A data profile of the people who buy, follow and care about Computing in Italy — modelled from more than twelve digital signal sources. Computing has an estimated audience of 4,714,871 people in Italy.
Computing has an estimated audience of 4,714,871 people in Italy. 41.2% are female, 58.8% are male, average age 43.0. Top brand affinities: Wikipedia, Satire, WhatsApp, Mediaset, New Testament.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (6.35× the country average).
Demographically, the Computing audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Computing fan in Italy is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computing profile in Italy.
41.2% are female, 58.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 43.0 |
| Estimated audience size | 4,714,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Computing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.35× | ||
| 02 | New Testament | Politics & Society | 4.44× | ||
| 03 | Satire | Literature | 4.25× | ||
| 04 | Improvisation | Music & Radio | 4.17× | ||
| 05 | Computer servers | Technology & Electronics | 2.76× | ||
| 06 | Mediaset | Technology & Electronics | 2.41× | ||
| 07 | Sanremo Music Festival | Music & Radio | 2.41× | ||
| 08 | Doctor of Medicine | Business & Career | 2.37× | ||
| 09 | General practitioner | Health | 2.28× | ||
| 10 | Computer hardware | Technology & Electronics | 1.93× | ||
| 11 | Milk | Food & Beverages | 1.81× | ||
| 12 | Innovation | Business & Career | 1.72× | ||
| 13 | Musical theatre | Movies & TV | 1.68× | ||
| 14 | Genetics | Kids & Family | 1.64× | ||
| 15 | Telegram | Internet & Social Media | 1.63× | ||
| 16 | Volunteering | Politics & Society | 1.58× | ||
| 17 | Financial services | Business & Career | 1.58× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Mobile game | Games | 1.52× | ||
| 20 | Borsa Italiana | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Creativity | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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