Rascasse Audience Intelligence

Herding dog Audience in United States

A data profile of the people who buy, follow and care about Herding dog in United States — modelled from more than twelve digital signal sources. Herding dog has an estimated audience of 4,654,385 people in United States.

#3946among Topic in United States#165in Pets & Animals

The average Herding dog fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Pet store, with strongest over-indexing on Dog agility (19.12× the country average).

Demographically, the Herding dog audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herding dog fan in United States is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herding dog profile in United States.

Audience size
4.7M
in United States
Gender
62.7%♀
37.3% male
Age
35.7
average years
Country rank
#7098
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herding dog fans

62.7% are female, 37.3% are male, average age 35.7.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Herding dog audience in United States
MetricValue
Female62.7%
Male37.3%
Average age35.7
Estimated audience size4,654,385
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Herding dog audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Herding dog audience comes from United States.

Worldwide audience distribution share by country for Herding dog
CountryShare
United States40.3%
Japan5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herding dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Herding dog fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.26×
02Montana~20K1.20×
03Idaho~30K1.19×
04Washington~100K1.18×
05West Virginia~30K1.18×
06Maine~20K1.17×
07Oklahoma~60K1.15×
08Alaska~10K1.15×
09Wisconsin~80K1.12×
10Nebraska~30K1.12×
11Colorado~80K1.11×
12Iowa~40K1.10×
13Vermont~9K1.10×
14Tennessee~100K1.09×
15Indiana~90K1.08×
16Missouri~80K1.08×
17Minnesota~70K1.08×
18New Hampshire~20K1.08×
19Michigan~100K1.07×
20North Dakota~10K1.07×
21Kentucky~60K1.06×
22Arkansas~40K1.06×
23Ohio~100K1.04×
24Kansas~40K1.04×
25Utah~40K1.01×
26Arizona~100K1.00×
27South Dakota~10K1.00×
28North Carolina~100K0.99×
29Alabama~60K0.99×
30New Mexico~20K0.99×
31South Carolina~70K0.96×
32California~500K0.95×
33Pennsylvania~100K0.94×
34Mississippi~40K0.94×
35Texas~400K0.92×
36Nevada~40K0.92×
37Georgia~100K0.89×
38Virginia~100K0.88×
39Connecticut~40K0.88×
40Delaware~10K0.88×
41Illinois~100K0.87×
42Louisiana~50K0.87×
43Hawaii~20K0.87×
44Rhode Island~10K0.86×
45Massachusetts~80K0.82×
46Florida~200K0.78×
47Maryland~60K0.74×
48Washington, District of Columbia~10K0.74×
49New Jersey~80K0.66×
50New York~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Herding dog, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herding dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herding dog audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals19.12×
02Stitch!Movies & TV5.30×
03Pet sittingPets & Animals4.30×
04Dog trainingPets & Animals4.04×
05PoodlePets & Animals2.63×
06Pet storePets & Animals2.60×
07Chuck NorrisMovies & TV2.52×
08Veterinary medicineBusiness & Career2.43×
09Yorkshire TerrierPets & Animals2.40×
10French BulldogPets & Animals2.36×
11Labrador RetrieverPets & Animals2.30×
12High schoolBusiness & Career2.27×
13Scooby-DooMovies & TV2.25×
14PetcoShopping2.20×
15Dog harnessPets & Animals2.18×
16Real propertyHome & Garden2.04×
17Dog walkingPets & Animals1.98×
18Pet foodPets & Animals1.81×
19Nonprofit organizationPolitics & Society1.56×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herding dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herding dog audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.71×
Pet OwnershipJOY1.73×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herding dog audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Price SensitivityPREMIUM0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herding dog have in United States?

Herding dog has an estimated audience of 4,654,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Herding dog fans?

62.7% of Herding dog fans are female, 37.3% are male, with an average age of 35.7 years.

03

Which brands do Herding dog fans like most?

Herding dog fans show strongest brand affinity for Dog agility (19.12×), Pet sitting (4.3×), and Pet store (2.6×) over the country average.

04

Where do Herding dog fans live in United States?

Herding dog fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Herding dog fans also like?

Beyond Herding dog itself, the audience over-indexes on Pet sitting (4.3×), Pet store (2.6×), Veterinary medicine (2.43×), and Stitch! (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Herding dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herding dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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