Rascasse Audience Intelligence

Pure Storage Target Market in United States

A data profile of the people who buy, follow and care about Pure Storage in United States — modelled from more than twelve digital signal sources. Pure Storage has an estimated audience of 355,573 people in United States.

#4567among Brand in United States#2715in Business & Career

The average Pure Storage fan in United States is 47.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pure Storage profile in United States.

Audience size
356K
in United States
Gender
50.3%♀
49.7% male
Age
47.7
average years
Country rank
#44254
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pure Storage

50.3% are female, 49.7% are male, average age 47.7.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Pure Storage audience in United States
MetricValue
Female50.3%
Male49.7%
Average age47.7
Estimated audience size355,573
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Pure Storage audience in United States
Age bracketShare%
16-193%
20-2910%
30-3920%
40-4929%
50+37%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Pure Storage audience comes from United States.

Worldwide audience distribution share by country for Pure Storage
CountryShare
United States45.3%
Japan7.6%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pure Storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Pure Storage customers by region in United States
#RegionReachAffinity×
01California~300K6.89×
02Washington~20K2.77×
03Utah~8K2.42×
04Arizona~10K1.79×
05Massachusetts~10K1.62×
06Colorado~9K1.57×
07Illinois~20K1.37×
08New York~30K1.26×
09Virginia~10K1.25×
10Washington, District of Columbia~1K1.20×
11North Carolina~10K1.19×
12New Jersey~10K1.14×
13New Hampshire~2K1.12×
14Missouri~7K1.11×
15Georgia~10K1.01×
16Oregon~4K1.01×
17Texas~30K0.99×
18Nevada~3K0.97×
19Tennessee~7K0.96×
20Connecticut~4K0.96×
21Idaho~2K0.95×
22North Dakota<1K0.90×
23Maryland~6K0.89×
24Rhode Island~1K0.89×
25Alaska<1K0.88×
26Vermont<1K0.88×
27South Dakota<1K0.87×
28Kansas~3K0.86×
29Montana<1K0.84×
30Hawaii~1K0.83×
31Delaware<1K0.83×
32Pennsylvania~10K0.82×
33Minnesota~4K0.81×
34West Virginia~1K0.81×
35Maine~1K0.81×
36Nebraska~1K0.78×
37Wisconsin~4K0.76×
38Iowa~2K0.75×
39New Mexico~1K0.75×
40Michigan~7K0.74×
41Mississippi~2K0.73×
42Arkansas~2K0.73×
43Oklahoma~3K0.71×
44Florida~20K0.68×
45Ohio~8K0.68×
46Indiana~5K0.68×
47Louisiana~3K0.64×
48Kentucky~3K0.64×
49South Carolina~3K0.63×
50Alabama~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Pure Storage, United States
0.63×1.00×6.89×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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