Rascasse Audience Intelligence

Wire Audience in Germany

A data profile of the people who buy, follow and care about Wire in Germany — modelled from more than twelve digital signal sources. Wire has an estimated audience of 1,019,826 people in Germany.

#3117among Topic in Germany#328in Technology & Electronics

The average Wire fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Non-alcoholic beverage, Solar cell, with strongest over-indexing on Ornamental plant (3.9× the country average).

Demographically, the Wire audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wire fan in Germany is more male, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ornamental plant.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wire profile in Germany.

Audience size
1M
in Germany
Gender
36.7%♀
63.3% male
Age
43.8
average years
Country rank
#6408
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wire fans

36.7% are female, 63.3% are male, average age 43.8.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Wire audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age43.8
Estimated audience size1,019,826
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Wire audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Wire audience comes from Germany.

Worldwide audience distribution share by country for Wire
CountryShare
United States22.8%
United Kingdom5.0%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wire fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.16×
02Berlin~50K1.14×
03Hessen~90K1.13×
04Baden-Württemberg~200K1.12×
05Rheinland-Pfalz~60K1.09×
06Bremen~9K1.07×
07Bayern~200K1.06×
08Hamburg~20K1.06×
09Niedersachsen~100K1.01×
10Saarland~10K0.99×
11Sachsen~50K0.94×
12Thüringen~20K0.92×
13Schleswig-Holstein~30K0.91×
14Sachsen-Anhalt~20K0.88×
15Brandenburg~30K0.87×
16Mecklenburg-Vorpommern~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Wire, Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wire audience
#·InterestCategoryAffinity×
01The WireMovies & TV11.13×
02James MarsdenMovies & TV11.09×
03Non-alcoholic beverageFood & Beverages6.58×
04Solar cellHome & Garden5.51×
05Ryan GoslingMovies & TV4.14×
06Ornamental plantHome & Garden3.90×
07WürthHome & Garden3.67×
08FRITZ!BoxTechnology & Electronics3.00×
09HVACHome & Garden2.90×
10Efficient energy useTechnology & Electronics2.48×
11Solar energyHome & Garden2.17×
12Müller (company)Food & Beverages2.08×
13TransfermarktSports1.99×
14TattoosFashion & Accessoires1.89×
15Netto Marken-DiscountShopping1.79×
16Google MapsInternet & Social Media1.76×
17HornbachShopping1.70×
18NatureHome & Garden1.68×
19TagesschauMovies & TV1.67×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wire audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
IndividualismJOY1.62×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wire audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.73×
Luxury OrientationPREMIUM0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wire have in Germany?

Wire has an estimated audience of 1,019,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wire fans?

36.7% of Wire fans are female, 63.3% are male, with an average age of 43.8 years.

03

Which brands do Wire fans like most?

Wire fans show strongest brand affinity for Ornamental plant (3.9×), Non-alcoholic beverage (6.58×), and Solar cell (5.51×) over the country average.

04

Where do Wire fans live in Germany?

Wire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wire fans also like?

Beyond Wire itself, the audience over-indexes on Non-alcoholic beverage (6.58×), Solar cell (5.51×), FRITZ!Box (3×), and Müller (company) (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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