Retriever Audience in Germany
Retriever has an estimated audience of 379,434 people in Germany. 65.7% are female, 34.3% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Western Union, Cat food, Livemusic, Pet store.
The average Retriever fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Western Union, Cat food, with strongest over-indexing on Fressnapf (9.46× the country average). Demographically, the Retriever audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Retriever fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 34.2 |
| Estimated audience size | 379,434 |
Audience persona
The typical Retriever fan in Germany is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,496 | 1.1× |
| Bayern | 61,082 | 1× |
| Baden-Württemberg | 53,086 | 1.03× |
| Niedersachsen | 42,583 | 1.16× |
| Hessen | 31,300 | 1.08× |
| Rheinland-Pfalz | 20,719 | 1.09× |
| Sachsen | 17,559 | 0.94× |
| Schleswig-Holstein | 17,232 | 1.26× |
| Berlin | 15,753 | 0.93× |
| Brandenburg | 11,416 | 0.97× |
| Hamburg | 9,379 | 1.09× |
| Sachsen-Anhalt | 8,713 | 0.89× |
| Thüringen | 7,938 | 0.82× |
| Mecklenburg-Vorpommern | 6,698 | 0.92× |
| Saarland | 4,302 | 0.92× |
| Bremen | 2,555 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 9.46× | Shopping |
| Western Union | 7.58× | Business & Career |
| Cat food | 6.07× | Pets & Animals |
| Livemusic | 5.48× | Music & Radio |
| Pet store | 5.63× | Pets & Animals |
| Pet food | 4.77× | Pets & Animals |
| Real property | 7.07× | Home & Garden |
| Dog grooming | 8.75× | Pets & Animals |
| Shiba Inu | 25.95× | Pets & Animals |
| Pet sitting | 5.35× | Pets & Animals |
| Focus | 4.14× | News |
| Pets | 2.07× | Pets & Animals |
| Do it yourself (DIY) | 2.42× | Home & Garden |
| Harry Potter | 1.84× | Movies & TV |
| Eukanuba | 19.64× | Pets & Animals |
| Satire | 4.41× | Literature |
| Anna-Maria Zimmermann | 7.08× | Music & Radio |
| Etsy | 3.21× | Fashion & Accessoires |
| Car wash | 4.62× | Cars & Mobility |
| German television comedy | 4.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.86 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Sports Activity | POWER | 1.44 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| France | 9.3% |
| Japan | 7.8% |
See Retriever audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retriever have in Germany?
Retriever has an estimated audience of 379,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retriever fans?
65.7% of Retriever fans are female, 34.3% are male, with an average age of 34.2 years.
Which brands do Retriever fans like most?
Retriever fans show strongest brand affinity for Fressnapf (9.46×), Western Union (7.58×), and Cat food (6.07×) over the country average.
Where do Retriever fans live in Germany?
Retriever fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,496), Bayern (reach 61,082), and Baden-Württemberg (reach 53,086). These three regions account for the largest share of the active audience.
What other brands do Retriever fans also like?
Beyond Retriever itself, the audience over-indexes on Western Union (7.58×), Cat food (6.07×), Livemusic (5.48×), and Pet store (5.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.