Rascasse Audience Intelligence

Framing (construction) Audience in United States

A data profile of the people who buy, follow and care about Framing (construction) in United States — modelled from more than twelve digital signal sources. Framing (construction) has an estimated audience of 9,462,706 people in United States.

#2389among Topic in United States#273in Home & Garden

The average Framing (construction) fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rachel Weisz, Phillips 66, Duke Energy, with strongest over-indexing on Rachel Weisz (12.33× the country average).

Demographically, the Framing (construction) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Framing (construction) fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Rachel Weisz.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Framing (construction) profile in United States.

Audience size
9.5M
in United States
Gender
41.7%♀
58.3% male
Age
44.4
average years
Country rank
#3779
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Framing (construction) fans

41.7% are female, 58.3% are male, average age 44.4.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Framing (construction) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age44.4
Estimated audience size9,462,706
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Framing (construction) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Framing (construction) audience comes from United States.

Worldwide audience distribution share by country for Framing (construction)
CountryShare
United States39.3%
United Kingdom10.6%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Framing (construction) audience in United States is strongest.

Fig. 05

Top regions by affinity

Framing (construction) fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.61×
02Massachusetts~300K1.48×
03Wisconsin~200K1.39×
04Missouri~200K1.36×
05Iowa~100K1.35×
06Minnesota~200K1.34×
07New Hampshire~50K1.34×
08Washington, District of Columbia~40K1.33×
09Kansas~100K1.30×
10Illinois~400K1.25×
11Connecticut~100K1.25×
12Ohio~400K1.23×
13Oregon~100K1.22×
14Nebraska~60K1.22×
15California~1M1.17×
16Pennsylvania~400K1.17×
17Washington~200K1.12×
18Rhode Island~30K1.12×
19Idaho~50K1.10×
20North Dakota~20K1.10×
21Colorado~200K1.09×
22New Jersey~300K1.07×
23Maine~40K1.07×
24Utah~90K1.06×
25Virginia~200K1.04×
26Indiana~200K1.03×
27Michigan~200K1.01×
28South Dakota~20K1.00×
29Vermont~20K1.00×
30Kentucky~100K0.98×
31Maryland~200K0.94×
32Delaware~20K0.92×
33Alaska~20K0.91×
34Arizona~200K0.90×
35Montana~20K0.89×
36Texas~700K0.87×
37Tennessee~200K0.87×
38Alabama~100K0.85×
39Florida~500K0.84×
40North Carolina~200K0.83×
41Louisiana~100K0.82×
42Arkansas~60K0.82×
43South Carolina~100K0.80×
44Georgia~200K0.79×
45West Virginia~30K0.75×
46Oklahoma~80K0.72×
47New Mexico~30K0.68×
48Hawaii~30K0.67×
49Nevada~60K0.65×
50Mississippi~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Framing (construction), United States
0.61×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Framing (construction) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Framing (construction) audience
#·InterestCategoryAffinity×
01Semi-detachedHome & Garden16.86×
02Rachel WeiszMovies & TV12.33×
03Phillips 66Business & Career9.33×
04MakitaHome & Garden9.09×
05City carCars & Mobility8.72×
06HingeInternet & Social Media6.66×
07Duke EnergyHome & Garden6.49×
08DrywallHome & Garden5.04×
09Kia MotorsCars & Mobility4.11×
10Solar energyHome & Garden3.02×
11Renewable energyBusiness & Career2.88×
12Hardware storeHome & Garden2.70×
13FedExBusiness & Career2.67×
14Mortgage loansBusiness & Career2.40×
15Ace HardwareHome & Garden2.34×
16MenardsHome & Garden2.23×
17Discount storesShopping2.19×
18RenovationHome & Garden2.13×
19SubwayFood & Beverages1.88×
20FurnitureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Framing (construction) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Framing (construction) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
DIY MentalityTHRILL1.80×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Framing (construction) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Framing (construction) have in United States?

Framing (construction) has an estimated audience of 9,462,706 people in United States, concentrated in California and New York.

02

What is the gender split and age of Framing (construction) fans?

41.7% of Framing (construction) fans are female, 58.3% are male, with an average age of 44.4 years.

03

Which brands do Framing (construction) fans like most?

Framing (construction) fans show strongest brand affinity for Rachel Weisz (12.33×), Phillips 66 (9.33×), and Duke Energy (6.49×) over the country average.

04

Where do Framing (construction) fans live in United States?

Framing (construction) fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Framing (construction) fans also like?

Beyond Framing (construction) itself, the audience over-indexes on Phillips 66 (9.33×), Duke Energy (6.49×), City car (8.72×), and Makita (9.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Framing (construction) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Framing (construction). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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