Rascasse Audience Intelligence

Framing (construction) Audience in Germany

A data profile of the people who buy, follow and care about Framing (construction) in Germany — modelled from more than twelve digital signal sources. Framing (construction) has an estimated audience of 644,460 people in Germany.

#4057among Topic in Germany#567in Home & Garden

The average Framing (construction) fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Leon Goretzka, MSV Duisburg, Leroy Sané, with strongest over-indexing on Leon Goretzka (18.51× the country average).

Demographically, the Framing (construction) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Framing (construction) fan in Germany is more male, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Leon Goretzka.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Framing (construction) profile in Germany.

Audience size
644K
in Germany
Gender
44.7%♀
55.3% male
Age
39.3
average years
Country rank
#9511
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Framing (construction) fans

44.7% are female, 55.3% are male, average age 39.3.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Framing (construction) audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age39.3
Estimated audience size644,460
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Framing (construction) audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3926%
40-4924%
50+15%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Framing (construction) audience comes from Germany.

Worldwide audience distribution share by country for Framing (construction)
CountryShare
United States39.3%
United Kingdom10.6%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Framing (construction) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Framing (construction) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.31×
02Hamburg~20K1.24×
03Nordrhein-Westfalen~200K1.16×
04Rheinland-Pfalz~30K1.06×
05Bayern~100K1.05×
06Bremen~6K1.04×
07Brandenburg~20K1.03×
08Baden-Württemberg~90K1.01×
09Niedersachsen~60K1.01×
10Hessen~50K1.00×
11Saarland~7K0.90×
12Sachsen~30K0.89×
13Sachsen-Anhalt~10K0.89×
14Mecklenburg-Vorpommern~10K0.89×
15Thüringen~10K0.88×
16Schleswig-Holstein~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Framing (construction), Germany
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Framing (construction) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Framing (construction) audience
#·InterestCategoryAffinity×
01State schoolKids & Family28.23×
02Naomi ScottMovies & TV23.30×
03Leroy SanéSports20.00×
04Leon GoretzkaSports18.51×
05General practitionerHealth18.30×
06ChandelierHome & Garden17.66×
07Toyota CamryCars & Mobility17.44×
08Cobie SmuldersMovies & TV14.88×
09Subcompact carCars & Mobility11.74×
10MSV DuisburgSports11.12×
11Apartment hotelTravel & Leisure10.25×
12Kitchen cabinetHome & Garden10.16×
13Wood carvingHome & Garden9.20×
14Toyota Land CruiserCars & Mobility8.72×
15Window blindHome & Garden7.48×
16Suspension (vehicle)Cars & Mobility6.91×
17VfL BochumSports5.66×
18Family carCars & Mobility4.91×
19CarcareCars & Mobility4.59×
20VehiclesCars & Mobility1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Framing (construction) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Framing (construction) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
TravellingTHRILL1.70×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Framing (construction) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Social Media UsageJOY0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Framing (construction) have in Germany?

Framing (construction) has an estimated audience of 644,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Framing (construction) fans?

44.7% of Framing (construction) fans are female, 55.3% are male, with an average age of 39.3 years.

03

Which brands do Framing (construction) fans like most?

Framing (construction) fans show strongest brand affinity for Leon Goretzka (18.51×), MSV Duisburg (11.12×), and Leroy Sané (20×) over the country average.

04

Where do Framing (construction) fans live in Germany?

Framing (construction) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Framing (construction) fans also like?

Beyond Framing (construction) itself, the audience over-indexes on MSV Duisburg (11.12×), Leroy Sané (20×), State school (28.23×), and Apartment hotel (10.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Framing (construction) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Framing (construction). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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