Rascasse Audience Intelligence

Power supply unit (computer) Audience in United States

Name: Power supply unit (computer) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Power supply unit (computer) in United States — modelled from more than twelve digital signal sources. Power supply unit (computer) has an estimated audience of 267,191 people in United States.

#13948among Topic in United States #1283in Technology & Electronics

The average Power supply unit (computer) fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, UniFi, Solid-state drive, with strongest over-indexing on Micro Center (56.11× the country average).

Demographically, the Power supply unit (computer) audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Need for Security, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power supply unit (computer) fan in United States is more male, around 31.5 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power supply unit (computer) profile in United States.

Audience size

267K

in United States

Gender

14.6%♀

85.4% male

Age

31.5

average years

Country rank

#51226

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Power supply unit (computer) fans

14.6% are female, 85.4% are male, average age 31.5.

Fig. 02

Gender split

14.6%

Female

85.4%

Male

Demographic split for Power supply unit (computer) audience in United States
Metric	Value
Female	14.6%
Male	85.4%
Average age	31.5
Estimated audience size	267,191

Fig. 03

Age distribution

Age distribution of the Power supply unit (computer) audience in United States
Age bracket	Share	%
16-19		40%
20-29		24%
30-39		16%
40-49		11%
50+		9%

Fig. 04

Worldwide distribution

20.6%

of the worldwide Power supply unit (computer) audience comes from United States.

Worldwide audience distribution share by country for Power supply unit (computer)
Country	Share
United States	20.6%
Philippines	11.3%
India	8.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power supply unit (computer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Power supply unit (computer) fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~9K	1.70×
02	Nevada	~4K	1.41×
03	Virginia	~8K	1.24×
04	Utah	~3K	1.18×
05	Arkansas	~3K	1.15×
06	Vermont	<1K	1.13×
07	Alaska	<1K	1.08×
08	South Dakota	<1K	1.07×
09	North Dakota	<1K	1.07×
10	Kentucky	~4K	1.06×
11	Oregon	~3K	1.06×
12	Georgia	~9K	1.05×
13	Indiana	~5K	1.05×
14	Kansas	~2K	1.05×
15	Texas	~20K	1.04×
16	Hawaii	~1K	1.04×
17	Mississippi	~2K	1.03×
18	Montana	<1K	1.03×
19	Delaware	<1K	1.01×
20	Tennessee	~5K	1.00×
21	Oklahoma	~3K	1.00×
22	South Carolina	~4K	0.99×
23	Nebraska	~1K	0.99×
24	West Virginia	~1K	0.99×
25	Rhode Island	<1K	0.97×
26	Idaho	~1K	0.96×
27	Michigan	~7K	0.95×
28	Arizona	~5K	0.95×
29	Missouri	~4K	0.95×
30	New Mexico	~1K	0.95×
31	New Hampshire	~1K	0.95×
32	Alabama	~4K	0.94×
33	Maine	<1K	0.94×
34	Washington, District of Columbia	<1K	0.94×
35	Maryland	~4K	0.92×
36	Louisiana	~3K	0.92×
37	Florida	~20K	0.91×
38	Iowa	~2K	0.91×
39	California	~30K	0.89×
40	Connecticut	~2K	0.88×
41	Ohio	~7K	0.87×
42	Colorado	~4K	0.87×
43	Minnesota	~3K	0.86×
44	Pennsylvania	~8K	0.85×
45	Illinois	~8K	0.85×
46	North Carolina	~7K	0.85×
47	Massachusetts	~4K	0.85×
48	Wisconsin	~3K	0.85×
49	New Jersey	~6K	0.82×
50	New York	~10K	0.79×

Affinity by region — Power supply unit (computer), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power supply unit (computer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power supply unit (computer) audience
#	Interest	Category	×
01	UniFi	Technology & Electronics	217.40×
02	Case modding	Technology & Electronics	133.22×
03	Micro Center	Shopping	56.11×
04	DreamHack	Sports	50.00×
05	Solid-state drive	Technology & Electronics	40.78×
06	Mousepad	Technology & Electronics	24.06×
07	Battlefield 4	Games	18.56×
08	Computer data storage	Technology & Electronics	8.97×
09	Nvidia	Technology & Electronics	8.30×
10	Massively multiplayer online games	Games	7.07×
11	Magic: The Gathering	Games	6.73×
12	GameStop	Games	6.32×
13	Epic Games	Games	5.96×
14	Computer hardware	Technology & Electronics	5.06×
15	Action role-playing game	Games	5.00×
16	Pokémon	Games	4.41×
17	Mobile game	Games	4.40×
18	Web server	Technology & Electronics	4.37×
19	Android (operating system)	Technology & Electronics	1.84×
20	Video games	Games	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power supply unit (computer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Power supply unit (computer) audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.94×
Individualism	JOY	1.75×
Convenience Orientation	PREMIUM	1.75×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Power supply unit (computer) audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.50×
Spirituality	BALANCE	0.52×
Healthy Lifestyle	BALANCE	0.60×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Power supply unit (computer) have in United States?

Power supply unit (computer) has an estimated audience of 267,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Power supply unit (computer) fans?

14.6% of Power supply unit (computer) fans are female, 85.4% are male, with an average age of 31.5 years.

Which brands do Power supply unit (computer) fans like most?

Power supply unit (computer) fans show strongest brand affinity for Micro Center (56.11×), UniFi (217.4×), and Solid-state drive (40.78×) over the country average.

Where do Power supply unit (computer) fans live in United States?

Power supply unit (computer) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Power supply unit (computer) fans also like?

Beyond Power supply unit (computer) itself, the audience over-indexes on UniFi (217.4×), Solid-state drive (40.78×), Case modding (133.22×), and GameStop (6.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Power supply unit (computer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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