Wire Audience in United States

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Wire has an estimated audience of 7,343,932 people in United States. 47.3% are female, 52.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Vocal harmony.

The average Wire fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (17.45× the country average). Demographically, the Wire audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wire fans

Demographic split for Wire audience in United States
MetricValue
Female47.3%
Male52.7%
Average age44.7
Estimated audience size7,343,932

Audience persona

The typical Wire fan in United States is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Wire in United States
RegionReachAffinity
California1,029,8781.28×
Texas717,6771.14×
Florida504,5241.01×
New York473,4671.15×
Illinois305,4051.25×
Pennsylvania242,2110.98×
North Carolina239,2441.08×
Georgia237,3041.05×
Arkansas200,6953.32×
Ohio194,9510.86×
New Jersey189,4761.01×
Virginia187,6021.05×
Michigan186,8840.97×
Washington154,2911.05×
Arizona143,2130.96×
Massachusetts142,2520.98×
Tennessee135,4060.92×
Indiana132,0260.98×
Maryland120,5100.95×
Colorado106,2660.92×
Missouri105,4610.89×
Alabama105,3301.03×
Wisconsin103,3110.94×
South Carolina97,8940.89×
Minnesota93,6880.89×
Louisiana92,2510.97×
Kentucky90,8990.99×
Oregon88,7581.05×
Oklahoma80,2260.98×
Nevada77,1901.09×
Connecticut64,4720.88×
Utah63,8240.97×
Mississippi57,4150.95×
Kansas53,5230.92×
Iowa50,0720.83×
West Virginia36,1471.06×
New Mexico34,2050.93×
Idaho31,8210.86×
Nebraska29,3910.8×
Hawaii28,0400.89×
Washington, District of Columbia25,1801.14×
New Hampshire23,5250.81×
Montana22,3911.1×
Maine22,3670.85×
Rhode Island21,4860.92×
Delaware14,9320.74×
South Dakota12,5600.74×
Alaska11,0880.71×
North Dakota11,0530.73×
Vermont10,1260.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wire audience
BrandAffinityCategory
Governor of Michigan17.45×Politics & Society
Goop11.61×Internet & Social Media
Israel4.15×Travel & Leisure
Wok11.29×Food & Beverages
Vocal harmony7.71×Music & Radio
Grinch6.58×Movies & TV
El Paso County, Colorado19.6×Travel & Leisure
Google Home9.68×Technology & Electronics
Cherish (group)15.79×Music & Radio
Hibachi11.24×Food & Beverages
headspace13.12×Health
Grace Slick12.05×Music & Radio
Fairy godmother9.78×Literature
Hipster11.84×Politics & Society
No Escape (1994 film)13.51×Movies & TV
TV Fanatic12.62×Movies & TV
Kikar HaShabbat15.07×News
Harlow10.37×Travel & Leisure
Ira Glass14.56×Music & Radio
Guitar pedalboard14.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wire audience
TraitClusterScore
Need for SecurityCONSERVATISM1.4
DIY MentalityTHRILL1.38
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.33
IndividualismJOY1.27
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Wire
CountryShare
United States22.8%
United Kingdom5.0%
India4.3%

See Wire audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wire have in United States?

Wire has an estimated audience of 7,343,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Wire fans?

47.3% of Wire fans are female, 52.7% are male, with an average age of 44.7 years.

Which brands do Wire fans like most?

Wire fans show strongest brand affinity for Governor of Michigan (17.45×), Goop (11.61×), and Israel (4.15×) over the country average.

Where do Wire fans live in United States?

Wire fans in United States are most concentrated in California (reach 1,029,878), Texas (reach 717,677), and Florida (reach 504,524). These three regions account for the largest share of the active audience.

What other brands do Wire fans also like?

Beyond Wire itself, the audience over-indexes on Goop (11.61×), Israel (4.15×), Wok (11.29×), and Vocal harmony (7.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.