Rascasse Audience Intelligence

Terrier Audience in Germany

A data profile of the people who buy, follow and care about Terrier in Germany — modelled from more than twelve digital signal sources. Terrier has an estimated audience of 596,660 people in Germany.

#4248among Topic in Germany#182in Pets & Animals

The average Terrier fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shiba Inu, Pet sitting, Tagesschau, with strongest over-indexing on Shiba Inu (68.26× the country average).

Demographically, the Terrier audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Terrier fan in Germany is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terrier profile in Germany.

Audience size
597K
in Germany
Gender
60.7%♀
39.3% male
Age
36.8
average years
Country rank
#10154
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terrier fans

60.7% are female, 39.3% are male, average age 36.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Terrier audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age36.8
Estimated audience size596,660
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Terrier audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Terrier audience comes from Germany.

Worldwide audience distribution share by country for Terrier
CountryShare
United States33.7%
Japan7.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.12×
02Saarland~8K1.10×
03Niedersachsen~60K1.05×
04Hessen~50K1.05×
05Schleswig-Holstein~20K1.03×
06Nordrhein-Westfalen~100K1.02×
07Rheinland-Pfalz~30K1.01×
08Mecklenburg-Vorpommern~10K1.01×
09Brandenburg~20K1.00×
10Berlin~30K0.99×
11Bayern~90K0.97×
12Baden-Württemberg~80K0.97×
13Sachsen-Anhalt~10K0.97×
14Thüringen~10K0.95×
15Sachsen~30K0.94×
16Bremen~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Terrier, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terrier audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals68.26×
02Dog daycarePets & Animals15.61×
03HaflingerFashion & Accessoires12.20×
04American Music AwardMusic & Radio11.36×
05Pet sittingPets & Animals8.47×
06Italo discoMusic & Radio7.95×
07Pet adoptionPets & Animals6.95×
08Dog groomingPets & Animals6.42×
09Cane CorsoFood & Beverages5.99×
10Google EarthInternet & Social Media5.28×
11Robert RedfordMovies & TV4.12×
12VIER PFOTENPets & Animals3.78×
13Maine CoonPets & Animals3.76×
14Doberman PinscherPets & Animals3.46×
15Veterinary medicineBusiness & Career3.09×
16Pet storePets & Animals2.87×
17French BulldogPets & Animals2.63×
18TagesschauMovies & TV2.51×
19Pet foodPets & Animals2.20×
20PetsPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.05×
ExtroversionTHRILL1.63×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terrier audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Career OrientationPOWER0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terrier have in Germany?

Terrier has an estimated audience of 596,660 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Terrier fans?

60.7% of Terrier fans are female, 39.3% are male, with an average age of 36.8 years.

03

Which brands do Terrier fans like most?

Terrier fans show strongest brand affinity for Shiba Inu (68.26×), Pet sitting (8.47×), and Tagesschau (2.51×) over the country average.

04

Where do Terrier fans live in Germany?

Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Terrier fans also like?

Beyond Terrier itself, the audience over-indexes on Pet sitting (8.47×), Tagesschau (2.51×), Pet adoption (6.95×), and Dog grooming (6.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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