Jack Russell Terrier Audience in Germany
Jack Russell Terrier has an estimated audience of 526,910 people in Germany. 72.1% are female, 27.9% are male, average age 41.0. Top brand affinities: Jotex, Cat food, Dog grooming, Pet store, Pet sitting.
Top brand affinities include Jotex, Cat food, Dog grooming, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Jack Russell Terrier audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Jack Russell Terrier fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 41.0 |
| Estimated audience size | 526,910 |
Audience persona
The typical Jack Russell Terrier fan in Germany is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Cat food | 6.75× | Pets & Animals |
| Dog grooming | 9.57× | Pets & Animals |
| Pet store | 5.19× | Pets & Animals |
| Pet sitting | 5.5× | Pets & Animals |
| Pet food | 4.1× | Pets & Animals |
| Western Union | 4.95× | Business & Career |
| Shiba Inu | 22.67× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Tiere suchen ein Zuhause | 8.99× | Pets & Animals |
| Fressnapf | 3.74× | Shopping |
| Focus | 3.67× | News |
| Veterinary medicine | 3.83× | Business & Career |
| Real property | 4.57× | Home & Garden |
| Spiegel Online | 1.93× | News |
| Anna-Maria Zimmermann | 5.89× | Music & Radio |
| Eukanuba | 15.74× | Pets & Animals |
| Do it yourself (DIY) | 1.82× | Home & Garden |
| Westdeutscher Rundfunk | 2.97× | Movies & TV |
| Automobiles | 1.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.65 |
| Healthy Lifestyle | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.51 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 13.4% |
| Ukraine | 7.5% |
See Jack Russell Terrier audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jack Russell Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.