Computing Audience in Germany
Computing has an estimated audience of 4,727,495 people in Germany. 44.2% are female, 55.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Stradivarius, Progressive rock, Israel, Škoda Kodiaq.
The average Computing fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Stradivarius, Progressive rock, with strongest over-indexing on CAC 40 (1.91× the country average). Demographically, the Computing audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computing fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.2 |
| Estimated audience size | 4,727,495 |
Audience persona
The typical Computing fan in Germany is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 928,792 | 0.9× |
| Bayern | 791,089 | 1.04× |
| Baden-Württemberg | 662,650 | 1.03× |
| Hessen | 473,022 | 1.31× |
| Niedersachsen | 322,549 | 0.7× |
| Berlin | 267,420 | 1.27× |
| Sachsen | 186,455 | 0.8× |
| Rheinland-Pfalz | 160,711 | 0.68× |
| Schleswig-Holstein | 124,534 | 0.73× |
| Sachsen-Anhalt | 111,987 | 0.91× |
| Thüringen | 98,836 | 0.82× |
| Brandenburg | 96,381 | 0.66× |
| Mecklenburg-Vorpommern | 84,423 | 0.94× |
| Saarland | 83,925 | 1.45× |
| Bremen | 82,359 | 2.04× |
| Hamburg | 77,635 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.91× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.55× | Music & Radio |
| Israel | 1.86× | Travel & Leisure |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Christmas Gift | 1.53× | Kids & Family |
| Hypertext | 2.4× | Technology & Electronics |
| KLIX (AM) | 1.94× | Music & Radio |
| Corfu (regional unit) | 2.09× | Travel & Leisure |
| Medieval fantasy | 7.16× | Literature |
| Home Delivery | 1.74× | Food & Beverages |
| Eden Lake | 3.06× | Movies & TV |
| Esra Erol | 3.23× | Movies & TV |
| Volvo V60 | 2.53× | Cars & Mobility |
| Ma Mère | 5.85× | Movies & TV |
| Keeper (password manager) | 2.24× | Technology & Electronics |
| Golem | 1.64× | Technology & Electronics |
| Captain Fantastic (film) | 4.06× | Movies & TV |
| Theocracy | 4.64× | Music & Radio |
| Vocal harmony | 3.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.69 |
| Need for Security | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.35 |
| Social Media Usage | JOY | 1.29 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
See Computing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computing have in Germany?
Computing has an estimated audience of 4,727,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computing fans?
44.2% of Computing fans are female, 55.8% are male, with an average age of 42.2 years.
Which brands do Computing fans like most?
Computing fans show strongest brand affinity for CAC 40 (1.91×), Stradivarius (1.97×), and Progressive rock (1.55×) over the country average.
Where do Computing fans live in Germany?
Computing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 928,792), Bayern (reach 791,089), and Baden-Württemberg (reach 662,650). These three regions account for the largest share of the active audience.
What other brands do Computing fans also like?
Beyond Computing itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.55×), Israel (1.86×), and Škoda Kodiaq (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.