A data profile of the people who buy, follow and care about Computing in Spain — modelled from more than twelve digital signal sources. Computing has an estimated audience of 4,843,404 people in Spain.
Computing has an estimated audience of 4,843,404 people in Spain. 49.4% are female, 50.6% are male, average age 46.1. Top brand affinities: Iberia (airline), Innovation, WhatsApp, IBEX 35, Computer security.
Top brand affinities include Iberia (airline), Innovation, WhatsApp, with strongest over-indexing on Iberia (airline) (1.8× the country average).
Demographically, the Computing audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Computing fan in Spain is balanced, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Computing profile in Spain.
49.4% are female, 50.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 46.1 |
| Estimated audience size | 4,843,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Computing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.03× | ||
| 02 | Computer security | Business & Career | 3.50× | ||
| 03 | Information security | Business & Career | 3.46× | ||
| 04 | Smart device | Technology & Electronics | 3.09× | ||
| 05 | Innovation | Business & Career | 2.90× | ||
| 06 | Betfair | Games | 2.65× | ||
| 07 | Computer hardware | Technology & Electronics | 2.42× | ||
| 08 | Refrigerator | Home & Garden | 2.42× | ||
| 09 | Twitch | Games | 2.35× | ||
| 10 | IBEX 35 | Business & Career | 1.83× | ||
| 11 | Internet & Social Media | 1.82× | |||
| 12 | Iberia (airline) | Travel & Leisure | 1.80× | ||
| 13 | Travel website | Travel & Leisure | 1.80× | ||
| 14 | Mobile game | Games | 1.72× | ||
| 15 | Distilled beverage | Food & Beverages | 1.72× | ||
| 16 | Wikipedia | Internet & Social Media | 1.71× | ||
| 17 | Caixabank | Business & Career | 1.69× | ||
| 18 | Bankinter | Business & Career | 1.61× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 20 | Banco Sabadell | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.33× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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