Framing (construction) Audience in Germany
Framing (construction) has an estimated audience of 644,460 people in Germany. 44.7% are female, 55.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Leon Goretzka, State school, MSV Duisburg, Leroy Sané, Car wash.
The average Framing (construction) fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Leon Goretzka, State school, MSV Duisburg, with strongest over-indexing on Leon Goretzka (18.6× the country average). Demographically, the Framing (construction) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Framing (construction) fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 39.3 |
| Estimated audience size | 644,460 |
Audience persona
The typical Framing (construction) fan in Germany is more male, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Leon Goretzka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,235 | 1.22× |
| Bayern | 112,643 | 1.09× |
| Baden-Württemberg | 91,290 | 1.04× |
| Niedersachsen | 65,789 | 1.05× |
| Hessen | 47,362 | 0.96× |
| Berlin | 37,730 | 1.31× |
| Rheinland-Pfalz | 32,919 | 1.02× |
| Sachsen | 28,548 | 0.9× |
| Brandenburg | 21,266 | 1.06× |
| Schleswig-Holstein | 16,989 | 0.73× |
| Hamburg | 16,400 | 1.13× |
| Sachsen-Anhalt | 14,895 | 0.89× |
| Thüringen | 14,318 | 0.87× |
| Mecklenburg-Vorpommern | 10,851 | 0.88× |
| Saarland | 6,418 | 0.81× |
| Bremen | 5,647 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leon Goretzka | 18.6× | Sports |
| State school | 32.5× | Kids & Family |
| MSV Duisburg | 11.45× | Sports |
| Leroy Sané | 20× | Sports |
| Car wash | 8.26× | Cars & Mobility |
| Family car | 5.54× | Cars & Mobility |
| Subcompact car | 10.4× | Cars & Mobility |
| Wood carving | 6.88× | Home & Garden |
| Naomi Scott | 20× | Movies & TV |
| Toyota Corolla | 10.76× | Cars & Mobility |
| Chandelier | 14.93× | Home & Garden |
| Carcare | 4.64× | Cars & Mobility |
| General practitioner | 11.48× | Health |
| Kitchen cabinet | 10.31× | Home & Garden |
| Opel Adam | 15.67× | Cars & Mobility |
| Toyota Land Cruiser | 8.62× | Cars & Mobility |
| Cleanliness | 5.33× | Home & Garden |
| Plaster | 17.08× | Health |
| Cobie Smulders | 13.33× | Movies & TV |
| Apartment hotel | 5.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.01 |
| Family Orientation | CONSERVATISM | 1.88 |
| Sustainability | BALANCE | 1.84 |
| Travelling | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 10.6% |
| Australia | 4.7% |
See Framing (construction) audiences in other countries
- Framing (construction) — United States
- Framing (construction) — United Kingdom
- Framing (construction) — France
- Framing (construction) — Italy
- Framing (construction) — Spain
- Framing (construction) — Brazil
- Framing (construction) — Japan
- Framing (construction) — South Korea
- Framing (construction) — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Framing (construction) have in Germany?
Framing (construction) has an estimated audience of 644,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Framing (construction) fans?
44.7% of Framing (construction) fans are female, 55.3% are male, with an average age of 39.3 years.
Which brands do Framing (construction) fans like most?
Framing (construction) fans show strongest brand affinity for Leon Goretzka (18.6×), State school (32.5×), and MSV Duisburg (11.45×) over the country average.
Where do Framing (construction) fans live in Germany?
Framing (construction) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,235), Bayern (reach 112,643), and Baden-Württemberg (reach 91,290). These three regions account for the largest share of the active audience.
What other brands do Framing (construction) fans also like?
Beyond Framing (construction) itself, the audience over-indexes on State school (32.5×), MSV Duisburg (11.45×), Leroy Sané (20×), and Car wash (8.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Framing (construction). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.