Wire Audience in Germany
Wire has an estimated audience of 1,019,826 people in Germany. 36.7% are female, 63.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: University of Colorado Denver, Unique Gifts, Pillow, VfL Wolfsburg, Birthday Gifts.
The average Wire fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include University of Colorado Denver, Unique Gifts, Pillow, with strongest over-indexing on University of Colorado Denver (43.91× the country average). Demographically, the Wire audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wire fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 43.8 |
| Estimated audience size | 1,019,826 |
Audience persona
The typical Wire fan in Germany is more male, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for University of Colorado Denver.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,415 | 1.22× |
| Bayern | 179,015 | 1.09× |
| Baden-Württemberg | 155,038 | 1.11× |
| Niedersachsen | 101,482 | 1.02× |
| Hessen | 85,180 | 1.1× |
| Rheinland-Pfalz | 58,033 | 1.14× |
| Berlin | 46,931 | 1.03× |
| Sachsen | 46,508 | 0.93× |
| Schleswig-Holstein | 33,325 | 0.91× |
| Brandenburg | 26,649 | 0.84× |
| Hamburg | 25,431 | 1.1× |
| Sachsen-Anhalt | 22,637 | 0.86× |
| Thüringen | 22,139 | 0.85× |
| Mecklenburg-Vorpommern | 13,975 | 0.72× |
| Saarland | 12,294 | 0.98× |
| Bremen | 9,576 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Colorado Denver | 43.91× | Business & Career |
| Unique Gifts | 1.57× | Shopping |
| Pillow | 1.69× | Home & Garden |
| VfL Wolfsburg | 1.55× | Sports |
| Birthday Gifts | 1.51× | Kids & Family |
| Israel | 1.6× | Travel & Leisure |
| Corfu (regional unit) | 2.18× | Travel & Leisure |
| Stucco | 1.57× | Home & Garden |
| Coworking | 2.14× | Business & Career |
| Sixx | 1.62× | Movies & TV |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Eden Lake | 2.24× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.97× | Politics & Society |
| Vocal harmony | 3.36× | Music & Radio |
| Women's empowerment | 1.62× | Politics & Society |
| The Knot (Website) | 3.89× | Kids & Family |
| Eurosport 1 | 6.49× | Sports |
| Geothermal heating | 2.04× | Home & Garden |
| Volvo V60 | 1.9× | Cars & Mobility |
| Zagreb | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.75 |
| DIY Mentality | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
| Need for Security | CONSERVATISM | 1.4 |
| Individualism | JOY | 1.39 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.0% |
| India | 4.3% |
See Wire audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wire have in Germany?
Wire has an estimated audience of 1,019,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wire fans?
36.7% of Wire fans are female, 63.3% are male, with an average age of 43.8 years.
Which brands do Wire fans like most?
Wire fans show strongest brand affinity for University of Colorado Denver (43.91×), Unique Gifts (1.57×), and Pillow (1.69×) over the country average.
Where do Wire fans live in Germany?
Wire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,415), Bayern (reach 179,015), and Baden-Württemberg (reach 155,038). These three regions account for the largest share of the active audience.
What other brands do Wire fans also like?
Beyond Wire itself, the audience over-indexes on Unique Gifts (1.57×), Pillow (1.69×), VfL Wolfsburg (1.55×), and Birthday Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.