× | Food & Beverages |
| Cachorro | 1.67× | Pets & Animals |
| Information sensitivity | 2.4× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.86 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Sports Activity | POWER | 1.44 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| France | 9.3% |
| Japan | 7.8% |
See Retriever audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retriever have in Germany?
Retriever has an estimated audience of 379,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retriever fans?
65.7% of Retriever fans are female, 34.3% are male, with an average age of 34.2 years.
Which brands do Retriever fans like most?
Retriever fans show strongest brand affinity for Rossmann (1.82×), Goes (1.89×), and Progressive rock (2.94×) over the country average.
Where do Retriever fans live in Germany?
Retriever fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,496), Bayern (reach 61,082), and Baden-Württemberg (reach 53,086). These three regions account for the largest share of the active audience.
What other brands do Retriever fans also like?
Beyond Retriever itself, the audience over-indexes on Goes (1.89×), Progressive rock (2.94×), Artistic inspiration (2.2×), and Collectable (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.