Schnauzer Audience in United States

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Schnauzer has an estimated audience of 1,537,775 people in United States. 74.2% are female, 25.8% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Product design, Collectable, JDSU, Historic site.

The average Schnauzer fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Product design, Collectable, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Schnauzer audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Schnauzer fans

Demographic split for Schnauzer audience in United States
MetricValue
Female74.2%
Male25.8%
Average age39.9
Estimated audience size1,537,775

Audience persona

The typical Schnauzer fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Schnauzer in United States
RegionReachAffinity
Texas259,6701.96×
California217,3171.29×
Florida152,4171.46×
New York73,0910.85×
Georgia61,2731.29×
North Carolina52,7781.14×
Illinois46,8070.91×
Arizona45,5671.45×
Ohio37,6970.8×
Tennessee37,3391.21×
Pennsylvania36,4200.7×
Virginia34,3670.92×
New Jersey31,2290.8×
Michigan30,1940.75×
Washington29,0450.94×
Louisiana28,2371.42×
Alabama27,2181.27×
Oklahoma27,1841.59×
Indiana26,9470.96×
Colorado24,8911.03×
Missouri24,2920.98×
Massachusetts22,6640.75×
South Carolina22,2870.96×
Maryland20,9500.79×
Kentucky19,5221.01×
Utah18,4521.34×
Nevada17,5621.18×
Mississippi17,4771.38×
Arkansas17,0281.34×
Minnesota16,6170.75×
Wisconsin15,9690.69×
Oregon14,8870.84×
Connecticut12,9350.84×
Kansas12,8971.06×
Iowa11,0190.87×
New Mexico10,4591.36×
Idaho8,4671.1×
West Virginia7,1981.01×
Nebraska6,9850.91×
Hawaii4,4680.68×
New Hampshire4,1740.69×
Washington, District of Columbia4,0860.88×
Montana3,9140.92×
Maine3,5770.65×
Rhode Island3,4560.71×
Alaska2,8950.88×
Delaware2,7580.65×
South Dakota2,6510.75×
North Dakota2,3350.74×
Wyoming2,1460.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schnauzer audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design2.17×Business & Career
Collectable1.53×Kids & Family
JDSU2.06×Business & Career
Historic site2.81×Arts & Culture
Halsey, Oregon5.19×Travel & Leisure
Staycation1.97×Home & Garden
Home staging3.12×Home & Garden
Nebraska Cornhuskers football2.05×Sports
UK garage3×Music & Radio
Stamp collecting2.57×Home & Garden
edureka19.12×Business & Career
Jesse Plemons1.65×Movies & TV
Nebraska Cornhuskers3.81×Sports
Certified diabetes educator5.13×Business & Career
Corona (band)2.09×Music & Radio
Cachorro1.96×Pets & Animals
Jaws1.91×Movies & TV
WKRN-TV2.26×Movies & TV
Google Home2.21×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schnauzer audience
TraitClusterScore
Pet OwnershipJOY2.07
LGBTQ+ IdentityOPEN1.3
Community OrientationOPEN1.19
PatriotismCONSERVATISM1.18
CreativityOPEN1.14
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Schnauzer
CountryShare
United States24.2%
Japan18.0%
Ukraine10.9%

See Schnauzer audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Schnauzer have in United States?

Schnauzer has an estimated audience of 1,537,775 people in United States, concentrated in Texas and California.

What is the gender split and age of Schnauzer fans?

74.2% of Schnauzer fans are female, 25.8% are male, with an average age of 39.9 years.

Which brands do Schnauzer fans like most?

Schnauzer fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (2.17×), and Collectable (1.53×) over the country average.

Where do Schnauzer fans live in United States?

Schnauzer fans in United States are most concentrated in Texas (reach 259,670), California (reach 217,317), and Florida (reach 152,417). These three regions account for the largest share of the active audience.

What other brands do Schnauzer fans also like?

Beyond Schnauzer itself, the audience over-indexes on Product design (2.17×), Collectable (1.53×), JDSU (2.06×), and Historic site (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.