Retriever Audience in United States

Retriever logo

Retriever has an estimated audience of 3,704,533 people in United States. 65.4% are female, 34.6% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Product design, UK garage, Collectable, Urban Outfitters.

The average Retriever fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Product design, UK garage, with strongest over-indexing on Historic site (10.03× the country average). Demographically, the Retriever audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Retriever fans

Demographic split for Retriever audience in United States
MetricValue
Female65.4%
Male34.6%
Average age37.2
Estimated audience size3,704,533

Audience persona

The typical Retriever fan in United States is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Retriever in United States
RegionReachAffinity
California376,8680.93×
Texas304,4660.96×
Florida231,3690.92×
New York175,2340.85×
Pennsylvania144,9681.16×
North Carolina119,9261.08×
Illinois111,0850.9×
Ohio110,6960.97×
Georgia104,9590.92×
Michigan99,7831.03×
Virginia91,6651.02×
Arizona90,2231.19×
Washington83,2741.12×
Tennessee82,0871.1×
New Jersey74,4550.79×
Maryland73,2191.15×
Indiana70,1351.04×
South Carolina67,4841.21×
Massachusetts66,5780.91×
Colorado66,5401.14×
Wisconsin65,7041.18×
Alabama60,0041.16×
Minnesota59,3951.12×
Missouri58,7800.98×
Oregon52,1731.23×
Kentucky48,1941.04×
Oklahoma44,5531.08×
Louisiana43,0400.9×
Utah34,6701.05×
Iowa33,6021.1×
Connecticut32,1940.87×
Arkansas31,6151.04×
Nevada31,0950.87×
Mississippi30,0610.98×
Kansas28,6530.98×
Idaho21,5691.16×
Nebraska19,1401.03×
New Mexico18,3080.99×
West Virginia16,6050.96×
New Hampshire14,8851.02×
Maine13,9291.05×
Hawaii13,8440.87×
Montana9,8420.96×
Washington, District of Columbia8,4490.76×
Rhode Island8,4210.71×
South Dakota8,3040.97×
Delaware7,9310.78×
North Dakota7,6281×
Alaska7,4660.94×
Vermont5,7120.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retriever audience
BrandAffinityCategory
Historic site10.03×Arts & Culture
Product design3.61×Business & Career
UK garage7.59×Music & Radio
Collectable2.13×Kids & Family
Urban Outfitters2.39×Shopping
Stamp collecting5.72×Home & Garden
Bank account2.65×Business & Career
Home equity1.99×Home & Garden
Isometric exercise8.15×Sports
Natural rubber1.85×Cars & Mobility
Pro-Ject3.29×Music & Radio
Joshua Jackson3.28×Movies & TV
Halsey, Oregon5.73×Travel & Leisure
JDSU2.03×Business & Career
Jesse Plemons2.24×Movies & TV
Embroidery Library9.97×Home & Garden
9NEWS (KUSA)3.04×Movies & TV
Nebraska Cornhuskers football2.22×Sports
Jaws3.32×Movies & TV
Emilio Estefan8.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retriever audience
TraitClusterScore
Pet OwnershipJOY2.13
SustainabilityBALANCE1.52
LGBTQ+ IdentityOPEN1.46
DIY MentalityTHRILL1.42
Sports ActivityPOWER1.39
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Retriever
CountryShare
United States37.1%
France9.3%
Japan7.8%

See Retriever audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Retriever have in United States?

Retriever has an estimated audience of 3,704,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Retriever fans?

65.4% of Retriever fans are female, 34.6% are male, with an average age of 37.2 years.

Which brands do Retriever fans like most?

Retriever fans show strongest brand affinity for Historic site (10.03×), Product design (3.61×), and UK garage (7.59×) over the country average.

Where do Retriever fans live in United States?

Retriever fans in United States are most concentrated in California (reach 376,868), Texas (reach 304,466), and Florida (reach 231,369). These three regions account for the largest share of the active audience.

What other brands do Retriever fans also like?

Beyond Retriever itself, the audience over-indexes on Product design (3.61×), UK garage (7.59×), Collectable (2.13×), and Urban Outfitters (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.