Rascasse Audience Intelligence

Computing Audience in United States

A data profile of the people who buy, follow and care about Computing in United States — modelled from more than twelve digital signal sources. Computing has an estimated audience of 21,556,875 people in United States.

#1017among Topic in United States#72in Technology & Electronics

The average Computing fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Computer security, Digital photography, with strongest over-indexing on Web server (4.17× the country average).

Demographically, the Computing audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computing fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computing profile in United States.

Audience size
21.6M
in United States
Gender
47.3%♀
52.7% male
Age
42.9
average years
Country rank
#1487
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computing fans

47.3% are female, 52.7% are male, average age 42.9.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Computing audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.9
Estimated audience size21,556,875
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Computing audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Computing audience comes from United States.

Worldwide audience distribution share by country for Computing
CountryShare
United States17.4%
Brazil9.7%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computing audience in United States is strongest.

Fig. 05

Top regions by affinity

Computing fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.31×
02Texas~2.5M1.24×
03South Carolina~400K1.24×
04Nebraska~100K1.22×
05Louisiana~300K1.21×
06South Dakota~60K1.21×
07Georgia~800K1.19×
08Indiana~500K1.19×
09Alabama~400K1.17×
10Oklahoma~300K1.13×
11Arkansas~200K1.13×
12North Dakota~50K1.13×
13Kentucky~300K1.12×
14Kansas~200K1.12×
15North Carolina~700K1.11×
16Virginia~600K1.10×
17Utah~200K1.08×
18Ohio~700K1.07×
19Pennsylvania~800K1.05×
20Illinois~800K1.05×
21Missouri~400K1.04×
22Michigan~600K1.02×
23California~2.5M1.01×
24Maryland~400K1.01×
25New Jersey~500K1.00×
26Iowa~200K1.00×
27New Mexico~100K0.99×
28Arizona~400K0.98×
29Tennessee~400K0.97×
30Wisconsin~300K0.95×
31Nevada~200K0.95×
32Minnesota~300K0.94×
33Connecticut~200K0.93×
34Idaho~100K0.93×
35Florida~1.5M0.92×
36New York~1M0.90×
37Washington~400K0.89×
38West Virginia~90K0.89×
39Delaware~50K0.89×
40Colorado~300K0.88×
41Rhode Island~60K0.88×
42Montana~50K0.88×
43Alaska~40K0.87×
44Oregon~200K0.86×
45Massachusetts~400K0.83×
46Hawaii~80K0.83×
47New Hampshire~70K0.79×
48Vermont~30K0.78×
49Maine~60K0.76×
50Washington, District of Columbia~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Computing, United States
0.61×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computing audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics4.29×
02Web serverTechnology & Electronics4.17×
03ImprovisationMusic & Radio3.44×
04Information securityBusiness & Career3.43×
05Computer securityBusiness & Career3.18×
06NvidiaTechnology & Electronics3.09×
07Dow Jones Industrial AverageBusiness & Career2.70×
08Compact carCars & Mobility2.41×
09E-book readersTechnology & Electronics2.23×
10Computer hardwareTechnology & Electronics2.10×
11InnovationBusiness & Career2.05×
12Digital photographyBusiness & Career1.99×
13LinuxTechnology & Electronics1.81×
14Risk managementBusiness & Career1.76×
15Broadway theatreTravel & Leisure1.70×
16NASDAQBusiness & Career1.65×
17Britney SpearsMusic & Radio1.64×
18Creative CommonsTechnology & Electronics1.57×
19Ace HardwareHome & Garden1.55×
20Mobile gameGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.14×
PatriotismCONSERVATISM1.72×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.81×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computing have in United States?

Computing has an estimated audience of 21,556,875 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Computing fans?

47.3% of Computing fans are female, 52.7% are male, with an average age of 42.9 years.

03

Which brands do Computing fans like most?

Computing fans show strongest brand affinity for Web server (4.17×), Computer security (3.18×), and Digital photography (1.99×) over the country average.

04

Where do Computing fans live in United States?

Computing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Computing fans also like?

Beyond Computing itself, the audience over-indexes on Computer security (3.18×), Digital photography (1.99×), Innovation (2.05×), and Information security (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Computing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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