Power supply unit (computer) Audience in United States

Power supply unit (computer) has an estimated audience of 267,191 people in United States. 14.6% are female, 85.4% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, UniFi, PSV Eindhoven, Solid-state drive, Case modding.

The average Power supply unit (computer) fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, UniFi, PSV Eindhoven, with strongest over-indexing on Micro Center (67.75× the country average). Demographically, the Power supply unit (computer) audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Individualism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Power supply unit (computer) fans

Demographic split for Power supply unit (computer) audience in United States
MetricValue
Female14.6%
Male85.4%
Average age31.5
Estimated audience size267,191

Audience persona

The typical Power supply unit (computer) fan in United States is more male, around 31.5 years old, with strong Individualism tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Power supply unit (computer) in United States
RegionReachAffinity
California27,9690.95×
Texas22,1630.96×
Florida18,2531.01×
New York12,7040.85×
Washington12,6462.36×
Georgia9,1141.11×
Illinois7,6120.86×
Pennsylvania7,4390.83×
Virginia7,3431.13×
Ohio7,2880.89×
Michigan7,1461.02×
North Carolina6,7670.84×
Indiana5,6801.16×
New Jersey5,5040.81×
Tennessee4,6490.87×
Arizona4,5980.84×
Missouri4,4701.04×
Maryland4,3740.95×
Massachusetts4,3180.82×
Oregon3,7941.24×
South Carolina3,7040.92×
Kentucky3,5821.07×
Colorado3,5500.84×
Nevada3,2791.27×
Alabama3,2100.86×
Minnesota3,1510.82×
Wisconsin3,0380.76×
Oklahoma2,9661×
Louisiana2,7590.8×
Utah2,6151.09×
Kansas2,4251.15×
Mississippi2,2501.02×
Arkansas2,1360.97×
Connecticut2,0120.75×
Iowa1,6850.77×
Hawaii1,2431.08×
West Virginia1,2170.98×
Nebraska1,1880.89×
Idaho1,1240.84×
New Mexico1,0790.81×
Montana8361.13×
New Hampshire7920.75×
Alaska7671.34×
Vermont7521.6×
South Dakota7151.16×
Maine6620.69×
North Dakota6431.17×
Delaware6390.87×
Washington, District of Columbia6260.78×
Wyoming6221.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power supply unit (computer) audience
BrandAffinityCategory
Micro Center67.75×Shopping
UniFi203.2×Technology & Electronics
PSV Eindhoven58.52×Sports
Solid-state drive26.09×Technology & Electronics
Case modding101.92×Technology & Electronics
GameStop6.91×Games
Computer hardware6.45×Technology & Electronics
DreamHack50×Sports
Battlefield 432.34×Games
Mobile game4.43×Games
Call of Duty6.6×Games
Cyberpunk 207715.71×Games
Magic: The Gathering9.14×Games
Massively multiplayer online games6.13×Games
Back to the Future10.91×Movies & TV
Nvidia8.41×Technology & Electronics
The Legend of Zelda7.43×Games
Action role-playing game6.04×Games
Pokémon3.93×Games
Computer data storage7.25×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power supply unit (computer) audience
TraitClusterScore
IndividualismJOY1.45
Need for SecurityCONSERVATISM1.37
Convenience OrientationPREMIUM1.34
Social Media UsageJOY1.18
Sports ActivityPOWER1.18
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Power supply unit (computer)
CountryShare
United States20.7%
Philippines11.3%
India8.1%

See Power supply unit (computer) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Power supply unit (computer) have in United States?

Power supply unit (computer) has an estimated audience of 267,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Power supply unit (computer) fans?

14.6% of Power supply unit (computer) fans are female, 85.4% are male, with an average age of 31.5 years.

Which brands do Power supply unit (computer) fans like most?

Power supply unit (computer) fans show strongest brand affinity for Micro Center (67.75×), UniFi (203.2×), and PSV Eindhoven (58.52×) over the country average.

Where do Power supply unit (computer) fans live in United States?

Power supply unit (computer) fans in United States are most concentrated in California (reach 27,969), Texas (reach 22,163), and Florida (reach 18,253). These three regions account for the largest share of the active audience.

What other brands do Power supply unit (computer) fans also like?

Beyond Power supply unit (computer) itself, the audience over-indexes on UniFi (203.2×), PSV Eindhoven (58.52×), Solid-state drive (26.09×), and Case modding (101.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power supply unit (computer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.