A data profile of the people who buy, follow and care about Computing in India — modelled from more than twelve digital signal sources. Computing has an estimated audience of 5,451,795 people in India.
Computing has an estimated audience of 5,451,795 people in India. 17.3% are female, 82.7% are male, average age 33.4. Top brand affinities: Superman, Instant messaging, Psychology, Web server, Udemy.
Top brand affinities include Superman, Instant messaging, Psychology, with strongest over-indexing on Superman (1.62× the country average).
Demographically, the Computing audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
The typical Computing fan in India is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Computing profile in India.
17.3% are female, 82.7% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 17.3% |
| Male | 82.7% |
| Average age | 33.4 |
| Estimated audience size | 5,451,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Computing audience comes from India.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WebEx | Technology & Electronics | 6.58× | ||
| 02 | Twilio | Technology & Electronics | 6.30× | ||
| 03 | Web server | Technology & Electronics | 5.36× | ||
| 04 | Udemy | Business & Career | 2.78× | ||
| 05 | Coursera | Business & Career | 2.39× | ||
| 06 | Instant messaging | Internet & Social Media | 1.89× | ||
| 07 | Wikipedia | Internet & Social Media | 1.80× | ||
| 08 | Volunteering | Politics & Society | 1.80× | ||
| 09 | Psychology | Business & Career | 1.75× | ||
| 10 | Videography | Internet & Social Media | 1.74× | ||
| 11 | Anthropology | Business & Career | 1.71× | ||
| 12 | Hindustan | Politics & Society | 1.71× | ||
| 13 | Young's | Food & Beverages | 1.66× | ||
| 14 | Social media marketing | Business & Career | 1.63× | ||
| 15 | Superman | Movies & TV | 1.62× | ||
| 16 | Innovation | Business & Career | 1.59× | ||
| 17 | True Detective | Movies & TV | 1.58× | ||
| 18 | Himalayas | Travel & Leisure | 1.57× | ||
| 19 | Batman | Movies & TV | 1.56× | ||
| 20 | University | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Mindfulness | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.58× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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