Avant-garde Audience in United States

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Avant-garde has an estimated audience of 1,892,620 people in United States. 51.9% are female, 48.1% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Steampunk, Nationality, Israel, Natural rubber.

The average Avant-garde fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Steampunk, Nationality, with strongest over-indexing on Kendra Scott (5.36× the country average). Demographically, the Avant-garde audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Avant-garde fans

Demographic split for Avant-garde audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.3
Estimated audience size1,892,620

Audience persona

The typical Avant-garde fan in United States is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Avant-garde in United States
RegionReachAffinity
California261,4081.26×
Texas239,0781.47×
New York198,0521.87×
Florida156,7751.22×
Pennsylvania66,5241.04×
Georgia64,9751.11×
Illinois61,7460.98×
New Jersey59,2821.23×
North Carolina56,0830.98×
Ohio53,1210.91×
Arizona46,6591.21×
Virginia46,2691×
Michigan46,2600.93×
Washington43,7701.15×
Wisconsin43,0371.51×
Massachusetts39,8121.07×
Tennessee34,7850.92×
Maryland33,2261.02×
Minnesota32,8091.21×
Indiana32,3710.94×
Colorado28,5810.96×
Missouri28,3960.93×
South Carolina24,5390.86×
Oregon24,4761.13×
Louisiana23,8340.98×
Kentucky23,4710.99×
Alabama22,3990.85×
Oklahoma22,0791.05×
Connecticut21,0191.11×
Utah18,6451.1×
Nevada17,8750.98×
Arkansas13,5340.87×
Mississippi12,4870.8×
Kansas12,4430.83×
Iowa12,3540.79×
Idaho8,8800.94×
New Mexico8,6840.91×
Hawaii8,5391.05×
West Virginia7,5500.86×
Nebraska7,4240.78×
Rhode Island6,8551.14×
New Hampshire6,3530.85×
Washington, District of Columbia6,0321.06×
Maine5,6060.83×
Delaware4,4010.84×
Montana4,1320.79×
Alaska3,4110.84×
South Dakota2,9350.67×
North Dakota2,7780.71×
Vermont2,7080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avant-garde audience
BrandAffinityCategory
Kendra Scott5.36×Fashion & Accessoires
Steampunk8.64×Fashion & Accessoires
Nationality3.67×Politics & Society
Israel3.02×Travel & Leisure
Natural rubber2.68×Cars & Mobility
Nipsey Hussle6.83×Music & Radio
Hog Hunting3.87×Sports
Home construction1.57×Home & Garden
Nebraska Cornhuskers football3.65×Sports
Bank account2.45×Business & Career
3D printing2.37×Technology & Electronics
Electrolyte4.08×Health
Jesse Plemons2.84×Movies & TV
Personality4.94×Business & Career
Maracaibo8.2×Travel & Leisure
Homie10.53×Politics & Society
Riedel (glass manufacturer)18×Home & Garden
Urban horticulture2.48×Home & Garden
John Havlicek9.32×Sports
Charlamagne Tha God5.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avant-garde audience
TraitClusterScore
Risk AppetiteTHRILL3.06
Design AffinityPREMIUM2.99
Luxury OrientationPREMIUM2.37
LGBTQ+ IdentityOPEN1.99
SustainabilityBALANCE1.9
Early Adopter MentalityPOWER1.86

Worldwide distribution

Worldwide audience distribution share by country for Avant-garde
CountryShare
United States12.8%
Mexico11.1%
Spain8.3%

See Avant-garde audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Avant-garde have in United States?

Avant-garde has an estimated audience of 1,892,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Avant-garde fans?

51.9% of Avant-garde fans are female, 48.1% are male, with an average age of 38.3 years.

Which brands do Avant-garde fans like most?

Avant-garde fans show strongest brand affinity for Kendra Scott (5.36×), Steampunk (8.64×), and Nationality (3.67×) over the country average.

Where do Avant-garde fans live in United States?

Avant-garde fans in United States are most concentrated in California (reach 261,408), Texas (reach 239,078), and New York (reach 198,052). These three regions account for the largest share of the active audience.

What other brands do Avant-garde fans also like?

Beyond Avant-garde itself, the audience over-indexes on Steampunk (8.64×), Nationality (3.67×), Israel (3.02×), and Natural rubber (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avant-garde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.