Schnauzer Audience in Germany
Schnauzer has an estimated audience of 256,274 people in Germany. 70.7% are female, 29.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cat food, Fressnapf, Shiba Inu, Pet sitting, Dog grooming.
The average Schnauzer fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cat food, Fressnapf, Shiba Inu, with strongest over-indexing on Cat food (6.51× the country average). Demographically, the Schnauzer audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Schnauzer fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 39.7 |
| Estimated audience size | 256,274 |
Audience persona
The typical Schnauzer fan in Germany is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,623 | 1.37× |
| Bayern | 56,097 | 1.36× |
| Baden-Württemberg | 38,327 | 1.1× |
| Niedersachsen | 26,205 | 1.05× |
| Hessen | 22,159 | 1.13× |
| Berlin | 13,877 | 1.21× |
| Rheinland-Pfalz | 13,079 | 1.02× |
| Sachsen | 12,156 | 0.97× |
| Schleswig-Holstein | 8,346 | 0.91× |
| Hamburg | 6,772 | 1.17× |
| Brandenburg | 6,078 | 0.76× |
| Thüringen | 5,174 | 0.79× |
| Sachsen-Anhalt | 4,785 | 0.72× |
| Mecklenburg-Vorpommern | 3,970 | 0.81× |
| Saarland | 2,712 | 0.86× |
| Bremen | 1,676 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat food | 6.51× | Pets & Animals |
| Fressnapf | 6.18× | Shopping |
| Shiba Inu | 32.31× | Pets & Animals |
| Pet sitting | 5.29× | Pets & Animals |
| Dog grooming | 7.37× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Livemusic | 3.56× | Music & Radio |
| Focus | 3.88× | News |
| Pet food | 3.24× | Pets & Animals |
| Western Union | 4.29× | Business & Career |
| Pet store | 3.33× | Pets & Animals |
| Saturn (store) | 3.16× | Shopping |
| Eukanuba | 17.91× | Pets & Animals |
| Tour de France | 5.18× | Sports |
| Ryanair | 2.31× | Travel & Leisure |
| Real property | 4.09× | Home & Garden |
| Anna-Maria Zimmermann | 6.32× | Music & Radio |
| Chartreux | 15.77× | Pets & Animals |
| Arnold Schwarzenegger | 5.14× | Movies & TV |
| Automobiles | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.04 |
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.63 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Japan | 18.0% |
| Ukraine | 10.9% |
See Schnauzer audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Schnauzer have in Germany?
Schnauzer has an estimated audience of 256,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schnauzer fans?
70.7% of Schnauzer fans are female, 29.3% are male, with an average age of 39.7 years.
Which brands do Schnauzer fans like most?
Schnauzer fans show strongest brand affinity for Cat food (6.51×), Fressnapf (6.18×), and Shiba Inu (32.31×) over the country average.
Where do Schnauzer fans live in Germany?
Schnauzer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,623), Bayern (reach 56,097), and Baden-Württemberg (reach 38,327). These three regions account for the largest share of the active audience.
What other brands do Schnauzer fans also like?
Beyond Schnauzer itself, the audience over-indexes on Fressnapf (6.18×), Shiba Inu (32.31×), Pet sitting (5.29×), and Dog grooming (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.