Terrier Audience in Germany
Terrier has an estimated audience of 596,660 people in Germany. 60.7% are female, 39.3% are male, average age 36.8. Top brand affinities: Shiba Inu, Cat food, Pet store, Pets, Satire.
Top brand affinities include Shiba Inu, Cat food, Pet store, with strongest over-indexing on Shiba Inu (28.33× the country average). Demographically, the Terrier audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Topic
Demographics of Terrier fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.8 |
| Estimated audience size | 596,660 |
Audience persona
The typical Terrier fan in Germany is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shiba Inu | 28.33× | Pets & Animals |
| Cat food | 4.66× | Pets & Animals |
| Pet store | 4.25× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Satire | 4.88× | Literature |
| Pet food | 3.37× | Pets & Animals |
| Country rap | 6.28× | Music & Radio |
| Dog grooming | 6.34× | Pets & Animals |
| Eukanuba | 19.64× | Pets & Animals |
| Pet sitting | 3.89× | Pets & Animals |
| Saturn (store) | 3.2× | Shopping |
| Livemusic | 2.94× | Music & Radio |
| Chartreux | 16.13× | Pets & Animals |
| Focus | 3.06× | News |
| Italo disco | 7.37× | Music & Radio |
| Spiegel Online | 1.79× | News |
| Westdeutscher Rundfunk | 3.04× | Movies & TV |
| Tagesschau | 1.56× | Movies & TV |
| Maine Coon | 3.7× | Pets & Animals |
| Automobiles | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.08 |
| LGBTQ+ Identity | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Extroversion | THRILL | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Japan | 7.9% |
| United Kingdom | 6.4% |
See Terrier audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.