Herding dog Audience in Germany
Herding dog has an estimated audience of 429,922 people in Germany. 67.0% are female, 33.0% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog grooming, Pet store, Shiba Inu, Cat food, Pet food.
The average Herding dog fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog grooming, Pet store, Shiba Inu, with strongest over-indexing on Dog grooming (11.93× the country average). Demographically, the Herding dog audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Herding dog fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 35.1 |
| Estimated audience size | 429,922 |
Audience persona
The typical Herding dog fan in Germany is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog grooming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,910 | 0.96× |
| Bayern | 61,769 | 0.89× |
| Niedersachsen | 50,745 | 1.22× |
| Baden-Württemberg | 46,739 | 0.8× |
| Hessen | 27,499 | 0.84× |
| Sachsen | 22,629 | 1.07× |
| Rheinland-Pfalz | 18,834 | 0.87× |
| Brandenburg | 17,796 | 1.33× |
| Thüringen | 15,124 | 1.38× |
| Schleswig-Holstein | 14,805 | 0.96× |
| Berlin | 14,129 | 0.74× |
| Sachsen-Anhalt | 13,483 | 1.21× |
| Mecklenburg-Vorpommern | 10,973 | 1.34× |
| Hamburg | 8,589 | 0.88× |
| Saarland | 4,810 | 0.91× |
| Bremen | 2,206 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog grooming | 11.93× | Pets & Animals |
| Pet store | 5.97× | Pets & Animals |
| Shiba Inu | 30.2× | Pets & Animals |
| Cat food | 4.92× | Pets & Animals |
| Pet food | 4.2× | Pets & Animals |
| Western Union | 5.2× | Business & Career |
| Pet sitting | 4.72× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Veterinary medicine | 4.24× | Business & Career |
| Saturn (store) | 3.79× | Shopping |
| Italo disco | 8.86× | Music & Radio |
| Eukanuba | 19.64× | Pets & Animals |
| Do it yourself (DIY) | 2.2× | Home & Garden |
| Harry Potter | 1.73× | Movies & TV |
| Spiegel Online | 2× | News |
| Focus | 3.17× | News |
| Real property | 3.97× | Home & Garden |
| Chartreux | 15.99× | Pets & Animals |
| Westdeutscher Rundfunk | 3.06× | Movies & TV |
| Fressnapf | 2.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.99 |
| LGBTQ+ Identity | OPEN | 1.62 |
| DIY Mentality | THRILL | 1.57 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Japan | 5.1% |
| United Kingdom | 5.0% |
See Herding dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Herding dog have in Germany?
Herding dog has an estimated audience of 429,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herding dog fans?
67.0% of Herding dog fans are female, 33.0% are male, with an average age of 35.1 years.
Which brands do Herding dog fans like most?
Herding dog fans show strongest brand affinity for Dog grooming (11.93×), Pet store (5.97×), and Shiba Inu (30.2×) over the country average.
Where do Herding dog fans live in Germany?
Herding dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,910), Bayern (reach 61,769), and Niedersachsen (reach 50,745). These three regions account for the largest share of the active audience.
What other brands do Herding dog fans also like?
Beyond Herding dog itself, the audience over-indexes on Pet store (5.97×), Shiba Inu (30.2×), Cat food (4.92×), and Pet food (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herding dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.