Rascasse Audience Intelligence

Hunting dog Audience in Germany

A data profile of the people who buy, follow and care about Hunting dog in Germany — modelled from more than twelve digital signal sources. Hunting dog has an estimated audience of 1,540,875 people in Germany.

#2367among Topic in Germany#113in Pets & Animals

The average Hunting dog fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shiba Inu, Pet sitting, Elizabeth Banks, with strongest over-indexing on Shiba Inu (39.43× the country average).

Demographically, the Hunting dog audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hunting dog fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hunting dog profile in Germany.

Audience size
1.5M
in Germany
Gender
35.5%♀
64.5% male
Age
35.1
average years
Country rank
#4350
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hunting dog fans

35.5% are female, 64.5% are male, average age 35.1.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Hunting dog audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age35.1
Estimated audience size1,540,875
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Hunting dog audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Hunting dog audience comes from Germany.

Worldwide audience distribution share by country for Hunting dog
CountryShare
United States37.7%
Germany7.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hunting dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hunting dog fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.16×
02Rheinland-Pfalz~90K1.16×
03Mecklenburg-Vorpommern~30K1.12×
04Bayern~300K1.11×
05Saarland~20K1.11×
06Schleswig-Holstein~60K1.10×
07Brandenburg~50K1.04×
08Baden-Württemberg~200K1.02×
09Sachsen-Anhalt~40K1.02×
10Thüringen~40K1.01×
11Hessen~100K1.00×
12Hamburg~30K0.99×
13Sachsen~70K0.98×
14Nordrhein-Westfalen~300K0.92×
15Berlin~50K0.70×
16Bremen~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Hunting dog, Germany
0.70×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hunting dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hunting dog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals39.43×
02Elizabeth BanksMovies & TV20.00×
03Toronto Maple LeafsSports20.00×
04Carolina HurricanesSports20.00×
05San Jose SharksSports20.00×
06Winnipeg JetsSports20.00×
07Dallas StarsSports20.00×
08American Music AwardMusic & Radio11.37×
09Buffalo BillsSports9.50×
10HusqvarnaHome & Garden8.33×
11Pet sittingPets & Animals6.84×
12Arc'teryxFashion & Accessoires6.23×
13Pet adoptionPets & Animals5.49×
14Wood carvingHome & Garden5.08×
15ForestryHome & Garden5.07×
16Veterinary medicineBusiness & Career2.78×
17HugendubelShopping2.22×
18TagesschauMovies & TV2.21×
19TransfermarktSports1.93×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hunting dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hunting dog audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.21×
Pet OwnershipJOY4.03×
Quality AwarenessPREMIUM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hunting dog audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.81×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hunting dog have in Germany?

Hunting dog has an estimated audience of 1,540,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hunting dog fans?

35.5% of Hunting dog fans are female, 64.5% are male, with an average age of 35.1 years.

03

Which brands do Hunting dog fans like most?

Hunting dog fans show strongest brand affinity for Shiba Inu (39.43×), Pet sitting (6.84×), and Elizabeth Banks (20×) over the country average.

04

Where do Hunting dog fans live in Germany?

Hunting dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hunting dog fans also like?

Beyond Hunting dog itself, the audience over-indexes on Pet sitting (6.84×), Elizabeth Banks (20×), Tagesschau (2.21×), and Husqvarna (8.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Hunting dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hunting dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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