Rascasse Audience Intelligence

Wire Audience in United States

A data profile of the people who buy, follow and care about Wire in United States — modelled from more than twelve digital signal sources. Wire has an estimated audience of 7,343,932 people in United States.

#2923among Topic in United States#222in Technology & Electronics

The average Wire fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cutlery, Hinge, Hardware store, with strongest over-indexing on Cutlery (6.38× the country average).

Demographically, the Wire audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wire fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Cutlery.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wire profile in United States.

Audience size
7.3M
in United States
Gender
47.3%♀
52.7% male
Age
44.7
average years
Country rank
#4816
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wire fans

47.3% are female, 52.7% are male, average age 44.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Wire audience in United States
MetricValue
Female47.3%
Male52.7%
Average age44.7
Estimated audience size7,343,932
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Wire audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Wire audience comes from United States.

Worldwide audience distribution share by country for Wire
CountryShare
United States22.8%
United Kingdom5.0%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wire audience in United States is strongest.

Fig. 05

Top regions by affinity

Wire fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K2.85×
02California~1M1.19×
03Indiana~200K1.18×
04Illinois~300K1.16×
05Texas~700K1.15×
06New York~400K1.08×
07Alabama~100K1.08×
08Nevada~80K1.07×
09Louisiana~100K1.06×
10North Carolina~200K1.05×
11Washington, District of Columbia~20K1.05×
12Montana~20K1.05×
13Kentucky~90K1.03×
14New Mexico~40K1.03×
15Georgia~200K1.02×
16Virginia~200K1.02×
17Washington~100K1.02×
18Oregon~80K1.01×
19Oklahoma~80K1.01×
20Mississippi~60K1.01×
21West Virginia~30K1.01×
22Utah~70K1.00×
23Massachusetts~100K0.98×
24Florida~500K0.97×
25Kansas~60K0.97×
26New Jersey~200K0.96×
27Michigan~200K0.95×
28Arizona~100K0.95×
29Maryland~100K0.94×
30Nebraska~30K0.94×
31Pennsylvania~200K0.93×
32South Carolina~100K0.93×
33Idaho~30K0.93×
34Missouri~100K0.91×
35Wisconsin~100K0.91×
36Connecticut~70K0.91×
37Hawaii~30K0.91×
38Maine~20K0.91×
39Rhode Island~20K0.91×
40Vermont~10K0.91×
41Ohio~200K0.90×
42Tennessee~100K0.89×
43Iowa~50K0.89×
44Colorado~100K0.87×
45Minnesota~90K0.87×
46South Dakota~10K0.87×
47Alaska~10K0.87×
48North Dakota~10K0.86×
49Delaware~20K0.85×
50New Hampshire~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Wire, United States
0.84×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wire audience
#·InterestCategoryAffinity×
01HingeInternet & Social Media8.21×
02CutleryHome & Garden6.38×
03Optical fiberTechnology & Electronics4.36×
04Hardware storeHome & Garden2.38×
05Lawn mowerHome & Garden2.30×
06Discount TireShopping2.18×
07Real propertyHome & Garden2.06×
08Microwave ovenHome & Garden2.06×
09Internet celebrityInternet & Social Media2.00×
10Risk managementBusiness & Career1.98×
11PlumbingHome & Garden1.97×
12InnovationBusiness & Career1.81×
13CabinetryHome & Garden1.72×
14Ace HardwareHome & Garden1.69×
15Air conditioningTechnology & Electronics1.69×
16AuctionShopping1.68×
17United Parcel ServiceBusiness & Career1.60×
18LivestockPets & Animals1.58×
19GeneticsKids & Family1.57×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.59×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wire audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wire have in United States?

Wire has an estimated audience of 7,343,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wire fans?

47.3% of Wire fans are female, 52.7% are male, with an average age of 44.7 years.

03

Which brands do Wire fans like most?

Wire fans show strongest brand affinity for Cutlery (6.38×), Hinge (8.21×), and Hardware store (2.38×) over the country average.

04

Where do Wire fans live in United States?

Wire fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wire fans also like?

Beyond Wire itself, the audience over-indexes on Hinge (8.21×), Hardware store (2.38×), Livestock (1.58×), and Real property (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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