Pure Storage Audience in United States
Pure Storage has an estimated audience of 368,806 people in United States. 50.3% are female, 49.7% are male, average age 47.7. Top regions: California, Texas, New York.
The average Pure Storage fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Pure Storage audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Business & Career · Type: Brand
Demographics of Pure Storage fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 47.7 |
| Estimated audience size | 368,806 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 247,341 | 6.1× |
| Texas | 35,540 | 1.12× |
| New York | 29,189 | 1.42× |
| Illinois | 18,727 | 1.52× |
| Washington | 17,200 | 2.32× |
| Florida | 17,099 | 0.68× |
| Georgia | 13,602 | 1.2× |
| North Carolina | 13,329 | 1.2× |
| Arizona | 13,081 | 1.74× |
| Massachusetts | 12,946 | 1.78× |
| Virginia | 12,341 | 1.37× |
| New Jersey | 11,338 | 1.21× |
| Pennsylvania | 10,920 | 0.88× |
| Colorado | 8,533 | 1.47× |
| Utah | 8,336 | 2.52× |
| Ohio | 7,775 | 0.68× |
| Michigan | 7,379 | 0.77× |
| Missouri | 6,341 | 1.07× |
| Maryland | 5,573 | 0.88× |
| Tennessee | 4,632 | 0.63× |
| Oregon | 4,481 | 1.06× |
| Minnesota | 4,366 | 0.83× |
| Indiana | 4,307 | 0.64× |
| Wisconsin | 3,949 | 0.71× |
| Connecticut | 3,793 | 1.03× |
| Nevada | 3,635 | 1.02× |
| South Carolina | 2,590 | 0.47× |
| Oklahoma | 2,379 | 0.58× |
| Alabama | 2,313 | 0.45× |
| Kansas | 2,283 | 0.79× |
| Iowa | 2,064 | 0.68× |
| Kentucky | 1,999 | 0.43× |
| Louisiana | 1,750 | 0.37× |
| New Hampshire | 1,707 | 1.17× |
| Idaho | 1,674 | 0.91× |
| Arkansas | 1,495 | 0.49× |
| Washington, District of Columbia | 1,453 | 1.31× |
| Mississippi | 1,198 | 0.39× |
| Hawaii | 1,059 | 0.67× |
| Nebraska | 1,045 | 0.56× |
| Rhode Island | 843 | 0.72× |
| New Mexico | 794 | 0.43× |
| Maine | 768 | 0.58× |
| Delaware | 604 | 0.59× |
| Montana | 553 | 0.54× |
| South Dakota | 445 | 0.52× |
| West Virginia | 424 | 0.25× |
| North Dakota | 413 | 0.55× |
| Alaska | 399 | 0.51× |
| Wyoming | 362 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.81 |
| Risk Appetite | THRILL | 2.62 |
| Luxury Orientation | PREMIUM | 1.81 |
| Family Orientation | CONSERVATISM | 1.78 |
| Need for Security | CONSERVATISM | 1.76 |
| Indulgence | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.4% |
| Japan | 7.4% |
| China | 6.3% |
See Pure Storage audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Pure Storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.