Bull Terrier Audience in United States

Bull Terrier has an estimated audience of 2,278,959 people in United States. 49.8% are female, 50.2% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Dog agility, Google Maps, Kia Sportage, Capital One, Autism Awareness.

The average Bull Terrier fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog agility, Google Maps, Kia Sportage, with strongest over-indexing on Dog agility (19.49× the country average). Demographically, the Bull Terrier audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Bull Terrier fans

Demographic split for Bull Terrier audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.7
Estimated audience size2,278,959

Audience persona

The typical Bull Terrier fan in United States is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Top regions in United States

Top regions ranked by reach for Bull Terrier in United States
RegionReachAffinity
California282,1421.13×
Texas262,3401.34×
Florida176,8731.15×
New York106,8270.84×
Georgia81,8801.17×
Ohio72,1521.03×
Illinois72,0680.95×
Pennsylvania68,0580.89×
North Carolina68,0080.99×
Arizona65,0471.4×
Michigan54,4410.91×
Washington52,9041.16×
Tennessee49,7721.09×
Virginia47,2310.85×
New Jersey46,6100.8×
Indiana44,8371.08×
Missouri42,9131.17×
Colorado42,3101.18×
Massachusetts37,2140.83×
Alabama36,1881.14×
Oklahoma34,1661.35×
Louisiana33,8201.15×
South Carolina33,0020.96×
Kentucky32,7021.14×
Oregon31,5941.21×
Maryland31,2280.8×
Wisconsin27,6560.81×
Nevada25,3971.15×
Minnesota24,0330.74×
Arkansas23,0071.23×
Utah21,9561.08×
Kansas20,0531.12×
Connecticut19,0550.83×
Mississippi18,9641.01×
Iowa16,5680.88×
New Mexico14,0421.23×
Nebraska11,3280.99×
Idaho11,2870.99×
West Virginia11,0581.04×
Hawaii9,7020.99×
New Hampshire7,9510.89×
Maine7,6700.94×
Montana5,7190.9×
Rhode Island5,5950.77×
Washington, District of Columbia4,7960.7×
Alaska4,7400.97×
Delaware4,6550.74×
South Dakota4,3150.82×
North Dakota3,8210.82×
Vermont3,1920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bull Terrier audience
BrandAffinityCategory
Dog agility19.49×Pets & Animals
Google Maps4.55×Internet & Social Media
Kia Sportage23.08×Cars & Mobility
Capital One4.15×Business & Career
Autism Awareness9×Health
Indeed.com3.96×Business & Career
Diabetes mellitus awareness6.07×Health
Petco4.37×Shopping
Singer-songwriter2.96×Music & Radio
Google News4.18×News
Enterprise Rent-A-Car4.15×Cars & Mobility
Microblogging6.1×Technology & Electronics
Houston Astros5.59×Sports
Pet store3.54×Pets & Animals
Honda HR-V16.48×Cars & Mobility
Oblivion (2013 film)15.06×Movies & TV
Khan Academy4.97×Business & Career
Beetlejuice2.81×Movies & TV
Diane Keaton3.51×Movies & TV
Do it yourself (DIY)1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bull Terrier audience
TraitClusterScore
Pet OwnershipJOY2.35
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.4
Early Adopter MentalityPOWER1.37
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Bull Terrier
CountryShare
United States24.6%
Japan16.7%
Italy5.9%

See Bull Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Bull Terrier have in United States?

Bull Terrier has an estimated audience of 2,278,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Bull Terrier fans?

49.8% of Bull Terrier fans are female, 50.2% are male, with an average age of 36.7 years.

Which brands do Bull Terrier fans like most?

Bull Terrier fans show strongest brand affinity for Dog agility (19.49×), Google Maps (4.55×), and Kia Sportage (23.08×) over the country average.

Where do Bull Terrier fans live in United States?

Bull Terrier fans in United States are most concentrated in California (reach 282,142), Texas (reach 262,340), and Florida (reach 176,873). These three regions account for the largest share of the active audience.

What other brands do Bull Terrier fans also like?

Beyond Bull Terrier itself, the audience over-indexes on Google Maps (4.55×), Kia Sportage (23.08×), Capital One (4.15×), and Autism Awareness (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.