Rascasse Audience Intelligence

Jack Russell Terrier Audience in United States

A data profile of the people who buy, follow and care about Jack Russell Terrier in United States — modelled from more than twelve digital signal sources. Jack Russell Terrier has an estimated audience of 1,825,053 people in United States.

#27among Dog breed in United States#6633among Topic in United States#272in Pets & Animals

The average Jack Russell Terrier fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Dog training, with strongest over-indexing on Dog agility (34.45× the country average).

Demographically, the Jack Russell Terrier audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack Russell Terrier fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Russell Terrier profile in United States.

Audience size
1.8M
in United States
Gender
70.1%♀
29.9% male
Age
39.6
average years
Country rank
#15296
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jack Russell Terrier fans

70.1% are female, 29.9% are male, average age 39.6.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Jack Russell Terrier audience in United States
MetricValue
Female70.1%
Male29.9%
Average age39.6
Estimated audience size1,825,053
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Jack Russell Terrier audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3916%
40-4921%
50+24%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Jack Russell Terrier audience comes from United States.

Worldwide audience distribution share by country for Jack Russell Terrier
CountryShare
United States20.7%
Japan13.4%
Ukraine7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Russell Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack Russell Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.39×
02Louisiana~30K1.38×
03Texas~200K1.29×
04Oklahoma~30K1.27×
05Mississippi~20K1.27×
06Hawaii~10K1.23×
07California~200K1.20×
08Alabama~30K1.17×
09Arizona~40K1.11×
10Tennessee~40K1.10×
11Missouri~30K1.09×
12Idaho~10K1.07×
13Alaska~4K1.06×
14New Mexico~10K1.05×
15Georgia~60K1.04×
16West Virginia~9K1.04×
17Kansas~10K1.03×
18Florida~100K1.02×
19North Carolina~60K1.01×
20Indiana~30K0.99×
21Nevada~20K0.99×
22Iowa~10K0.99×
23Montana~5K0.99×
24Kentucky~20K0.98×
25Oregon~20K0.98×
26Vermont~3K0.98×
27New Hampshire~7K0.97×
28Maine~6K0.97×
29Washington~30K0.95×
30Colorado~30K0.95×
31Utah~20K0.94×
32Illinois~60K0.92×
33South Carolina~30K0.92×
34South Dakota~4K0.92×
35Wisconsin~20K0.91×
36Connecticut~20K0.91×
37Nebraska~8K0.91×
38Michigan~40K0.90×
39North Dakota~3K0.90×
40Ohio~50K0.89×
41Virginia~40K0.89×
42Minnesota~20K0.87×
43Maryland~30K0.86×
44Rhode Island~5K0.86×
45Pennsylvania~50K0.85×
46Delaware~4K0.85×
47Massachusetts~30K0.84×
48New York~80K0.83×
49New Jersey~40K0.82×
50Washington, District of Columbia~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Jack Russell Terrier, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Russell Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Russell Terrier audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals34.45×
02King Arthur: Legend of the SwordMovies & TV20.00×
03Pet sittingPets & Animals8.45×
04Dog trainingPets & Animals6.33×
05CarcareCars & Mobility5.67×
06PetSmartShopping5.02×
07Animal testingPolitics & Society4.30×
08Pet storePets & Animals3.09×
09PoodlePets & Animals3.02×
10Yorkshire TerrierPets & Animals2.94×
11French BulldogPets & Animals2.92×
12Labrador RetrieverPets & Animals2.79×
13Dog harnessPets & Animals2.72×
14Veterinary medicineBusiness & Career2.71×
15BulldogPets & Animals2.64×
16PetcoShopping2.52×
17Dog walkingPets & Animals2.40×
18Pet foodPets & Animals2.37×
19Trader Joe'sShopping1.89×
20DogsPets & Animals1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Russell Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Russell Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.70×
PatriotismCONSERVATISM2.02×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Russell Terrier audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Urban LifestyleOPEN0.99×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jack Russell Terrier have in United States?

Jack Russell Terrier has an estimated audience of 1,825,053 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jack Russell Terrier fans?

70.1% of Jack Russell Terrier fans are female, 29.9% are male, with an average age of 39.6 years.

03

Which brands do Jack Russell Terrier fans like most?

Jack Russell Terrier fans show strongest brand affinity for Dog agility (34.45×), Pet sitting (8.45×), and Dog training (6.33×) over the country average.

04

Where do Jack Russell Terrier fans live in United States?

Jack Russell Terrier fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Russell Terrier fans also like?

Beyond Jack Russell Terrier itself, the audience over-indexes on Pet sitting (8.45×), Dog training (6.33×), Carcare (5.67×), and Pet store (3.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jack Russell Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Russell Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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