Gun dog Audience in Germany
Gun dog has an estimated audience of 792,871 people in Germany. 60.9% are female, 39.1% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Stucco, Rossmann, Goes, Collectable, Boogie-woogie (dance).
The average Gun dog fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Stucco, Rossmann, Goes, with strongest over-indexing on Stucco (6.26× the country average). Demographically, the Gun dog audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Gun dog fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.5 |
| Estimated audience size | 792,871 |
Audience persona
The typical Gun dog fan in Germany is more female, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Stucco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,641 | 0.92× |
| Bayern | 128,759 | 1.01× |
| Niedersachsen | 68,790 | 0.89× |
| Baden-Württemberg | 67,853 | 0.63× |
| Rheinland-Pfalz | 65,870 | 1.66× |
| Hessen | 51,561 | 0.85× |
| Berlin | 39,513 | 1.11× |
| Schleswig-Holstein | 28,511 | 1× |
| Sachsen | 20,338 | 0.52× |
| Sachsen-Anhalt | 17,027 | 0.83× |
| Thüringen | 16,008 | 0.79× |
| Brandenburg | 15,782 | 0.64× |
| Hamburg | 15,568 | 0.87× |
| Mecklenburg-Vorpommern | 13,674 | 0.9× |
| Saarland | 13,593 | 1.4× |
| Bremen | 13,339 | 1.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stucco | 6.26× | Home & Garden |
| Rossmann | 1.7× | Shopping |
| Goes | 1.78× | Travel & Leisure |
| Collectable | 2.51× | Kids & Family |
| Boogie-woogie (dance) | 6.88× | Music & Radio |
| Product design | 1.54× | Business & Career |
| Samanyolu Haber | 4.09× | Movies & TV |
| Cachorro | 2.72× | Pets & Animals |
| Bank account | 1.95× | Business & Career |
| Nurse education | 1.64× | Kids & Family |
| Icon (magazine) | 1.62× | Arts & Culture |
| Corona (band) | 1.52× | Music & Radio |
| Ireen Sheer | 1.64× | Music & Radio |
| Picnic | 2.03× | Kids & Family |
| Sixx | 1.72× | Movies & TV |
| Information sensitivity | 2.5× | Technology & Electronics |
| JDSU | 1.54× | Business & Career |
| Ipekyol | 1.88× | Shopping |
| Faun (band) | 2.07× | Music & Radio |
| Roger Federer | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.62 |
| Sustainability | BALANCE | 1.75 |
| DIY Mentality | THRILL | 1.74 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| Japan | 8.3% |
| United Kingdom | 6.8% |
See Gun dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gun dog have in Germany?
Gun dog has an estimated audience of 792,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gun dog fans?
60.9% of Gun dog fans are female, 39.1% are male, with an average age of 33.5 years.
Which brands do Gun dog fans like most?
Gun dog fans show strongest brand affinity for Stucco (6.26×), Rossmann (1.7×), and Goes (1.78×) over the country average.
Where do Gun dog fans live in Germany?
Gun dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,641), Bayern (reach 128,759), and Niedersachsen (reach 68,790). These three regions account for the largest share of the active audience.
What other brands do Gun dog fans also like?
Beyond Gun dog itself, the audience over-indexes on Rossmann (1.7×), Goes (1.78×), Collectable (2.51×), and Boogie-woogie (dance) (6.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gun dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.