Rascasse Audience Intelligence

Herding dog Audience in Germany

A data profile of the people who buy, follow and care about Herding dog in Germany — modelled from more than twelve digital signal sources. Herding dog has an estimated audience of 429,922 people in Germany.

#5076among Topic in Germany#223in Pets & Animals

The average Herding dog fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Shiba Inu, Pet sitting, Dog grooming, with strongest over-indexing on Shiba Inu (80.64× the country average).

Demographically, the Herding dog audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Herding dog fan in Germany is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herding dog profile in Germany.

Audience size
430K
in Germany
Gender
67.0%♀
33.0% male
Age
35.1
average years
Country rank
#13254
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herding dog fans

67.0% are female, 33.0% are male, average age 35.1.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Herding dog audience in Germany
MetricValue
Female67.0%
Male33.0%
Average age35.1
Estimated audience size429,922
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Herding dog audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3917%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Herding dog audience comes from Germany.

Worldwide audience distribution share by country for Herding dog
CountryShare
United States40.3%
Japan5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herding dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Herding dog fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.36×
02Mecklenburg-Vorpommern~10K1.34×
03Brandenburg~20K1.30×
04Sachsen-Anhalt~10K1.21×
05Niedersachsen~50K1.19×
06Sachsen~20K1.06×
07Saarland~5K0.98×
08Schleswig-Holstein~10K0.97×
09Nordrhein-Westfalen~90K0.93×
10Rheinland-Pfalz~20K0.89×
11Hamburg~9K0.89×
12Bayern~60K0.87×
13Hessen~30K0.84×
14Bremen~3K0.83×
15Baden-Württemberg~50K0.79×
16Berlin~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Herding dog, Germany
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herding dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herding dog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals80.64×
02Cavalier King Charles SpanielPets & Animals20.75×
03Dog daycarePets & Animals17.43×
04Dog groomingPets & Animals11.25×
05Pet sittingPets & Animals10.39×
06Pet adoptionPets & Animals6.98×
07Cats (musical)Music & Radio6.48×
08Cane CorsoFood & Beverages6.29×
09Google EarthInternet & Social Media5.25×
10Dog agilityPets & Animals4.99×
11Veterinary medicineBusiness & Career4.79×
12Maine CoonPets & Animals4.54×
13Pet storePets & Animals3.75×
14Doberman PinscherPets & Animals3.63×
15Animal rightsPolitics & Society3.00×
16FocusNews2.72×
17Pet foodPets & Animals2.56×
18TagesschauMovies & TV2.55×
19Netto Marken-DiscountShopping1.74×
20PetsPets & Animals1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herding dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herding dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.40×
Community OrientationOPEN1.71×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herding dog audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Price SensitivityPREMIUM0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herding dog have in Germany?

Herding dog has an estimated audience of 429,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Herding dog fans?

67.0% of Herding dog fans are female, 33.0% are male, with an average age of 35.1 years.

03

Which brands do Herding dog fans like most?

Herding dog fans show strongest brand affinity for Shiba Inu (80.64×), Pet sitting (10.39×), and Dog grooming (11.25×) over the country average.

04

Where do Herding dog fans live in Germany?

Herding dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Herding dog fans also like?

Beyond Herding dog itself, the audience over-indexes on Pet sitting (10.39×), Dog grooming (11.25×), Tagesschau (2.55×), and Veterinary medicine (4.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Herding dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Herding dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →