Avant-garde Audience in Germany
Avant-garde has an estimated audience of 438,454 people in Germany. 51.2% are female, 48.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Art Nouveau, Tagesschau, German television comedy, Hannah Arendt.
The average Avant-garde fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Art Nouveau, Tagesschau, with strongest over-indexing on Satire (6.64× the country average). Demographically, the Avant-garde audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Avant-garde fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.3 |
| Estimated audience size | 438,454 |
Audience persona
The typical Avant-garde fan in Germany is balanced, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,349 | 1.12× |
| Bayern | 71,747 | 1.02× |
| Baden-Württemberg | 69,213 | 1.16× |
| Hessen | 44,294 | 1.33× |
| Niedersachsen | 38,116 | 0.9× |
| Berlin | 36,903 | 1.88× |
| Rheinland-Pfalz | 24,616 | 1.12× |
| Sachsen | 21,139 | 0.98× |
| Schleswig-Holstein | 13,257 | 0.84× |
| Brandenburg | 11,663 | 0.86× |
| Hamburg | 11,208 | 1.13× |
| Thüringen | 7,983 | 0.71× |
| Sachsen-Anhalt | 7,415 | 0.65× |
| Mecklenburg-Vorpommern | 5,435 | 0.65× |
| Bremen | 3,663 | 0.98× |
| Saarland | 3,635 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.64× | Literature |
| Art Nouveau | 19.3× | Arts & Culture |
| Tagesschau | 2.37× | Movies & TV |
| German television comedy | 6.71× | Movies & TV |
| Hannah Arendt | 11.46× | Literature |
| Drop shipping | 3.55× | Shopping |
| Eyelash extensions | 4.92× | Beauty & Wellness |
| Evangeline Lilly | 9.74× | Movies & TV |
| Maine Coon | 4.08× | Pets & Animals |
| Self care | 3.01× | Health |
| Headphones | 4.72× | Technology & Electronics |
| Jamie Lee Curtis | 6.01× | Movies & TV |
| Family | 1.7× | Kids & Family |
| Biomedical engineering | 6.47× | Business & Career |
| Permanent makeup | 3.57× | Beauty & Wellness |
| Spiegel Online | 1.71× | News |
| Country rap | 4.54× | Music & Radio |
| ESPN | 7.73× | Movies & TV |
| Livemusic | 2.45× | Music & Radio |
| Winona Ryder | 4.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.12 |
| Design Affinity | PREMIUM | 1.83 |
| Extroversion | THRILL | 1.78 |
| Sustainability | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Mexico | 11.1% |
| Spain | 8.3% |
See Avant-garde audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Avant-garde have in Germany?
Avant-garde has an estimated audience of 438,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avant-garde fans?
51.2% of Avant-garde fans are female, 48.8% are male, with an average age of 37.3 years.
Which brands do Avant-garde fans like most?
Avant-garde fans show strongest brand affinity for Satire (6.64×), Art Nouveau (19.3×), and Tagesschau (2.37×) over the country average.
Where do Avant-garde fans live in Germany?
Avant-garde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,349), Bayern (reach 71,747), and Baden-Württemberg (reach 69,213). These three regions account for the largest share of the active audience.
What other brands do Avant-garde fans also like?
Beyond Avant-garde itself, the audience over-indexes on Art Nouveau (19.3×), Tagesschau (2.37×), German television comedy (6.71×), and Hannah Arendt (11.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avant-garde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.