Rascasse Audience Intelligence

Schnauzer Audience in United States

A data profile of the people who buy, follow and care about Schnauzer in United States — modelled from more than twelve digital signal sources. Schnauzer has an estimated audience of 1,537,775 people in United States.

#7188among Topic in United States#298in Pets & Animals

The average Schnauzer fan in United States is 39.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dogo Argentino, Dog agility, Pet sitting, with strongest over-indexing on Dogo Argentino (45.78× the country average).

Demographically, the Schnauzer audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schnauzer fan in United States is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dogo Argentino.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schnauzer profile in United States.

Audience size
1.5M
in United States
Gender
74.2%♀
25.8% male
Age
39.9
average years
Country rank
#17423
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schnauzer fans

74.2% are female, 25.8% are male, average age 39.9.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Schnauzer audience in United States
MetricValue
Female74.2%
Male25.8%
Average age39.9
Estimated audience size1,537,775
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Schnauzer audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4920%
50+25%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Schnauzer audience comes from United States.

Worldwide audience distribution share by country for Schnauzer
CountryShare
United States24.1%
Japan18.0%
Ukraine10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schnauzer audience in United States is strongest.

Fig. 05

Top regions by affinity

Schnauzer fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.85×
02Oklahoma~30K1.60×
03Louisiana~30K1.39×
04Mississippi~20K1.38×
05Florida~100K1.37×
06Arkansas~20K1.37×
07Arizona~40K1.36×
08Utah~20K1.36×
09New Mexico~10K1.35×
10Alabama~30K1.30×
11Georgia~60K1.24×
12California~200K1.20×
13Tennessee~40K1.17×
14Nevada~20K1.17×
15Idaho~9K1.12×
16North Carolina~50K1.08×
17Kansas~10K1.07×
18Kentucky~20K1.05×
19West Virginia~7K1.05×
20Colorado~20K1.02×
21Wyoming~2K1.02×
22Missouri~20K0.97×
23South Carolina~20K0.97×
24Montana~4K0.96×
25Alaska~3K0.96×
26Indiana~30K0.94×
27Nebraska~7K0.94×
28Virginia~30K0.92×
29Washington~30K0.92×
30Iowa~10K0.90×
31Illinois~50K0.89×
32Washington, District of Columbia~4K0.87×
33North Dakota~3K0.85×
34Oregon~10K0.83×
35South Dakota~3K0.83×
36Connecticut~10K0.82×
37New York~70K0.80×
38Ohio~40K0.79×
39New Jersey~30K0.79×
40Maryland~20K0.78×
41Michigan~30K0.76×
42Minnesota~20K0.75×
43Rhode Island~4K0.75×
44Massachusetts~20K0.73×
45New Hampshire~4K0.73×
46Delaware~3K0.73×
47Hawaii~5K0.72×
48Pennsylvania~40K0.71×
49Maine~4K0.71×
50Wisconsin~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Schnauzer, United States
0.70×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schnauzer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schnauzer audience
#·InterestCategoryAffinity×
01Dogo ArgentinoPets & Animals45.78×
02Dog agilityPets & Animals15.68×
03Adam DeVineMovies & TV11.54×
04Ariel WinterMovies & TV10.93×
05Joe ManganielloMovies & TV7.84×
06Michelle RodriguezMovies & TV7.65×
07Pet sittingPets & Animals5.26×
08Animal testingPolitics & Society4.05×
09Drudge ReportSports3.13×
10PetcoShopping2.99×
11PoodlePets & Animals2.71×
12Yorkshire TerrierPets & Animals2.67×
13French BulldogPets & Animals2.66×
14Chihuahua (dog)Pets & Animals2.52×
15Labrador RetrieverPets & Animals2.49×
16Veterinary medicineBusiness & Career2.44×
17BulldogPets & Animals2.42×
18Real propertyHome & Garden2.41×
19DogsPets & Animals1.63×
20Dollar GeneralShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schnauzer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schnauzer audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.10×
PatriotismCONSERVATISM1.82×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schnauzer audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Sports ActivityPOWER0.98×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schnauzer have in United States?

Schnauzer has an estimated audience of 1,537,775 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Schnauzer fans?

74.2% of Schnauzer fans are female, 25.8% are male, with an average age of 39.9 years.

03

Which brands do Schnauzer fans like most?

Schnauzer fans show strongest brand affinity for Dogo Argentino (45.78×), Dog agility (15.68×), and Pet sitting (5.26×) over the country average.

04

Where do Schnauzer fans live in United States?

Schnauzer fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Schnauzer fans also like?

Beyond Schnauzer itself, the audience over-indexes on Dog agility (15.68×), Pet sitting (5.26×), Ariel Winter (10.93×), and Petco (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Schnauzer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →