Rascasse Audience Intelligence

Retriever Audience in Germany

A data profile of the people who buy, follow and care about Retriever in Germany — modelled from more than twelve digital signal sources. Retriever has an estimated audience of 379,434 people in Germany.

#5439among Topic in Germany#245in Pets & Animals

The average Retriever fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shiba Inu, Pet sitting, Fressnapf, with strongest over-indexing on Shiba Inu (66.21× the country average).

Demographically, the Retriever audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Retriever fan in Germany is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retriever profile in Germany.

Audience size
379K
in Germany
Gender
65.7%♀
34.3% male
Age
34.2
average years
Country rank
#14620
Topic in Germany
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retriever fans

65.7% are female, 34.3% are male, average age 34.2.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Retriever audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age34.2
Estimated audience size379,434
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Retriever audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3916%
40-4918%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Retriever audience comes from Germany.

Worldwide audience distribution share by country for Retriever
CountryShare
United States37.1%
France9.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retriever audience in Germany is strongest.

Fig. 05

Top regions by affinity

Retriever fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.21×
02Niedersachsen~40K1.15×
03Nordrhein-Westfalen~90K1.08×
04Rheinland-Pfalz~20K1.05×
05Hamburg~9K1.04×
06Brandenburg~10K1.03×
07Hessen~30K1.02×
08Sachsen~20K1.01×
09Saarland~5K0.99×
10Bayern~60K0.98×
11Baden-Württemberg~50K0.95×
12Sachsen-Anhalt~9K0.95×
13Thüringen~9K0.95×
14Mecklenburg-Vorpommern~7K0.95×
15Bremen~3K0.89×
16Berlin~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Retriever, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retriever audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals66.21×
02Cavalier King Charles SpanielPets & Animals25.90×
03Dog daycarePets & Animals24.82×
04Pet sittingPets & Animals10.78×
05Dog groomingPets & Animals9.09×
06Cats (musical)Music & Radio8.21×
07Pet adoptionPets & Animals7.87×
08FressnapfShopping6.59×
09Dog trainingPets & Animals5.41×
10Robert RedfordMovies & TV4.57×
11Crime fictionLiterature4.24×
12Pet storePets & Animals3.90×
13Ski resortTravel & Leisure3.37×
14FocusNews3.22×
15Pet foodPets & Animals3.20×
16LivemusicMusic & Radio3.15×
17Cat foodPets & Animals3.01×
18TagesschauMovies & TV2.84×
19PetsPets & Animals1.71×
20Harry PotterMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retriever audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.98×
Community OrientationOPEN1.82×
MindfulnessBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retriever audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
PatriotismCONSERVATISM0.88×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retriever have in Germany?

Retriever has an estimated audience of 379,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Retriever fans?

65.7% of Retriever fans are female, 34.3% are male, with an average age of 34.2 years.

03

Which brands do Retriever fans like most?

Retriever fans show strongest brand affinity for Shiba Inu (66.21×), Pet sitting (10.78×), and Fressnapf (6.59×) over the country average.

04

Where do Retriever fans live in Germany?

Retriever fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Retriever fans also like?

Beyond Retriever itself, the audience over-indexes on Pet sitting (10.78×), Fressnapf (6.59×), Dog grooming (9.09×), and Tagesschau (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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