Herding dog Audience in United States

Herding dog logo

Herding dog has an estimated audience of 4,654,385 people in United States. 62.7% are female, 37.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Dog agility, Kia Sportage, Indeed.com, Google Maps, Stitch!.

The average Herding dog fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog agility, Kia Sportage, Indeed.com, with strongest over-indexing on Dog agility (14.12× the country average). Demographically, the Herding dog audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Herding dog fans

Demographic split for Herding dog audience in United States
MetricValue
Female62.7%
Male37.3%
Average age35.7
Estimated audience size4,654,385

Audience persona

The typical Herding dog fan in United States is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Top regions in United States

Top regions ranked by reach for Herding dog in United States
RegionReachAffinity
California522,0961.02×
Texas378,0370.94×
Florida254,5670.81×
New York174,0040.67×
Ohio155,9911.09×
Pennsylvania152,8740.98×
Illinois143,3870.92×
North Carolina141,4691.01×
Michigan133,6851.1×
Georgia131,2380.92×
Washington118,2801.27×
Tennessee103,0371.1×
Virginia98,3430.87×
Arizona97,9171.03×
Indiana93,2211.1×
Colorado84,5751.15×
Missouri83,2101.11×
New Jersey78,1190.66×
Wisconsin77,0751.1×
Minnesota75,1231.13×
Massachusetts74,3530.81×
South Carolina69,5360.99×
Oregon69,2401.3×
Alabama63,0140.97×
Oklahoma61,7001.19×
Kentucky61,6731.06×
Maryland57,7680.72×
Louisiana52,2560.87×
Iowa43,1901.13×
Nevada42,1990.94×
Utah42,1331.01×
Connecticut41,1610.88×
Arkansas40,7421.06×
Kansas40,2321.1×
Mississippi33,3930.87×
Idaho29,0221.24×
West Virginia26,4651.22×
Nebraska26,2461.12×
New Mexico23,0120.99×
Maine20,1671.21×
New Hampshire19,9891.09×
Montana16,3081.26×
Hawaii15,8880.79×
Alaska11,3711.14×
Rhode Island11,2590.76×
Delaware10,0830.79×
South Dakota9,6260.89×
Vermont9,3481.14×
North Dakota8,9120.93×
Washington, District of Columbia8,3200.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herding dog audience
BrandAffinityCategory
Dog agility14.12×Pets & Animals
Kia Sportage22.06×Cars & Mobility
Indeed.com3.75×Business & Career
Google Maps3.26×Internet & Social Media
Stitch!7.09×Movies & TV
Chuck Norris4.04×Movies & TV
Pet store3.46×Pets & Animals
Capital One2.47×Business & Career
Houston Astros5.13×Sports
Google News3.49×News
Petco3.22×Shopping
Honda HR-V14.71×Cars & Mobility
Google Flights2.96×Travel & Leisure
Enterprise Rent-A-Car3.16×Cars & Mobility
Scooby-Doo2.66×Movies & TV
Pre-school playgroup16.44×Kids & Family
Pet food2.27×Pets & Animals
Made in USA2.76×Business & Career
MSN1.77×News
Hobby Lobby1.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herding dog audience
TraitClusterScore
PatriotismCONSERVATISM2.47
Pet OwnershipJOY1.84
SustainabilityBALANCE1.39
Sports ActivityPOWER1.33
IndividualismJOY1.24
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Herding dog
CountryShare
United States40.3%
Japan5.1%
United Kingdom5.0%

See Herding dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Herding dog have in United States?

Herding dog has an estimated audience of 4,654,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Herding dog fans?

62.7% of Herding dog fans are female, 37.3% are male, with an average age of 35.7 years.

Which brands do Herding dog fans like most?

Herding dog fans show strongest brand affinity for Dog agility (14.12×), Kia Sportage (22.06×), and Indeed.com (3.75×) over the country average.

Where do Herding dog fans live in United States?

Herding dog fans in United States are most concentrated in California (reach 522,096), Texas (reach 378,037), and Florida (reach 254,567). These three regions account for the largest share of the active audience.

What other brands do Herding dog fans also like?

Beyond Herding dog itself, the audience over-indexes on Kia Sportage (22.06×), Indeed.com (3.75×), Google Maps (3.26×), and Stitch! (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herding dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.