iBuyPower Audience in United States

iBuyPower logo

iBuyPower has an estimated audience of 545,544 people in United States. 21.0% are female, 79.0% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: Campeonato Brasileiro Série A, UniFi, Dropbox (service), The Salvation Army, Battlefield 4.

The average iBuyPower fan in United States is 27.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Campeonato Brasileiro Série A, UniFi, Dropbox (service), with strongest over-indexing on Campeonato Brasileiro Série A (124.02× the country average). Demographically, the iBuyPower audience skews more male with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of iBuyPower fans

Demographic split for iBuyPower audience in United States
MetricValue
Female21.0%
Male79.0%
Average age27.9
Estimated audience size545,544

Audience persona

The typical iBuyPower fan in United States is more male, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Campeonato Brasileiro Série A.

Top regions in United States

Top regions ranked by reach for iBuyPower in United States
RegionReachAffinity
California66,7531.11×
Texas48,1141.03×
Florida39,5231.07×
New York24,4340.8×
Pennsylvania18,5241.01×
Ohio15,9990.95×
North Carolina15,9470.97×
Illinois15,6370.86×
Georgia14,3410.85×
Washington14,1751.3×
Michigan13,7510.96×
Virginia13,1270.99×
Tennessee12,8061.17×
Arizona10,6790.96×
New Jersey10,4520.75×
Indiana10,4501.05×
Kentucky9,1641.34×
Wisconsin8,5011.04×
Missouri8,3660.95×
Massachusetts8,2690.77×
Colorado7,8830.92×
South Carolina7,8710.96×
Alabama7,6361×
Oklahoma7,4881.24×
Maryland7,1500.76×
Oregon7,0601.13×
Louisiana6,9850.99×
Minnesota6,3870.82×
Nevada6,2391.18×
Arkansas5,1531.15×
Utah5,0921.04×
Connecticut4,9670.91×
Iowa4,6871.04×
Mississippi4,2650.95×
Kansas4,0900.95×
West Virginia3,4251.35×
Idaho3,0961.13×
Nebraska2,7190.99×
New Mexico2,5590.94×
Hawaii2,2330.95×
New Hampshire2,1230.99×
Maine2,0051.03×
Montana1,6741.11×
Alaska1,5791.35×
Rhode Island1,4700.85×
North Dakota1,4491.29×
South Dakota1,2961.03×
Delaware1,1930.79×
Wyoming8451.04×
Washington, District of Columbia7370.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for iBuyPower audience
BrandAffinityCategory
Campeonato Brasileiro Série A124.02×Sports
UniFi144.83×Technology & Electronics
Dropbox (service)41.13×Technology & Electronics
The Salvation Army49.59×Politics & Society
Battlefield 466.5×Games
Micro Center16.77×Shopping
Casino games17.66×Games
Counter-Strike: Global Offensive19.79×Games
League of Legends13.09×Games
Elon Musk13.06×Business & Career
Electronic sports11.36×Sports
Newegg14.74×Shopping
World of Warcraft8.66×Games
Nvidia Shield63.43×Technology & Electronics
Cyberpunk 207719.2×Games
Kia Sportage20×Cars & Mobility
Solid-state drive16.49×Technology & Electronics
Tampa Bay Buccaneers6.67×Sports
Buffalo Bills4.89×Sports
Motherboard16.49×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by iBuyPower audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Early Adopter MentalityPOWER2.55
Family OrientationCONSERVATISM2.01
PatriotismCONSERVATISM1.44
SustainabilityBALANCE1.37
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for iBuyPower
CountryShare
United States79.8%
Canada5.6%
Japan1.4%

See iBuyPower audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does iBuyPower have in United States?

iBuyPower has an estimated audience of 545,544 people in United States, concentrated in California and Texas.

What is the gender split and age of iBuyPower fans?

21.0% of iBuyPower fans are female, 79.0% are male, with an average age of 27.9 years.

Which brands do iBuyPower fans like most?

iBuyPower fans show strongest brand affinity for Campeonato Brasileiro Série A (124.02×), UniFi (144.83×), and Dropbox (service) (41.13×) over the country average.

Where do iBuyPower fans live in United States?

iBuyPower fans in United States are most concentrated in California (reach 66,753), Texas (reach 48,114), and Florida (reach 39,523). These three regions account for the largest share of the active audience.

What other brands do iBuyPower fans also like?

Beyond iBuyPower itself, the audience over-indexes on UniFi (144.83×), Dropbox (service) (41.13×), The Salvation Army (49.59×), and Battlefield 4 (66.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for iBuyPower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.