A data profile of the people who buy, follow and care about Computing in France — modelled from more than twelve digital signal sources. Computing has an estimated audience of 4,400,117 people in France.
Computing has an estimated audience of 4,400,117 people in France. 46.6% are female, 53.4% are male, average age 44.0. Top brand affinities: Love & Sex, Broadcasting of sports events, Kitchen garden, Christmas Gift, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (115.8× the country average).
Demographically, the Computing audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Computing fan in France is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Computing profile in France.
46.6% are female, 53.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.0 |
| Estimated audience size | 4,400,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Computing audience comes from France.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 115.80× | ||
| 02 | Broadcasting of sports events | Movies & TV | 14.43× | ||
| 03 | Christmas Gift | Kids & Family | 13.39× | ||
| 04 | Christmas tree | Kids & Family | 10.76× | ||
| 05 | Dentistry | Business & Career | 10.06× | ||
| 06 | Kitchen garden | Home & Garden | 8.79× | ||
| 07 | Zoom lens | Technology & Electronics | 8.46× | ||
| 08 | New Testament | Politics & Society | 7.92× | ||
| 09 | Girl power | Politics & Society | 6.93× | ||
| 10 | Spreadsheet | Technology & Electronics | 6.86× | ||
| 11 | Information security | Business & Career | 6.09× | ||
| 12 | Improvisation | Music & Radio | 5.78× | ||
| 13 | Accounting software | Business & Career | 5.25× | ||
| 14 | Hormone | Health | 4.96× | ||
| 15 | Tinder | Internet & Social Media | 3.73× | ||
| 16 | Vueling | Travel & Leisure | 3.47× | ||
| 17 | Instant Gaming | Games | 2.72× | ||
| 18 | Electronics | Technology & Electronics | 1.99× | ||
| 19 | Fnac | Shopping | 1.68× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.36× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Community Orientation | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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