Rascasse Audience Intelligence

Computing Audience in Germany

A data profile of the people who buy, follow and care about Computing in Germany — modelled from more than twelve digital signal sources. Computing has an estimated audience of 4,727,495 people in Germany.

#715among Topic in Germany#63in Technology & Electronics

The average Computing fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Nature, Family, with strongest over-indexing on GitHub (7.47× the country average).

Demographically, the Computing audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Computing fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computing profile in Germany.

Audience size
4.7M
in Germany
Gender
44.2%♀
55.8% male
Age
42.2
average years
Country rank
#1146
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computing fans

44.2% are female, 55.8% are male, average age 42.2.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Computing audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age42.2
Estimated audience size4,727,495
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Computing audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Computing audience comes from Germany.

Worldwide audience distribution share by country for Computing
CountryShare
United States17.4%
Brazil9.7%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Computing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.47×
02Thüringen~100K1.19×
03Sachsen-Anhalt~100K1.09×
04Brandenburg~200K1.07×
05Rheinland-Pfalz~200K1.03×
06Niedersachsen~500K1.02×
07Mecklenburg-Vorpommern~90K1.01×
08Bayern~700K0.98×
09Nordrhein-Westfalen~1M0.97×
10Baden-Württemberg~600K0.96×
11Bremen~40K0.95×
12Saarland~50K0.91×
13Hessen~300K0.89×
14Berlin~200K0.87×
15Schleswig-Holstein~100K0.84×
16Hamburg~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Computing, Germany
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computing audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media7.47×
02SpreadsheetTechnology & Electronics7.33×
03Data scienceBusiness & Career5.58×
04Desktop computersTechnology & Electronics4.96×
05FirefoxInternet & Social Media4.42×
06Computer securityBusiness & Career3.82×
07NatureHome & Garden2.86×
08EmailTechnology & Electronics2.84×
09Robert RedfordMovies & TV2.69×
10VacationsTravel & Leisure2.67×
11TwitchGames2.67×
12SteamGames2.42×
13FamilyKids & Family2.31×
14Renewable energyBusiness & Career2.06×
15RedditInternet & Social Media1.96×
16TattoosFashion & Accessoires1.89×
17German languagePolitics & Society1.85×
18GermanyTravel & Leisure1.74×
19Netto Marken-DiscountShopping1.74×
20Müller (company)Food & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.94×
Early Adopter MentalityPOWER1.71×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Sports ActivityPOWER0.82×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computing have in Germany?

Computing has an estimated audience of 4,727,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Computing fans?

44.2% of Computing fans are female, 55.8% are male, with an average age of 42.2 years.

03

Which brands do Computing fans like most?

Computing fans show strongest brand affinity for GitHub (7.47×), Nature (2.86×), and Family (2.31×) over the country average.

04

Where do Computing fans live in Germany?

Computing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Computing fans also like?

Beyond Computing itself, the audience over-indexes on Nature (2.86×), Family (2.31×), Germany (1.74×), and Desktop computers (4.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Computing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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