Rascasse Audience Intelligence

Bull Terrier Audience in Germany

A data profile of the people who buy, follow and care about Bull Terrier in Germany — modelled from more than twelve digital signal sources. Bull Terrier has an estimated audience of 415,606 people in Germany.

#28among Dog breed in Germany#5163among Topic in Germany#228in Pets & Animals

The average Bull Terrier fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shiba Inu, Pet sitting, Cavalier King Charles Spaniel, with strongest over-indexing on Shiba Inu (70.23× the country average).

Demographically, the Bull Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bull Terrier fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bull Terrier profile in Germany.

Audience size
416K
in Germany
Gender
60.8%♀
39.2% male
Age
37.7
average years
Country rank
#13571
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bull Terrier fans

60.8% are female, 39.2% are male, average age 37.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Bull Terrier audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age37.7
Estimated audience size415,606
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Bull Terrier audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Bull Terrier audience comes from Germany.

Worldwide audience distribution share by country for Bull Terrier
CountryShare
United States24.5%
Japan16.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bull Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bull Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.21×
02Mecklenburg-Vorpommern~9K1.11×
03Berlin~20K1.07×
04Rheinland-Pfalz~20K1.05×
05Hessen~30K1.04×
06Saarland~5K1.04×
07Brandenburg~10K1.02×
08Nordrhein-Westfalen~90K1.01×
09Sachsen~20K1.00×
10Sachsen-Anhalt~10K1.00×
11Bayern~60K0.97×
12Niedersachsen~40K0.97×
13Schleswig-Holstein~10K0.94×
14Thüringen~10K0.94×
15Baden-Württemberg~50K0.92×
16Bremen~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Bull Terrier, Germany
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bull Terrier audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals70.23×
02Cavalier King Charles SpanielPets & Animals31.80×
03Dog daycarePets & Animals20.72×
04LacrosseSports13.54×
05Pet sittingPets & Animals12.04×
06Tiere suchen ein ZuhausePets & Animals6.35×
07Pet adoptionPets & Animals5.68×
08Dog trainingPets & Animals5.60×
09Dog agilityPets & Animals5.25×
10NenaMusic & Radio4.34×
11ReptilesPets & Animals4.10×
12Cat foodPets & Animals3.93×
13Alles was zähltMovies & TV3.13×
14Veterinary medicineBusiness & Career3.01×
15FocusNews2.91×
16Golden RetrieverPets & Animals2.55×
17TagesschauMovies & TV2.47×
18DogsPets & Animals1.87×
19Netto Marken-DiscountShopping1.84×
20PetsPets & Animals1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.91×
MindfulnessBALANCE1.77×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bull Terrier audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.71×
Luxury OrientationPREMIUM0.74×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bull Terrier have in Germany?

Bull Terrier has an estimated audience of 415,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bull Terrier fans?

60.8% of Bull Terrier fans are female, 39.2% are male, with an average age of 37.7 years.

03

Which brands do Bull Terrier fans like most?

Bull Terrier fans show strongest brand affinity for Shiba Inu (70.23×), Pet sitting (12.04×), and Cavalier King Charles Spaniel (31.8×) over the country average.

04

Where do Bull Terrier fans live in Germany?

Bull Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bull Terrier fans also like?

Beyond Bull Terrier itself, the audience over-indexes on Pet sitting (12.04×), Cavalier King Charles Spaniel (31.8×), Tagesschau (2.47×), and Cat food (3.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Bull Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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