Framing (construction) Audience in United States

Framing (construction) has an estimated audience of 9,462,706 people in United States. 41.7% are female, 58.3% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: UK garage, Pro-Ject, Urban Outfitters, Product design, Stamp collecting.
The average Framing (construction) fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Pro-Ject, Urban Outfitters, with strongest over-indexing on UK garage (8.65× the country average). Demographically, the Framing (construction) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Framing (construction) fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 44.4 |
| Estimated audience size | 9,462,706 |
Audience persona
The typical Framing (construction) fan in United States is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 849,862 | 0.82× |
| Texas | 574,691 | 0.71× |
| New York | 536,899 | 1.02× |
| Florida | 481,098 | 0.75× |
| Illinois | 428,961 | 1.36× |
| Ohio | 390,740 | 1.34× |
| Pennsylvania | 380,447 | 1.19× |
| Massachusetts | 284,657 | 1.53× |
| Michigan | 263,982 | 1.07× |
| Virginia | 243,775 | 1.06× |
| New Jersey | 235,940 | 0.98× |
| North Carolina | 226,524 | 0.8× |
| Missouri | 224,716 | 1.47× |
| Washington | 222,868 | 1.17× |
| Georgia | 215,847 | 0.74× |
| Wisconsin | 212,771 | 1.49× |
| Minnesota | 197,301 | 1.46× |
| Indiana | 192,495 | 1.11× |
| Colorado | 168,339 | 1.13× |
| Tennessee | 167,821 | 0.88× |
| Arizona | 166,463 | 0.86× |
| Maryland | 152,307 | 0.94× |
| Oregon | 138,780 | 1.28× |
| Kentucky | 121,774 | 1.03× |
| Connecticut | 116,135 | 1.22× |
| Alabama | 111,805 | 0.85× |
| Iowa | 111,436 | 1.43× |
| South Carolina | 107,391 | 0.75× |
| Kansas | 103,608 | 1.39× |
| Louisiana | 93,109 | 0.76× |
| Utah | 92,307 | 1.09× |
| Oklahoma | 72,330 | 0.69× |
| Arkansas | 61,401 | 0.79× |
| Nebraska | 60,684 | 1.28× |
| Idaho | 53,289 | 1.12× |
| Nevada | 52,391 | 0.57× |
| New Hampshire | 51,822 | 1.39× |
| Mississippi | 39,951 | 0.51× |
| Maine | 36,708 | 1.08× |
| Rhode Island | 33,498 | 1.11× |
| West Virginia | 30,150 | 0.68× |
| Washington, District of Columbia | 27,353 | 0.96× |
| New Mexico | 25,760 | 0.54× |
| Delaware | 22,837 | 0.87× |
| Montana | 22,656 | 0.86× |
| South Dakota | 21,917 | 1× |
| North Dakota | 21,268 | 1.09× |
| Hawaii | 18,608 | 0.46× |
| Alaska | 17,513 | 0.87× |
| Vermont | 15,712 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 8.65× | Music & Radio |
| Pro-Ject | 5.77× | Music & Radio |
| Urban Outfitters | 2.4× | Shopping |
| Product design | 2.37× | Business & Career |
| Stamp collecting | 5.48× | Home & Garden |
| 9NEWS (KUSA) | 3.92× | Movies & TV |
| University of Education | 50.59× | Business & Career |
| HydraFacial | 5.58× | Beauty & Wellness |
| Panama | 2.53× | Travel & Leisure |
| Jesse Plemons | 2.33× | Movies & TV |
| Nebraska Cornhuskers football | 2.35× | Sports |
| Embroidery Library | 10.05× | Home & Garden |
| Kansas | 1.52× | Travel & Leisure |
| Kendra Scott | 1.68× | Fashion & Accessoires |
| Wikia | 1.91× | Internet & Social Media |
| Isometric exercise | 4.91× | Sports |
| Hebe | 3.08× | Home & Garden |
| Jaws | 2.55× | Movies & TV |
| Ricky Stenhouse, Jr. | 7.52× | Sports |
| Laneige | 2.35× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Family Orientation | CONSERVATISM | 1.61 |
| Patriotism | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.31 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 10.6% |
| Australia | 4.7% |
See Framing (construction) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Framing (construction) have in United States?
Framing (construction) has an estimated audience of 9,462,706 people in United States, concentrated in California and Texas.
What is the gender split and age of Framing (construction) fans?
41.7% of Framing (construction) fans are female, 58.3% are male, with an average age of 44.4 years.
Which brands do Framing (construction) fans like most?
Framing (construction) fans show strongest brand affinity for UK garage (8.65×), Pro-Ject (5.77×), and Urban Outfitters (2.4×) over the country average.
Where do Framing (construction) fans live in United States?
Framing (construction) fans in United States are most concentrated in California (reach 849,862), Texas (reach 574,691), and New York (reach 536,899). These three regions account for the largest share of the active audience.
What other brands do Framing (construction) fans also like?
Beyond Framing (construction) itself, the audience over-indexes on Pro-Ject (5.77×), Urban Outfitters (2.4×), Product design (2.37×), and Stamp collecting (5.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Framing (construction). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.