Sled dog Audience in United States

Sled dog logo

Sled dog has an estimated audience of 1,652,814 people in United States. 58.4% are female, 41.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Hebe, Emperor Entertainment Group, Collectable, Home equity.

The average Sled dog fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Hebe, Emperor Entertainment Group, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sled dog audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Sled dog fans

Demographic split for Sled dog audience in United States
MetricValue
Female58.4%
Male41.6%
Average age39.2
Estimated audience size1,652,814

Audience persona

The typical Sled dog fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sled dog in United States
RegionReachAffinity
California113,6920.63×
Texas84,0460.59×
New York74,0980.8×
Florida69,0740.62×
Minnesota59,9002.53×
Pennsylvania45,2930.81×
Michigan44,3821.03×
Washington39,3541.19×
Illinois39,0500.71×
Ohio36,6660.72×
North Carolina33,7820.68×
Alaska31,3458.87×
Virginia30,6730.76×
Georgia29,2550.57×
Colorado27,9681.07×
Massachusetts27,6360.85×
New Jersey24,9780.59×
Wisconsin24,3420.98×
Indiana24,0710.8×
Tennessee21,8600.66×
Arizona21,7530.64×
Missouri20,6970.78×
Oregon19,7121.04×
Maryland18,5190.65×
Utah17,4911.18×
South Carolina15,7000.63×
Kentucky14,7530.71×
Louisiana13,8990.65×
Oklahoma13,3250.73×
Alabama12,9370.56×
Connecticut12,0640.73×
Iowa10,3550.76×
Idaho9,6681.17×
Nevada9,5450.6×
Kansas9,1080.7×
Arkansas9,0400.66×
New Hampshire8,8271.36×
Mississippi8,5530.63×
Maine7,2601.23×
Montana6,3541.39×
New Mexico5,7650.7×
West Virginia5,6000.73×
Nebraska5,3040.64×
Vermont4,2871.48×
Hawaii3,5440.5×
Washington, District of Columbia3,5070.71×
South Dakota3,3450.88×
Rhode Island3,1960.61×
North Dakota3,1550.93×
Wyoming2,6591.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sled dog audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hebe20×Home & Garden
Emperor Entertainment Group20×Business & Career
Collectable1.77×Kids & Family
Home equity1.73×Home & Garden
Alaska1.51×Travel & Leisure
Electrolyte4.11×Health
Pillow1.76×Home & Garden
3D printing2.04×Technology & Electronics
Lulu 黃路梓茵2.01×Movies & TV
Nationality1.52×Politics & Society
Hibachi5.54×Food & Beverages
ABC15 Arizona20×Movies & TV
Google Home4.16×Technology & Electronics
Home staging3.08×Home & Garden
Nebraska Cornhuskers football2.1×Sports
JDSU1.71×Business & Career
Stop Bullying9.24×Politics & Society
Historic site2.25×Arts & Culture
Jesse Plemons1.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sled dog audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Pet OwnershipJOY1.34
Convenience OrientationPREMIUM1.22
IndividualismJOY1.21
TravellingTHRILL1.18
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Sled dog
CountryShare
United States31.6%
Italy11.3%
Mexico8.4%

See Sled dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Sled dog have in United States?

Sled dog has an estimated audience of 1,652,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Sled dog fans?

58.4% of Sled dog fans are female, 41.6% are male, with an average age of 39.2 years.

Which brands do Sled dog fans like most?

Sled dog fans show strongest brand affinity for Keene, New Hampshire (675×), Hebe (20×), and Emperor Entertainment Group (20×) over the country average.

Where do Sled dog fans live in United States?

Sled dog fans in United States are most concentrated in California (reach 113,692), Texas (reach 84,046), and New York (reach 74,098). These three regions account for the largest share of the active audience.

What other brands do Sled dog fans also like?

Beyond Sled dog itself, the audience over-indexes on Hebe (20×), Emperor Entertainment Group (20×), Collectable (1.77×), and Home equity (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sled dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.