Rascasse Audience Intelligence

American Bulldog Audience in Germany

A data profile of the people who buy, follow and care about American Bulldog in Germany — modelled from more than twelve digital signal sources. American Bulldog has an estimated audience of 521,650 people in Germany.

#25among Dog breed in Germany#4572among Topic in Germany#198in Pets & Animals

The average American Bulldog fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shiba Inu, Pet sitting, Pet adoption, with strongest over-indexing on Shiba Inu (67.88× the country average).

Demographically, the American Bulldog audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Bulldog fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Bulldog profile in Germany.

Audience size
522K
in Germany
Gender
64.9%♀
35.1% male
Age
38.0
average years
Country rank
#11352
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Bulldog fans

64.9% are female, 35.1% are male, average age 38.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for American Bulldog audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age38.0
Estimated audience size521,650
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the American Bulldog audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4923%
50+15%
Fig. 04

Worldwide distribution

5.5%

of the worldwide American Bulldog audience comes from Germany.

Worldwide audience distribution share by country for American Bulldog
CountryShare
United States35.0%
Japan7.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Bulldog audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Bulldog fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.30×
02Brandenburg~20K1.29×
03Sachsen-Anhalt~20K1.29×
04Saarland~8K1.20×
05Niedersachsen~50K1.06×
06Rheinland-Pfalz~30K1.06×
07Schleswig-Holstein~20K1.02×
08Hamburg~10K1.02×
09Thüringen~10K1.01×
10Sachsen~20K0.91×
11Nordrhein-Westfalen~100K0.87×
12Hessen~30K0.84×
13Bremen~4K0.82×
14Bayern~70K0.80×
15Baden-Württemberg~60K0.78×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — American Bulldog, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Bulldog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Bulldog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals67.88×
02Cavalier King Charles SpanielPets & Animals24.04×
03Dog daycarePets & Animals16.43×
04LacrosseSports14.55×
05Pet sittingPets & Animals11.65×
06Pet adoptionPets & Animals8.34×
07Dog groomingPets & Animals6.40×
08Travel BloggerTravel & Leisure6.11×
09Cats (musical)Music & Radio6.09×
10Dua LipaMusic & Radio5.73×
11Sunday BrunchKids & Family5.65×
12Dog trainingPets & Animals5.08×
13Dog agilityPets & Animals4.87×
14Cat foodPets & Animals3.60×
15CarcareCars & Mobility3.56×
16Veterinary medicineBusiness & Career3.38×
17Ski resortTravel & Leisure3.15×
18LivemusicMusic & Radio3.12×
19TagesschauMovies & TV2.38×
20PetsPets & Animals1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Bulldog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Bulldog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.98×
MindfulnessBALANCE2.01×
Community OrientationOPEN1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Bulldog audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Social Media UsageJOY0.83×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Bulldog have in Germany?

American Bulldog has an estimated audience of 521,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Bulldog fans?

64.9% of American Bulldog fans are female, 35.1% are male, with an average age of 38.0 years.

03

Which brands do American Bulldog fans like most?

American Bulldog fans show strongest brand affinity for Shiba Inu (67.88×), Pet sitting (11.65×), and Pet adoption (8.34×) over the country average.

04

Where do American Bulldog fans live in Germany?

American Bulldog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Bulldog fans also like?

Beyond American Bulldog itself, the audience over-indexes on Pet sitting (11.65×), Pet adoption (8.34×), Tagesschau (2.38×), and Dog grooming (6.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See American Bulldog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Bulldog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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