A data profile of the people who buy, follow and care about Computing in United Kingdom — modelled from more than twelve digital signal sources. Computing has an estimated audience of 4,587,508 people in United Kingdom.
The average Computing fan in United Kingdom is 44.5 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Esso, Risk management, with strongest over-indexing on Wikipedia (6.69× the country average).
Demographically, the Computing audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Computing fan in United Kingdom is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computing profile in United Kingdom.
44.8% are female, 55.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 44.5 |
| Estimated audience size | 4,587,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Computing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
Where the Computing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.54× | |
| 02 | Yorkshire and the Humber | ~500K | 1.41× | |
| 03 | South East | ~600K | 1.01× | |
| 04 | North East | ~200K | 1.00× | |
| 05 | South West | ~300K | 0.88× | |
| 06 | East Midlands | ~300K | 0.84× | |
| 07 | East of England | ~300K | 0.83× | |
| 08 | North West | ~300K | 0.53× |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.69× | ||
| 02 | Job fair | Business & Career | 4.29× | ||
| 03 | Risk management | Business & Career | 4.27× | ||
| 04 | Sketch comedy | Movies & TV | 4.04× | ||
| 05 | Information security | Business & Career | 3.88× | ||
| 06 | Esso | Cars & Mobility | 3.75× | ||
| 07 | Country rap | Music & Radio | 3.64× | ||
| 08 | Adoption | Kids & Family | 3.56× | ||
| 09 | GitHub | Internet & Social Media | 3.33× | ||
| 10 | Satire | Literature | 3.06× | ||
| 11 | Margot Robbie | Movies & TV | 2.78× | ||
| 12 | Political science | Business & Career | 2.61× | ||
| 13 | Betfair | Games | 2.56× | ||
| 14 | Innovation | Business & Career | 2.20× | ||
| 15 | Mobile home | Cars & Mobility | 2.12× | ||
| 16 | Refrigerator | Home & Garden | 2.08× | ||
| 17 | William Hill (bookmaker) | Games | 2.03× | ||
| 18 | Hobby | Home & Garden | 1.97× | ||
| 19 | Internet & Social Media | 1.80× | |||
| 20 | Mobile game | Games | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.86× | |
| Career Orientation | POWER | 1.72× | |
| Early Adopter Mentality | POWER | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.79× |
Computing has an estimated audience of 4,587,508 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
44.8% of Computing fans are female, 55.2% are male, with an average age of 44.5 years.
Computing fans show strongest brand affinity for Wikipedia (6.69×), Esso (3.75×), and Risk management (4.27×) over the country average.
Computing fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Computing itself, the audience over-indexes on Esso (3.75×), Risk management (4.27×), Satire (3.06×), and Sketch comedy (4.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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