Rascasse Audience Intelligence

Shiba Inu Audience in United States

A data profile of the people who buy, follow and care about Shiba Inu in United States — modelled from more than twelve digital signal sources. Shiba Inu has an estimated audience of 1,513,027 people in United States.

#28among Dog breed in United States#7248among Topic in United States#302in Pets & Animals

The average Shiba Inu fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Demographically, the Shiba Inu audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shiba Inu profile in United States.

Audience size
1.5M
in United States
Gender
57.9%♀
42.1% male
Age
33.9
average years
Country rank
#17642
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shiba Inu fans

57.9% are female, 42.1% are male, average age 33.9.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Shiba Inu audience in United States
MetricValue
Female57.9%
Male42.1%
Average age33.9
Estimated audience size1,513,027
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Shiba Inu audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Shiba Inu audience comes from United States.

Worldwide audience distribution share by country for Shiba Inu
CountryShare
Japan27.8%
United States14.1%
Taiwan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shiba Inu audience in United States is strongest.

Fig. 05

Top regions by affinity

Shiba Inu fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.25×
02Hawaii~8K1.23×
03Alaska~4K1.20×
04Washington~40K1.19×
05Utah~20K1.15×
06Idaho~9K1.15×
07Colorado~30K1.14×
08Nebraska~9K1.14×
09Missouri~30K1.12×
10Oregon~20K1.12×
11California~200K1.10×
12Arizona~30K1.10×
13Florida~100K1.08×
14North Dakota~3K1.08×
15Iowa~10K1.07×
16Pennsylvania~50K1.06×
17Connecticut~20K1.06×
18New Hampshire~6K1.06×
19South Dakota~4K1.06×
20Kansas~10K1.05×
21Minnesota~20K1.04×
22New York~90K1.03×
23Wisconsin~20K1.03×
24Oklahoma~20K1.02×
25Illinois~50K1.01×
26Indiana~30K1.00×
27Virginia~40K0.99×
28Massachusetts~30K0.99×
29Texas~100K0.98×
30Ohio~50K0.98×
31Michigan~40K0.97×
32New Jersey~40K0.96×
33Montana~4K0.95×
34Arkansas~10K0.94×
35North Carolina~40K0.93×
36Maine~5K0.93×
37Maryland~20K0.92×
38Kentucky~20K0.92×
39Rhode Island~4K0.92×
40West Virginia~6K0.91×
41Tennessee~30K0.90×
42Georgia~40K0.89×
43New Mexico~7K0.87×
44Vermont~2K0.87×
45Washington, District of Columbia~4K0.84×
46South Carolina~20K0.82×
47Delaware~3K0.81×
48Alabama~20K0.80×
49Louisiana~20K0.77×
50Mississippi~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Shiba Inu, United States
0.69×1.00×1.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shiba Inu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shiba Inu audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.55×
ExtroversionTHRILL0.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shiba Inu audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.22×
SpiritualityBALANCE0.25×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shiba Inu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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