Rascasse Audience Intelligence

Sled dog Audience in United States

Name: Sled dog — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sled dog in United States — modelled from more than twelve digital signal sources. Sled dog has an estimated audience of 1,652,814 people in United States.

#6953among Topic in United States #291in Pets & Animals

The average Sled dog fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dogo Argentino, Dog agility, Menards, with strongest over-indexing on Dogo Argentino (56.95× the country average).

Demographically, the Sled dog audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sled dog fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Dogo Argentino.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sled dog profile in United States.

Audience size

1.7M

in United States

Gender

58.4%♀

41.6% male

Age

39.2

average years

Country rank

#16497

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sled dog fans

58.4% are female, 41.6% are male, average age 39.2.

Fig. 02

Gender split

58.4%

Female

41.6%

Male

Demographic split for Sled dog audience in United States
Metric	Value
Female	58.4%
Male	41.6%
Average age	39.2
Estimated audience size	1,652,814

Fig. 03

Age distribution

Age distribution of the Sled dog audience in United States
Age bracket	Share	%
16-19		23%
20-29		17%
30-39		16%
40-49		21%
50+		23%

Fig. 04

Worldwide distribution

31.6%

of the worldwide Sled dog audience comes from United States.

Worldwide audience distribution share by country for Sled dog
Country	Share
United States	31.6%
Italy	11.3%
Mexico	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sled dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Sled dog fans by region: top regions in United States
#	Region	Reach	×
01	Alaska	~30K	8.24×
02	Minnesota	~50K	2.18×
03	New Hampshire	~8K	1.28×
04	Montana	~6K	1.22×
05	Vermont	~4K	1.21×
06	Maine	~7K	1.16×
07	Washington	~30K	1.05×
08	Utah	~20K	1.05×
09	Idaho	~9K	1.04×
10	Wisconsin	~30K	1.03×
11	North Dakota	~3K	1.01×
12	South Dakota	~4K	1.00×
13	Colorado	~30K	0.97×
14	Michigan	~40K	0.96×
15	Oregon	~20K	0.93×
16	West Virginia	~7K	0.93×
17	Louisiana	~20K	0.90×
18	Rhode Island	~5K	0.86×
19	Massachusetts	~30K	0.85×
20	Iowa	~10K	0.85×
21	Kansas	~10K	0.85×
22	Pennsylvania	~50K	0.83×
23	Indiana	~30K	0.83×
24	Nebraska	~7K	0.83×
25	New Mexico	~7K	0.83×
26	Mississippi	~10K	0.82×
27	Delaware	~4K	0.82×
28	Kentucky	~20K	0.81×
29	Washington, District of Columbia	~4K	0.81×
30	Missouri	~20K	0.80×
31	Arkansas	~10K	0.80×
32	Oklahoma	~10K	0.79×
33	Connecticut	~10K	0.79×
34	Hawaii	~6K	0.79×
35	Ohio	~40K	0.76×
36	New York	~70K	0.74×
37	Virginia	~30K	0.74×
38	Illinois	~40K	0.72×
39	North Carolina	~40K	0.71×
40	Tennessee	~20K	0.71×
41	South Carolina	~20K	0.70×
42	Nevada	~10K	0.70×
43	Arizona	~20K	0.69×
44	Alabama	~20K	0.69×
45	Maryland	~20K	0.68×
46	New Jersey	~30K	0.67×
47	California	~100K	0.63×
48	Georgia	~30K	0.61×
49	Florida	~60K	0.58×
50	Texas	~80K	0.57×

Affinity by region — Sled dog, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sled dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sled dog audience
#	Interest	Category	×
01	Dogo Argentino	Pets & Animals	56.95×
02	Columbo	Movies & TV	20.00×
03	Pep Guardiola	Sports	20.00×
04	Eintracht Frankfurt	Sports	20.00×
05	Norwich City F.C.	Sports	20.00×
06	Watford F.C.	Sports	20.00×
07	Portsmouth F.C.	Sports	20.00×
08	RB Leipzig	Sports	15.01×
09	Cougar	Kids & Family	12.51×
10	Dog daycare	Pets & Animals	11.65×
11	Dog agility	Pets & Animals	10.58×
12	Steffi Graf	Sports	10.01×
13	Animal testing	Politics & Society	4.72×
14	Pet sitting	Pets & Animals	4.25×
15	Drudge Report	Sports	3.46×
16	Menards	Home & Garden	3.22×
17	Real property	Home & Garden	2.90×
18	Petco	Shopping	2.85×
19	Britney Spears	Music & Radio	2.25×
20	Pizza Hut	Food & Beverages	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sled dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sled dog audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.82×
Individualism	JOY	1.45×
Convenience Orientation	PREMIUM	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sled dog audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.86×
Luxury Orientation	PREMIUM	0.88×
Healthy Lifestyle	BALANCE	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sled dog have in United States?

Sled dog has an estimated audience of 1,652,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Sled dog fans?

58.4% of Sled dog fans are female, 41.6% are male, with an average age of 39.2 years.

Which brands do Sled dog fans like most?

Sled dog fans show strongest brand affinity for Dogo Argentino (56.95×), Dog agility (10.58×), and Menards (3.22×) over the country average.

Where do Sled dog fans live in United States?

Sled dog fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Sled dog fans also like?

Beyond Sled dog itself, the audience over-indexes on Dog agility (10.58×), Menards (3.22×), Columbo (20×), and Pep Guardiola (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sled dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sled dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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