Rascasse Audience Intelligence

Jack Russell Terrier Audience in Germany

A data profile of the people who buy, follow and care about Jack Russell Terrier in Germany — modelled from more than twelve digital signal sources. Jack Russell Terrier has an estimated audience of 526,910 people in Germany.

#23among Dog breed in Germany#4545among Topic in Germany#194in Pets & Animals

The average Jack Russell Terrier fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Shiba Inu, Pet sitting, Pet adoption, with strongest over-indexing on Shiba Inu (72.06× the country average).

Demographically, the Jack Russell Terrier audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jack Russell Terrier fan in Germany is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Russell Terrier profile in Germany.

Audience size
527K
in Germany
Gender
72.1%♀
27.9% male
Age
41.0
average years
Country rank
#11258
Topic in Germany
Fig. 01

Search interest · 12-month trend

+132%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jack Russell Terrier fans

72.1% are female, 27.9% are male, average age 41.0.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Jack Russell Terrier audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age41.0
Estimated audience size526,910
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Jack Russell Terrier audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4926%
50+21%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Jack Russell Terrier audience comes from Germany.

Worldwide audience distribution share by country for Jack Russell Terrier
CountryShare
United States20.7%
Japan13.4%
Ukraine7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Russell Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jack Russell Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.29×
02Brandenburg~20K1.20×
03Mecklenburg-Vorpommern~10K1.18×
04Niedersachsen~60K1.16×
05Sachsen~30K1.13×
06Thüringen~20K1.13×
07Schleswig-Holstein~20K1.06×
08Nordrhein-Westfalen~100K0.99×
09Rheinland-Pfalz~20K0.93×
10Saarland~6K0.90×
11Bayern~80K0.89×
12Hamburg~10K0.87×
13Berlin~20K0.86×
14Hessen~30K0.85×
15Baden-Württemberg~60K0.82×
16Bremen~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Jack Russell Terrier, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Russell Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Russell Terrier audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals72.06×
02Cavalier King Charles SpanielPets & Animals29.92×
03Dog daycarePets & Animals22.09×
04Pet sittingPets & Animals11.98×
05Pet adoptionPets & Animals10.48×
06Dog groomingPets & Animals10.16×
07Tiere suchen ein ZuhausePets & Animals8.51×
08RaftingSports7.02×
09Dog agilityPets & Animals6.01×
10Dog trainingPets & Animals5.32×
11Robert RedfordMovies & TV4.96×
12Veterinary medicineBusiness & Career4.86×
13VIER PFOTENPets & Animals4.49×
14Cat foodPets & Animals4.17×
15Pet storePets & Animals3.67×
16FocusNews2.95×
17Pet foodPets & Animals2.82×
18TagesschauMovies & TV2.69×
19Netto Marken-DiscountShopping1.91×
20PetsPets & Animals1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Russell Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Russell Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.32×
MindfulnessBALANCE1.68×
Quality AwarenessPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Russell Terrier audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.83×
Social Media UsageJOY0.92×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jack Russell Terrier have in Germany?

Jack Russell Terrier has an estimated audience of 526,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jack Russell Terrier fans?

72.1% of Jack Russell Terrier fans are female, 27.9% are male, with an average age of 41.0 years.

03

Which brands do Jack Russell Terrier fans like most?

Jack Russell Terrier fans show strongest brand affinity for Shiba Inu (72.06×), Pet sitting (11.98×), and Pet adoption (10.48×) over the country average.

04

Where do Jack Russell Terrier fans live in Germany?

Jack Russell Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Russell Terrier fans also like?

Beyond Jack Russell Terrier itself, the audience over-indexes on Pet sitting (11.98×), Pet adoption (10.48×), Dog grooming (10.16×), and Tagesschau (2.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Jack Russell Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jack Russell Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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