Rascasse Audience Intelligence

Avant-garde Audience in United States

A data profile of the people who buy, follow and care about Avant-garde in United States — modelled from more than twelve digital signal sources. Avant-garde has an estimated audience of 1,892,620 people in United States.

#6513among Topic in United States#658in Fashion & Accessoires

The average Avant-garde fan in United States is 38.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Debbie Harry, Diego Rivera, The Scorpion King, with strongest over-indexing on Debbie Harry (18.26× the country average).

Demographically, the Avant-garde audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avant-garde fan in United States is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Debbie Harry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avant-garde profile in United States.

Audience size
1.9M
in United States
Gender
51.9%♀
48.1% male
Age
38.3
average years
Country rank
#14883
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avant-garde fans

51.9% are female, 48.1% are male, average age 38.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Avant-garde audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.3
Estimated audience size1,892,620
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Avant-garde audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Avant-garde audience comes from United States.

Worldwide audience distribution share by country for Avant-garde
CountryShare
United States12.8%
Mexico11.1%
Spain8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avant-garde audience in United States is strongest.

Fig. 05

Top regions by affinity

Avant-garde fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.15×
02Wisconsin~60K2.03×
03Texas~300K1.76×
04Minnesota~40K1.33×
05New Jersey~60K1.21×
06Oregon~30K1.21×
07Arizona~50K1.17×
08Utah~20K1.17×
09California~200K1.14×
10Rhode Island~7K1.13×
11Massachusetts~40K1.12×
12Florida~100K1.11×
13Washington~40K1.07×
14Washington, District of Columbia~6K1.06×
15Connecticut~20K1.04×
16Colorado~30K1.01×
17Georgia~60K1.00×
18Pennsylvania~60K0.99×
19Alaska~4K0.99×
20Vermont~3K0.99×
21Oklahoma~20K0.98×
22Missouri~30K0.96×
23Maine~7K0.96×
24Hawaii~8K0.95×
25Virginia~40K0.94×
26Illinois~60K0.93×
27Maryland~30K0.92×
28New Hampshire~7K0.91×
29Michigan~40K0.90×
30Indiana~30K0.90×
31Montana~5K0.90×
32North Carolina~50K0.89×
33Louisiana~20K0.89×
34Arkansas~10K0.88×
35Kansas~10K0.88×
36Kentucky~20K0.87×
37Idaho~8K0.87×
38Delaware~4K0.85×
39Ohio~50K0.84×
40New Mexico~8K0.84×
41South Carolina~20K0.82×
42Nevada~20K0.82×
43Iowa~10K0.82×
44Tennessee~30K0.81×
45West Virginia~7K0.81×
46Nebraska~8K0.80×
47South Dakota~3K0.80×
48North Dakota~3K0.80×
49Alabama~20K0.79×
50Mississippi~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Avant-garde, United States
0.75×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avant-garde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avant-garde audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV33.42×
02Debbie HarryMusic & Radio18.26×
03Diego RiveraArts & Culture15.86×
04Concept artArts & Culture9.02×
05Georgia O'KeeffeArts & Culture8.49×
06International educationBusiness & Career7.89×
07Portrait paintingArts & Culture5.42×
08VolarisTravel & Leisure4.91×
09Disneyland ParisTravel & Leisure4.55×
10Web serverTechnology & Electronics4.44×
11Car and DriverCars & Mobility3.91×
12Graphic novelLiterature3.83×
13Oil paintingArts & Culture3.41×
14Abstract artArts & Culture3.35×
15Watercolor paintingArts & Culture3.28×
16Broadway theatreTravel & Leisure2.64×
17InnovationBusiness & Career2.25×
18MetaphysicsBusiness & Career2.18×
19Planet FitnessSports2.03×
20United States Postal ServiceBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avant-garde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avant-garde audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.96×
Urban LifestyleOPEN1.43×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avant-garde audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Healthy LifestyleBALANCE0.85×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avant-garde have in United States?

Avant-garde has an estimated audience of 1,892,620 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Avant-garde fans?

51.9% of Avant-garde fans are female, 48.1% are male, with an average age of 38.3 years.

03

Which brands do Avant-garde fans like most?

Avant-garde fans show strongest brand affinity for Debbie Harry (18.26×), Diego Rivera (15.86×), and The Scorpion King (33.42×) over the country average.

04

Where do Avant-garde fans live in United States?

Avant-garde fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Avant-garde fans also like?

Beyond Avant-garde itself, the audience over-indexes on Diego Rivera (15.86×), The Scorpion King (33.42×), Web server (4.44×), and Planet Fitness (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Avant-garde audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avant-garde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →