Computing Audience in Brazil
Computing has an estimated audience of 11,974,912 people in Brazil. 55.7% are female, 44.3% are male, average age 43.1. Top brand affinities: Nature, WhatsApp, Email, Social media, Kitchen.
Top brand affinities include Nature, WhatsApp, Email, with strongest over-indexing on Nature (1.69× the country average). Demographically, the Computing audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Computing fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.1 |
| Estimated audience size | 11,974,912 |
Audience persona
The typical Computing fan in Brazil is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.69× | Home & Garden |
| 1.53× | Internet & Social Media | |
| 1.88× | Technology & Electronics | |
| Social media | 1.51× | Business & Career |
| Kitchen | 1.51× | Home & Garden |
| Coritiba Foot Ball Club | 2.21× | Sports |
| Sport Club do Recife | 1.95× | Sports |
| Netshoes | 1.93× | Shopping |
| Telegram | 2.18× | Internet & Social Media |
| Electrolux | 2.12× | Home & Garden |
| Localiza | 1.87× | Cars & Mobility |
| Steam | 2.31× | Games |
| Forró | 1.83× | Music & Radio |
| 1.65× | Internet & Social Media | |
| Mixed martial arts | 2.49× | Sports |
| Toys | 1.54× | Games |
| Dafiti | 1.86× | Fashion & Accessoires |
| Xiaomi | 2.23× | Technology & Electronics |
| Computer hardware | 1.74× | Technology & Electronics |
| Laptop | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.16 |
| Need for Security | CONSERVATISM | 1.08 |
| Quality Awareness | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.06 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
See Computing audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.