Rascasse Audience Intelligence

Avant-garde Audience in Germany

A data profile of the people who buy, follow and care about Avant-garde in Germany — modelled from more than twelve digital signal sources. Avant-garde has an estimated audience of 438,454 people in Germany.

#5006among Topic in Germany#619in Fashion & Accessoires

The average Avant-garde fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Evangeline Lilly, Art Nouveau, African art, with strongest over-indexing on Evangeline Lilly (18.68× the country average).

Demographically, the Avant-garde audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Avant-garde fan in Germany is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Evangeline Lilly.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avant-garde profile in Germany.

Audience size
438K
in Germany
Gender
51.2%♀
48.8% male
Age
37.3
average years
Country rank
#13016
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avant-garde fans

51.2% are female, 48.8% are male, average age 37.3.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Avant-garde audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age37.3
Estimated audience size438,454
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Avant-garde audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Avant-garde audience comes from Germany.

Worldwide audience distribution share by country for Avant-garde
CountryShare
United States12.8%
Mexico11.1%
Spain8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avant-garde audience in Germany is strongest.

Fig. 05

Top regions by affinity

Avant-garde fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.69×
02Hessen~40K1.22×
03Baden-Württemberg~60K1.05×
04Hamburg~10K1.05×
05Nordrhein-Westfalen~100K1.04×
06Rheinland-Pfalz~20K1.03×
07Bremen~4K1.02×
08Bayern~70K1.00×
09Sachsen~20K0.98×
10Saarland~5K0.95×
11Niedersachsen~40K0.94×
12Brandenburg~10K0.92×
13Schleswig-Holstein~10K0.91×
14Sachsen-Anhalt~10K0.90×
15Thüringen~10K0.90×
16Mecklenburg-Vorpommern~7K0.88×
Fig. 06

Affinity by region

Affinity by region — Avant-garde, Germany
0.88×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avant-garde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avant-garde audience
#·InterestCategoryAffinity×
01African artArts & Culture21.31×
02Art NouveauArts & Culture20.82×
03Evangeline LillyMovies & TV18.68×
04Biomedical engineeringBusiness & Career5.34×
05Star TV (Turkey)Movies & TV4.68×
06Mel GibsonMovies & TV4.61×
07Leonardo da VinciArts & Culture4.43×
08Eyelash extensionsBeauty & Wellness4.00×
09Robert RedfordMovies & TV3.67×
10Conceptual artArts & Culture3.64×
11Dua LipaMusic & Radio3.47×
12Permanent makeupBeauty & Wellness3.41×
13Crime fictionLiterature3.29×
14Drop shippingShopping2.28×
15Michael JacksonMusic & Radio2.28×
16VacationsTravel & Leisure1.87×
17TattoosFashion & Accessoires1.86×
18German languagePolitics & Society1.82×
19NatureHome & Garden1.62×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avant-garde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avant-garde audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.34×
Urban LifestyleOPEN2.21×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avant-garde audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.83×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avant-garde have in Germany?

Avant-garde has an estimated audience of 438,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Avant-garde fans?

51.2% of Avant-garde fans are female, 48.8% are male, with an average age of 37.3 years.

03

Which brands do Avant-garde fans like most?

Avant-garde fans show strongest brand affinity for Evangeline Lilly (18.68×), Art Nouveau (20.82×), and African art (21.31×) over the country average.

04

Where do Avant-garde fans live in Germany?

Avant-garde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Avant-garde fans also like?

Beyond Avant-garde itself, the audience over-indexes on Art Nouveau (20.82×), African art (21.31×), Robert Redford (3.67×), and Eyelash extensions (4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Avant-garde audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Avant-garde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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