Bull Terrier Audience in Germany
Bull Terrier has an estimated audience of 415,606 people in Germany. 60.8% are female, 39.2% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cat food, Shiba Inu, Pet sitting, Pets, Focus.
The average Bull Terrier fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cat food, Shiba Inu, Pet sitting, with strongest over-indexing on Cat food (6.58× the country average). Demographically, the Bull Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Bull Terrier fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.7 |
| Estimated audience size | 415,606 |
Audience persona
The typical Bull Terrier fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,154 | 1.04× |
| Bayern | 65,081 | 0.97× |
| Baden-Württemberg | 52,803 | 0.93× |
| Niedersachsen | 39,955 | 0.99× |
| Hessen | 32,741 | 1.03× |
| Rheinland-Pfalz | 21,938 | 1.05× |
| Berlin | 20,298 | 1.09× |
| Sachsen | 20,220 | 0.99× |
| Schleswig-Holstein | 14,118 | 0.95× |
| Brandenburg | 13,311 | 1.03× |
| Hamburg | 11,546 | 1.23× |
| Sachsen-Anhalt | 10,565 | 0.98× |
| Thüringen | 9,745 | 0.92× |
| Mecklenburg-Vorpommern | 8,641 | 1.09× |
| Saarland | 5,092 | 1× |
| Bremen | 2,613 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat food | 6.58× | Pets & Animals |
| Shiba Inu | 25.53× | Pets & Animals |
| Pet sitting | 5.16× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Focus | 3.71× | News |
| Fressnapf | 3.59× | Shopping |
| Pet food | 2.87× | Pets & Animals |
| Pet store | 3.21× | Pets & Animals |
| Saturn (store) | 3.07× | Shopping |
| Eukanuba | 17.3× | Pets & Animals |
| Italo disco | 7.53× | Music & Radio |
| Western Union | 3.53× | Business & Career |
| Anna-Maria Zimmermann | 5.98× | Music & Radio |
| Tiere suchen ein Zuhause | 6.71× | Pets & Animals |
| Livemusic | 2.62× | Music & Radio |
| Real property | 3.63× | Home & Garden |
| Westdeutscher Rundfunk | 2.89× | Movies & TV |
| Automobiles | 1.62× | Cars & Mobility |
| Animal rights | 2.7× | Politics & Society |
| Netto Marken-Discount | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.13 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 16.7% |
| Italy | 5.9% |
See Bull Terrier audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Bull Terrier have in Germany?
Bull Terrier has an estimated audience of 415,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bull Terrier fans?
60.8% of Bull Terrier fans are female, 39.2% are male, with an average age of 37.7 years.
Which brands do Bull Terrier fans like most?
Bull Terrier fans show strongest brand affinity for Cat food (6.58×), Shiba Inu (25.53×), and Pet sitting (5.16×) over the country average.
Where do Bull Terrier fans live in Germany?
Bull Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,154), Bayern (reach 65,081), and Baden-Württemberg (reach 52,803). These three regions account for the largest share of the active audience.
What other brands do Bull Terrier fans also like?
Beyond Bull Terrier itself, the audience over-indexes on Shiba Inu (25.53×), Pet sitting (5.16×), Pets (2.07×), and Focus (3.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.