Rascasse Audience Intelligence

Retriever Audience in United States

A data profile of the people who buy, follow and care about Retriever in United States — modelled from more than twelve digital signal sources. Retriever has an estimated audience of 3,704,533 people in United States.

#4514among Topic in United States#190in Pets & Animals

The average Retriever fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Rick and Morty, with strongest over-indexing on Dog agility (10.03× the country average).

Demographically, the Retriever audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retriever fan in United States is more female, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retriever profile in United States.

Audience size
3.7M
in United States
Gender
65.4%♀
34.6% male
Age
37.2
average years
Country rank
#8588
Topic in United States
Fig. 01

Search interest · 12-month trend

+245%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retriever fans

65.4% are female, 34.6% are male, average age 37.2.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Retriever audience in United States
MetricValue
Female65.4%
Male34.6%
Average age37.2
Estimated audience size3,704,533
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Retriever audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Retriever audience comes from United States.

Worldwide audience distribution share by country for Retriever
CountryShare
United States37.1%
France9.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retriever audience in United States is strongest.

Fig. 05

Top regions by affinity

Retriever fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.25×
02Wisconsin~70K1.24×
03Wyoming~7K1.21×
04Montana~10K1.20×
05Iowa~40K1.18×
06Arizona~90K1.17×
07Pennsylvania~100K1.15×
08Maine~20K1.14×
09South Dakota~10K1.13×
10New Mexico~20K1.12×
11Oregon~50K1.11×
12South Carolina~60K1.10×
13Oklahoma~40K1.09×
14Missouri~60K1.07×
15Colorado~60K1.07×
16New Hampshire~20K1.07×
17Michigan~100K1.06×
18Alabama~50K1.06×
19Nebraska~20K1.06×
20Indiana~70K1.05×
21Tennessee~80K1.04×
22Hawaii~20K1.04×
23Ohio~100K1.03×
24Arkansas~30K1.03×
25Kentucky~50K1.02×
26West Virginia~20K1.02×
27North Carolina~100K1.00×
28Minnesota~50K1.00×
29Kansas~30K1.00×
30Florida~200K0.99×
31Mississippi~30K0.99×
32Delaware~10K0.99×
33Washington~70K0.98×
34Maryland~60K0.97×
35Alaska~8K0.97×
36Louisiana~50K0.95×
37Nevada~30K0.95×
38Rhode Island~10K0.94×
39Illinois~100K0.91×
40North Dakota~7K0.91×
41Connecticut~30K0.87×
42Virginia~80K0.86×
43Utah~30K0.85×
44Massachusetts~60K0.83×
45Texas~300K0.82×
46California~300K0.79×
47Georgia~90K0.79×
48New Jersey~70K0.76×
49New York~100K0.72×
50Washington, District of Columbia~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Retriever, United States
0.65×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retriever audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals10.03×
02Sleeping positionsHealth10.03×
03Smart CommunicationsTechnology & Electronics10.03×
04UTV (TV channel)Movies & TV8.32×
05Michelle RodriguezMovies & TV7.19×
06Dungeons & DragonsGames4.93×
07Dog trainingPets & Animals4.81×
08Rick and MortyMovies & TV4.80×
09Pet sittingPets & Animals4.47×
10Animal testingPolitics & Society3.69×
11Drudge ReportSports2.88×
12Pet storePets & Animals2.84×
13Real propertyHome & Garden2.36×
14Enterprise Rent-A-CarCars & Mobility2.35×
15Pet foodPets & Animals2.33×
16Indeed.comBusiness & Career2.22×
17Veterinary medicineBusiness & Career2.14×
18PetcoShopping2.14×
19Google NewsNews2.14×
20Do it yourself (DIY)Home & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retriever audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Pet OwnershipJOY2.12×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retriever audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Social Media UsageJOY0.87×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retriever have in United States?

Retriever has an estimated audience of 3,704,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retriever fans?

65.4% of Retriever fans are female, 34.6% are male, with an average age of 37.2 years.

03

Which brands do Retriever fans like most?

Retriever fans show strongest brand affinity for Dog agility (10.03×), Pet sitting (4.47×), and Rick and Morty (4.8×) over the country average.

04

Where do Retriever fans live in United States?

Retriever fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Retriever fans also like?

Beyond Retriever itself, the audience over-indexes on Pet sitting (4.47×), Rick and Morty (4.8×), Indeed.com (2.22×), and Sleeping positions (10.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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