Jack Russell Terrier Audience in United States

Jack Russell Terrier logo

Jack Russell Terrier has an estimated audience of 1,825,053 people in United States. 70.1% are female, 29.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Mathcore, Google Home, Collectable, Bank account.

The average Jack Russell Terrier fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Mathcore, Google Home, with strongest over-indexing on Elsword (36.99× the country average). Demographically, the Jack Russell Terrier audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Jack Russell Terrier fans

Demographic split for Jack Russell Terrier audience in United States
MetricValue
Female70.1%
Male29.9%
Average age39.6
Estimated audience size1,825,053

Audience persona

The typical Jack Russell Terrier fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Jack Russell Terrier in United States
RegionReachAffinity
California259,2561.29×
Texas219,0611.4×
Florida133,6851.08×
New York89,7690.88×
Georgia64,2361.14×
Illinois58,8370.97×
North Carolina57,8201.05×
Pennsylvania52,8430.86×
Ohio48,8330.87×
Arizona44,3971.19×
Michigan42,5150.89×
Tennessee40,5411.11×
New Jersey39,4370.85×
Virginia39,3340.88×
Washington35,3820.97×
Louisiana34,4801.47×
Missouri34,4121.17×
Indiana32,2250.97×
Alabama31,3781.23×
Massachusetts30,9580.86×
Colorado27,4510.95×
Maryland27,0700.86×
Oklahoma26,1571.29×
South Carolina25,6060.93×
Wisconsin24,2640.88×
Kentucky22,3530.98×
Minnesota21,9110.84×
Arkansas21,1331.41×
Oregon19,7120.94×
Mississippi18,9561.26×
Nevada17,9211.02×
Connecticut15,8210.86×
Utah15,1770.93×
Iowa14,5300.97×
Kansas14,5111.01×
Hawaii10,1421.29×
New Mexico9,8841.08×
Idaho9,2091.01×
West Virginia8,5821.01×
Nebraska7,8810.86×
New Hampshire6,4390.9×
Maine5,9700.91×
Rhode Island4,7120.81×
Montana4,5200.89×
Washington, District of Columbia4,4830.82×
Alaska4,0011.02×
Delaware3,9720.79×
South Dakota3,4430.82×
North Dakota3,1730.85×
Vermont2,9220.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Russell Terrier audience
BrandAffinityCategory
Elsword36.99×Games
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Collectable2.25×Kids & Family
Bank account3.22×Business & Career
Staycation3.69×Home & Garden
The Historian16.48×Literature
Natural rubber2.16×Cars & Mobility
JDSU2.65×Business & Career
Eurail16.57×Cars & Mobility
Home staging3.44×Home & Garden
Parral, Chihuahua9.06×Travel & Leisure
Hibachi4.66×Food & Beverages
Nebraska1.58×Travel & Leisure
UK garage3.14×Music & Radio
Nebraska Cornhuskers football1.97×Sports
Vocal harmony2.28×Music & Radio
Goop2.48×Internet & Social Media
Governor of Michigan3.43×Politics & Society
Étouffée10.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Russell Terrier audience
TraitClusterScore
Pet OwnershipJOY2.75
Risk AppetiteTHRILL1.78
Luxury OrientationPREMIUM1.63
SustainabilityBALANCE1.61
PatriotismCONSERVATISM1.42
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Jack Russell Terrier
CountryShare
United States20.7%
Japan13.4%
Ukraine7.5%

See Jack Russell Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Jack Russell Terrier have in United States?

Jack Russell Terrier has an estimated audience of 1,825,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Jack Russell Terrier fans?

70.1% of Jack Russell Terrier fans are female, 29.9% are male, with an average age of 39.6 years.

Which brands do Jack Russell Terrier fans like most?

Jack Russell Terrier fans show strongest brand affinity for Elsword (36.99×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Jack Russell Terrier fans live in United States?

Jack Russell Terrier fans in United States are most concentrated in California (reach 259,256), Texas (reach 219,061), and Florida (reach 133,685). These three regions account for the largest share of the active audience.

What other brands do Jack Russell Terrier fans also like?

Beyond Jack Russell Terrier itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Collectable (2.25×), and Bank account (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Russell Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.