Terrier Audience in United States

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Terrier has an estimated audience of 4,868,150 people in United States. 64.4% are female, 35.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Kia Sportage, Google Maps, Capital One, Indeed.com.

The average Terrier fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Kia Sportage, Google Maps, with strongest over-indexing on Enterprise Rent-A-Car (7.92× the country average). Demographically, the Terrier audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Terrier fans

Demographic split for Terrier audience in United States
MetricValue
Female64.4%
Male35.6%
Average age37.9
Estimated audience size4,868,150

Audience persona

The typical Terrier fan in United States is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Terrier in United States
RegionReachAffinity
California831,2111.55×
Texas516,7981.23×
Florida359,1211.09×
New York261,2600.96×
Illinois154,5290.95×
North Carolina151,3831.03×
Georgia147,6360.98×
Pennsylvania135,9340.83×
Ohio135,5900.9×
Arizona124,4721.25×
Washington120,2211.23×
Virginia112,0810.95×
Michigan111,8110.88×
New Jersey100,2610.81×
Tennessee99,9621.02×
Massachusetts99,6761.04×
Colorado81,5051.06×
Indiana80,3090.9×
Missouri76,1900.97×
Maryland71,5920.86×
Oregon70,0541.26×
Alabama68,2921×
Louisiana67,7611.08×
South Carolina67,6220.92×
Minnesota63,1110.9×
Oklahoma61,7321.14×
Wisconsin61,6190.84×
Kentucky57,0180.93×
Nevada53,1731.13×
Connecticut47,2560.97×
Utah46,7951.07×
Arkansas41,5521.04×
Iowa37,5920.94×
Kansas37,4680.98×
Mississippi36,7450.92×
New Mexico30,9921.27×
Hawaii27,6981.32×
Idaho27,0291.11×
West Virginia21,7010.96×
Nebraska21,6600.89×
Maine17,0680.98×
New Hampshire16,9550.88×
Washington, District of Columbia14,6321×
Rhode Island13,3610.86×
Montana12,6030.93×
Alaska10,3270.99×
Delaware9,6480.72×
South Dakota8,9870.8×
North Dakota8,7500.87×
Vermont8,4680.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terrier audience
BrandAffinityCategory
Enterprise Rent-A-Car7.92×Cars & Mobility
Kia Sportage20.45×Cars & Mobility
Google Maps3.44×Internet & Social Media
Capital One3.5×Business & Career
Indeed.com3.46×Business & Career
Houston Astros6.89×Sports
Google News4.2×News
Chuck Norris4.38×Movies & TV
Pet store3.7×Pets & Animals
Do it yourself (DIY)2.26×Home & Garden
Alamo Rent a Car12.33×Cars & Mobility
Los Angeles Dodgers4.28×Sports
Dog agility7.35×Pets & Animals
Pet food2.63×Pets & Animals
Beetlejuice2.71×Movies & TV
Diane Keaton3.44×Movies & TV
Petco2.98×Shopping
Khan Academy4.56×Business & Career
Honda HR-V13.86×Cars & Mobility
Google Flights3.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terrier audience
TraitClusterScore
Pet OwnershipJOY1.94
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.39
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Terrier
CountryShare
United States33.8%
Japan7.9%
United Kingdom6.4%

See Terrier audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Terrier have in United States?

Terrier has an estimated audience of 4,868,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Terrier fans?

64.4% of Terrier fans are female, 35.6% are male, with an average age of 37.9 years.

Which brands do Terrier fans like most?

Terrier fans show strongest brand affinity for Enterprise Rent-A-Car (7.92×), Kia Sportage (20.45×), and Google Maps (3.44×) over the country average.

Where do Terrier fans live in United States?

Terrier fans in United States are most concentrated in California (reach 831,211), Texas (reach 516,798), and Florida (reach 359,121). These three regions account for the largest share of the active audience.

What other brands do Terrier fans also like?

Beyond Terrier itself, the audience over-indexes on Kia Sportage (20.45×), Google Maps (3.44×), Capital One (3.5×), and Indeed.com (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.