Broker-dealer Audience in United States
Broker-dealer has an estimated audience of 814,580 people in United States. 35.6% are female, 64.4% are male, average age 45.0. Top regions: New York, California, Texas. Top brand affinities: Israel, Halsey, Oregon, Preta Gil, Governor of Michigan, Peugeot 308.
The average Broker-dealer fan in United States is 45.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Halsey, Oregon, Preta Gil, with strongest over-indexing on Israel (4.83× the country average). Demographically, the Broker-dealer audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Broker-dealer fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 45.0 |
| Estimated audience size | 814,580 |
Audience persona
The typical Broker-dealer fan in United States is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 147,391 | 3.24× |
| California | 88,600 | 0.99× |
| Texas | 61,440 | 0.88× |
| Florida | 55,358 | 1× |
| New Jersey | 41,054 | 1.98× |
| Illinois | 40,084 | 1.48× |
| Pennsylvania | 29,781 | 1.09× |
| Massachusetts | 28,863 | 1.8× |
| Virginia | 28,113 | 1.42× |
| North Carolina | 26,514 | 1.08× |
| Georgia | 22,945 | 0.91× |
| Ohio | 17,013 | 0.68× |
| Michigan | 14,114 | 0.66× |
| Connecticut | 13,516 | 1.65× |
| Colorado | 12,085 | 0.94× |
| Maryland | 12,057 | 0.86× |
| Arizona | 11,999 | 0.72× |
| Minnesota | 10,818 | 0.93× |
| Washington | 10,301 | 0.63× |
| Tennessee | 9,694 | 0.59× |
| Missouri | 9,637 | 0.73× |
| Indiana | 8,803 | 0.59× |
| Iowa | 8,536 | 1.27× |
| Washington, District of Columbia | 8,525 | 3.48× |
| Wisconsin | 7,721 | 0.63× |
| South Carolina | 7,464 | 0.61× |
| Utah | 6,017 | 0.82× |
| Alabama | 5,607 | 0.49× |
| Oregon | 5,562 | 0.6× |
| Kansas | 5,548 | 0.86× |
| Kentucky | 5,363 | 0.53× |
| Louisiana | 4,685 | 0.45× |
| Nevada | 4,308 | 0.55× |
| Oklahoma | 3,924 | 0.43× |
| Nebraska | 3,844 | 0.94× |
| Mississippi | 3,011 | 0.45× |
| New Hampshire | 2,901 | 0.9× |
| Arkansas | 2,898 | 0.43× |
| Rhode Island | 2,637 | 1.02× |
| Idaho | 2,487 | 0.61× |
| West Virginia | 2,486 | 0.66× |
| Alaska | 2,480 | 1.42× |
| Hawaii | 2,375 | 0.68× |
| Montana | 2,162 | 0.96× |
| South Dakota | 2,134 | 1.13× |
| North Dakota | 2,078 | 1.24× |
| Wyoming | 2,011 | 1.67× |
| New Mexico | 1,995 | 0.49× |
| Maine | 1,976 | 0.68× |
| Vermont | 1,945 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.83× | Travel & Leisure |
| Halsey, Oregon | 16.48× | Travel & Leisure |
| Preta Gil | 26.77× | Music & Radio |
| Governor of Michigan | 7.21× | Politics & Society |
| Peugeot 308 | 23.04× | Cars & Mobility |
| Jeep Wagoneer | 5.25× | Cars & Mobility |
| Jesse Plemons | 3.13× | Movies & TV |
| Emigrate (band) | 7.95× | Music & Radio |
| Goop | 4.47× | Internet & Social Media |
| Wikia | 2.81× | Internet & Social Media |
| Regional styles of Mexican music | 2.22× | Music & Radio |
| Wok | 5.01× | Food & Beverages |
| OpenJDK | 15.35× | |
| Vocal harmony | 3.28× | Music & Radio |
| Certified diabetes educator | 9.32× | Business & Career |
| Grinch | 2.72× | Movies & TV |
| Hibachi | 5.1× | Food & Beverages |
| Kendra Scott | 1.86× | Fashion & Accessoires |
| El Paso County, Colorado | 8.08× | Travel & Leisure |
| Google Home | 4.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.9 |
| Risk Appetite | THRILL | 1.95 |
| Need for Security | CONSERVATISM | 1.94 |
| Quality Awareness | PREMIUM | 1.72 |
| Price Sensitivity | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 24.8% |
| India | 11.9% |
| United States | 9.3% |
See Broker-dealer audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Broker-dealer have in United States?
Broker-dealer has an estimated audience of 814,580 people in United States, concentrated in New York and California.
What is the gender split and age of Broker-dealer fans?
35.6% of Broker-dealer fans are female, 64.4% are male, with an average age of 45.0 years.
Which brands do Broker-dealer fans like most?
Broker-dealer fans show strongest brand affinity for Israel (4.83×), Halsey, Oregon (16.48×), and Preta Gil (26.77×) over the country average.
Where do Broker-dealer fans live in United States?
Broker-dealer fans in United States are most concentrated in New York (reach 147,391), California (reach 88,600), and Texas (reach 61,440). These three regions account for the largest share of the active audience.
What other brands do Broker-dealer fans also like?
Beyond Broker-dealer itself, the audience over-indexes on Halsey, Oregon (16.48×), Preta Gil (26.77×), Governor of Michigan (7.21×), and Peugeot 308 (23.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Broker-dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.