Rascasse Audience Intelligence

iBuyPower Target Market in United States

A data profile of the people who buy, follow and care about iBuyPower in United States — modelled from more than twelve digital signal sources. iBuyPower has an estimated audience of 520,257 people in United States.

#3672among Brand in United States#783in Games

The average iBuyPower fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Campeonato Brasileiro Série A, Dropbox (service), UniFi, with strongest over-indexing on Campeonato Brasileiro Série A (2741.94× the country average).

Demographically, the iBuyPower audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical iBuyPower fan in United States is more male, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for Campeonato Brasileiro Série A.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the iBuyPower profile in United States.

Audience size
520K
in United States
Gender
21.0%♀
79.0% male
Age
27.9
average years
Country rank
#35782
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of iBuyPower

21.0% are female, 79.0% are male, average age 27.9.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for iBuyPower audience in United States
MetricValue
Female21.0%
Male79.0%
Average age27.9
Estimated audience size520,257
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the iBuyPower audience in United States
Age bracketShare%
16-1951%
20-2924%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

78.7%

of the worldwide iBuyPower audience comes from United States.

Worldwide audience distribution share by country for iBuyPower
CountryShare
United States78.7%
Canada5.8%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the iBuyPower audience in United States is strongest.

Fig. 05

Top regions by affinity

iBuyPower customers by region in United States
#RegionReachAffinity×
01Alaska~2K1.45×
02North Dakota~2K1.38×
03West Virginia~3K1.37×
04Kentucky~9K1.29×
05Oklahoma~7K1.24×
06Washington~10K1.22×
07Arkansas~5K1.21×
08Idaho~3K1.16×
09Nevada~6K1.15×
10Wyoming<1K1.14×
11Tennessee~10K1.12×
12Oregon~7K1.10×
13Nebraska~3K1.10×
14South Dakota~1K1.10×
15Montana~2K1.08×
16Alabama~8K1.06×
17California~60K1.04×
18Iowa~5K1.04×
19Maine~2K1.04×
20Florida~40K1.03×
21Indiana~10K1.03×
22Wisconsin~8K1.03×
23Utah~5K1.03×
24Louisiana~7K1.02×
25New Hampshire~2K1.01×
26Hawaii~2K0.98×
27Pennsylvania~20K0.97×
28New Mexico~3K0.97×
29Missouri~8K0.96×
30Mississippi~4K0.96×
31Texas~40K0.95×
32Virginia~10K0.95×
33South Carolina~8K0.95×
34North Carolina~20K0.94×
35Kansas~4K0.94×
36Michigan~10K0.93×
37Arizona~10K0.92×
38Ohio~20K0.90×
39Connecticut~5K0.90×
40Colorado~7K0.87×
41Rhode Island~1K0.86×
42Delaware~1K0.84×
43Illinois~20K0.83×
44Georgia~10K0.83×
45Minnesota~6K0.80×
46New York~20K0.75×
47Massachusetts~8K0.73×
48Maryland~7K0.73×
49New Jersey~10K0.72×
50Washington, District of Columbia<1K0.51×
Fig. 06

Affinity by region

Affinity by region — iBuyPower, United States
0.51×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the iBuyPower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for iBuyPower audience
#·InterestCategoryAffinity×
01Campeonato Brasileiro Série ASports2741.94×
02UniFiTechnology & Electronics187.50×
03Case moddingTechnology & Electronics88.89×
04The Salvation ArmyPolitics & Society61.39×
05Dropbox (service)Technology & Electronics59.77×
06Cooler MasterTechnology & Electronics46.38×
07Battlefield 4Games42.70×
08Fry's ElectronicsShopping31.23×
09Solid-state driveTechnology & Electronics31.18×
10Micro CenterShopping21.90×
11SteelSeriesGames21.36×
12MotherboardTechnology & Electronics19.81×
13Casino gamesGames19.63×
14Elon MuskBusiness & Career18.95×
15Kate UptonFashion & Accessoires16.60×
16NvidiaTechnology & Electronics10.00×
17Massively multiplayer online gamesGames8.09×
18World of WarcraftGames7.58×
19PokémonGames5.78×
20Mobile gameGames4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the iBuyPower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by iBuyPower audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.14×
Early Adopter MentalityPOWER2.82×
Family OrientationCONSERVATISM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by iBuyPower audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Community OrientationOPEN0.61×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is iBuyPower's target market in United States?

iBuyPower's target market in United States covers an estimated 520,257 people, concentrated in California and Texas.

02

What is the gender split and age of iBuyPower customers?

21.0% of the iBuyPower audience are female, 79.0% are male, with an average age of 27.9 years.

03

Which brands do iBuyPower fans like most?

iBuyPower fans show strongest brand affinity for Campeonato Brasileiro Série A (2741.94×), Dropbox (service) (59.77×), and UniFi (187.5×) over the country average.

04

Where do iBuyPower fans live in United States?

iBuyPower fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do iBuyPower fans also like?

Beyond iBuyPower itself, the audience over-indexes on Dropbox (service) (59.77×), UniFi (187.5×), The Salvation Army (61.39×), and Micro Center (21.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See iBuyPower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for iBuyPower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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