Sled dog Audience in United States
Sled dog has an estimated audience of 1,652,814 people in United States. 58.4% are female, 41.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Finnair, Dogo Argentino, Dog daycare, Dog agility, Menards.
The average Sled dog fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Dogo Argentino, Dog daycare, with strongest over-indexing on Finnair (675× the country average). Demographically, the Sled dog audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Sled dog fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 39.2 |
| Estimated audience size | 1,652,814 |
Audience persona
The typical Sled dog fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 113,692 | 0.63× |
| Texas | 84,046 | 0.59× |
| New York | 74,098 | 0.8× |
| Florida | 69,074 | 0.62× |
| Minnesota | 59,900 | 2.53× |
| Pennsylvania | 45,293 | 0.81× |
| Michigan | 44,382 | 1.03× |
| Washington | 39,354 | 1.19× |
| Illinois | 39,050 | 0.71× |
| Ohio | 36,666 | 0.72× |
| North Carolina | 33,782 | 0.68× |
| Alaska | 31,345 | 8.87× |
| Virginia | 30,673 | 0.76× |
| Georgia | 29,255 | 0.57× |
| Colorado | 27,968 | 1.07× |
| Massachusetts | 27,636 | 0.85× |
| New Jersey | 24,978 | 0.59× |
| Wisconsin | 24,342 | 0.98× |
| Indiana | 24,071 | 0.8× |
| Tennessee | 21,860 | 0.66× |
| Arizona | 21,753 | 0.64× |
| Missouri | 20,697 | 0.78× |
| Oregon | 19,712 | 1.04× |
| Maryland | 18,519 | 0.65× |
| Utah | 17,491 | 1.18× |
| South Carolina | 15,700 | 0.63× |
| Kentucky | 14,753 | 0.71× |
| Louisiana | 13,899 | 0.65× |
| Oklahoma | 13,325 | 0.73× |
| Alabama | 12,937 | 0.56× |
| Connecticut | 12,064 | 0.73× |
| Iowa | 10,355 | 0.76× |
| Idaho | 9,668 | 1.17× |
| Nevada | 9,545 | 0.6× |
| Kansas | 9,108 | 0.7× |
| Arkansas | 9,040 | 0.66× |
| New Hampshire | 8,827 | 1.36× |
| Mississippi | 8,553 | 0.63× |
| Maine | 7,260 | 1.23× |
| Montana | 6,354 | 1.39× |
| New Mexico | 5,765 | 0.7× |
| West Virginia | 5,600 | 0.73× |
| Nebraska | 5,304 | 0.64× |
| Vermont | 4,287 | 1.48× |
| Hawaii | 3,544 | 0.5× |
| Washington, District of Columbia | 3,507 | 0.71× |
| South Dakota | 3,345 | 0.88× |
| Rhode Island | 3,196 | 0.61× |
| North Dakota | 3,155 | 0.93× |
| Wyoming | 2,659 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Dogo Argentino | 81.24× | Pets & Animals |
| Dog daycare | 21.11× | Pets & Animals |
| Dog agility | 10.12× | Pets & Animals |
| Menards | 4.07× | Home & Garden |
| Petco | 4.37× | Shopping |
| Capital One | 2.4× | Business & Career |
| Autism Awareness | 5.47× | Health |
| Real property | 3× | Home & Garden |
| Diabetes mellitus awareness | 3.69× | Health |
| Columbo | 16.79× | Movies & TV |
| Curling | 10.73× | Sports |
| Dollar General | 1.99× | Shopping |
| Drudge Report | 3.8× | Sports |
| Pet sitting | 3.66× | Pets & Animals |
| Singer-songwriter | 1.94× | Music & Radio |
| Eintracht Frankfurt | 20× | Sports |
| Texas Roadhouse | 1.88× | Food & Beverages |
| Goyard | 10.3× | Fashion & Accessoires |
| FC Bayern Munich | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.85 |
| Pet Ownership | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.22 |
| Individualism | JOY | 1.21 |
| Travelling | THRILL | 1.18 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Italy | 11.3% |
| Mexico | 8.4% |
See Sled dog audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sled dog have in United States?
Sled dog has an estimated audience of 1,652,814 people in United States, concentrated in California and Texas.
What is the gender split and age of Sled dog fans?
58.4% of Sled dog fans are female, 41.6% are male, with an average age of 39.2 years.
Which brands do Sled dog fans like most?
Sled dog fans show strongest brand affinity for Finnair (675×), Dogo Argentino (81.24×), and Dog daycare (21.11×) over the country average.
Where do Sled dog fans live in United States?
Sled dog fans in United States are most concentrated in California (reach 113,692), Texas (reach 84,046), and New York (reach 74,098). These three regions account for the largest share of the active audience.
What other brands do Sled dog fans also like?
Beyond Sled dog itself, the audience over-indexes on Dogo Argentino (81.24×), Dog daycare (21.11×), Dog agility (10.12×), and Menards (4.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sled dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.