Computing Audience in United States

Computing has an estimated audience of 21,556,875 people in United States. 47.3% are female, 52.7% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: MSN, Staples (Canada), Great Clips, Planet Fitness, Hobby Lobby.

The average Computing fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.59× the country average). Demographically, the Computing audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computing fans

Demographic split for Computing audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.9
Estimated audience size21,556,875

Audience persona

The typical Computing fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Computing in United States
RegionReachAffinity
California3,602,5131.52×
Texas2,506,7581.35×
New York1,512,7101.26×
Florida1,494,7821.02×
Virginia1,337,1672.55×
Illinois1,229,0701.71×
Georgia801,5521.21×
Pennsylvania681,9760.94×
North Carolina645,7291×
New Jersey622,7791.14×
Ohio556,6090.84×
Maryland477,5971.29×
Michigan464,2450.82×
Massachusetts441,2731.04×
Washington433,9721×
Arizona405,2510.92×
Tennessee390,4260.9×
South Carolina379,2961.17×
Indiana357,3760.91×
Missouri291,0440.84×
Colorado269,2740.79×
Alabama264,4000.88×
Louisiana241,4370.87×
Minnesota239,5600.78×
Kentucky232,1800.86×
Wisconsin219,7140.68×
Oregon215,2430.87×
Oklahoma212,7890.89×
Mississippi202,3271.14×
Nevada193,4110.93×
Utah186,3510.97×
Connecticut173,5140.8×
Kansas166,4600.98×
Arkansas156,0940.88×
Iowa131,0480.74×
Nebraska117,0341.08×
New Mexico105,8390.98×
Idaho81,1810.75×
West Virginia70,3290.7×
Hawaii69,7950.75×
Washington, District of Columbia67,8401.05×
Rhode Island62,9500.92×
New Hampshire57,9480.68×
Alaska52,6371.14×
Delaware50,1100.84×
Montana45,8860.77×
South Dakota45,2910.91×
North Dakota44,0981×
Wyoming42,6691.34×
Maine41,9410.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computing audience
BrandAffinityCategory
MSN3.59×News
Staples (Canada)4.26×Business & Career
Great Clips3.66×Beauty & Wellness
Planet Fitness2.1×Sports
Hobby Lobby1.94×Home & Garden
Mobile game2.2×Games
Computer hardware2.98×Technology & Electronics
Best Buy1.94×Shopping
Livemusic2.59×Music & Radio
Google Flights2.75×Travel & Leisure
Android (operating system)1.64×Technology & Electronics
Diaper bag3.04×Kids & Family
Chuck Norris2.81×Movies & TV
Nordstrom rack2.14×Fashion & Accessoires
Dentistry2.39×Business & Career
United States Postal Service1.74×Business & Career
Wedding dress3.01×Fashion & Accessoires
Aldi1.63×Shopping
Online games1.85×Games
Newegg5.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computing audience
TraitClusterScore
Need for SecurityCONSERVATISM1.97
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.41
Family OrientationCONSERVATISM1.4
ExtroversionTHRILL1.39
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Computing
CountryShare
United States17.4%
Brazil9.7%
India4.4%

See Computing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computing have in United States?

Computing has an estimated audience of 21,556,875 people in United States, concentrated in California and Texas.

What is the gender split and age of Computing fans?

47.3% of Computing fans are female, 52.7% are male, with an average age of 42.9 years.

Which brands do Computing fans like most?

Computing fans show strongest brand affinity for MSN (3.59×), Staples (Canada) (4.26×), and Great Clips (3.66×) over the country average.

Where do Computing fans live in United States?

Computing fans in United States are most concentrated in California (reach 3,602,513), Texas (reach 2,506,758), and New York (reach 1,512,710). These three regions account for the largest share of the active audience.

What other brands do Computing fans also like?

Beyond Computing itself, the audience over-indexes on Staples (Canada) (4.26×), Great Clips (3.66×), Planet Fitness (2.1×), and Hobby Lobby (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.