Avant-garde Audience in United States

Avant-garde logo

Avant-garde has an estimated audience of 1,892,620 people in United States. 51.9% are female, 48.1% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Horoscope, The Scorpion King, Day trading, Planet Fitness, Debbie Harry.

The average Avant-garde fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horoscope, The Scorpion King, Day trading, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Avant-garde audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Avant-garde fans

Demographic split for Avant-garde audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.3
Estimated audience size1,892,620

Audience persona

The typical Avant-garde fan in United States is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Avant-garde in United States
RegionReachAffinity
California261,4081.26×
Texas239,0781.47×
New York198,0521.87×
Florida156,7751.22×
Pennsylvania66,5241.04×
Georgia64,9751.11×
Illinois61,7460.98×
New Jersey59,2821.23×
North Carolina56,0830.98×
Ohio53,1210.91×
Arizona46,6591.21×
Virginia46,2691×
Michigan46,2600.93×
Washington43,7701.15×
Wisconsin43,0371.51×
Massachusetts39,8121.07×
Tennessee34,7850.92×
Maryland33,2261.02×
Minnesota32,8091.21×
Indiana32,3710.94×
Colorado28,5810.96×
Missouri28,3960.93×
South Carolina24,5390.86×
Oregon24,4761.13×
Louisiana23,8340.98×
Kentucky23,4710.99×
Alabama22,3990.85×
Oklahoma22,0791.05×
Connecticut21,0191.11×
Utah18,6451.1×
Nevada17,8750.98×
Arkansas13,5340.87×
Mississippi12,4870.8×
Kansas12,4430.83×
Iowa12,3540.79×
Idaho8,8800.94×
New Mexico8,6840.91×
Hawaii8,5391.05×
West Virginia7,5500.86×
Nebraska7,4240.78×
Rhode Island6,8551.14×
New Hampshire6,3530.85×
Washington, District of Columbia6,0321.06×
Maine5,6060.83×
Delaware4,4010.84×
Montana4,1320.79×
Alaska3,4110.84×
South Dakota2,9350.67×
North Dakota2,7780.71×
Vermont2,7080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avant-garde audience
BrandAffinityCategory
Horoscope13.08×Health
The Scorpion King82.47×Movies & TV
Day trading13.2×Business & Career
Planet Fitness4.3×Sports
Debbie Harry24.42×Music & Radio
Edvard Munch38.03×Arts & Culture
Glam rock18×Music & Radio
Diaper bag5.75×Kids & Family
Gustav Klimt30.1×Arts & Culture
Junji Ito27.23×Literature
Indianapolis Motor Speedway11.43×Sports
Blended whiskey10.1×Food & Beverages
Bass guitar3.67×Music & Radio
Georgia O'Keeffe15.5×Arts & Culture
Property insurance11.88×Home & Garden
Whole grain9.56×Food & Beverages
MSN2.57×News
Volaris8.73×Travel & Leisure
Boston Marathon9.42×Sports
Cross-country skiing9.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avant-garde audience
TraitClusterScore
Risk AppetiteTHRILL3.06
Design AffinityPREMIUM2.99
Luxury OrientationPREMIUM2.37
LGBTQ+ IdentityOPEN1.99
SustainabilityBALANCE1.9
Early Adopter MentalityPOWER1.86

Worldwide distribution

Worldwide audience distribution share by country for Avant-garde
CountryShare
United States12.8%
Mexico11.1%
Spain8.3%

See Avant-garde audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Avant-garde have in United States?

Avant-garde has an estimated audience of 1,892,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Avant-garde fans?

51.9% of Avant-garde fans are female, 48.1% are male, with an average age of 38.3 years.

Which brands do Avant-garde fans like most?

Avant-garde fans show strongest brand affinity for Horoscope (13.08×), The Scorpion King (82.47×), and Day trading (13.2×) over the country average.

Where do Avant-garde fans live in United States?

Avant-garde fans in United States are most concentrated in California (reach 261,408), Texas (reach 239,078), and New York (reach 198,052). These three regions account for the largest share of the active audience.

What other brands do Avant-garde fans also like?

Beyond Avant-garde itself, the audience over-indexes on The Scorpion King (82.47×), Day trading (13.2×), Planet Fitness (4.3×), and Debbie Harry (24.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avant-garde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.