Broker-dealer Audience in United States

Broker-dealer has an estimated audience of 814,580 people in United States. 35.6% are female, 64.4% are male, average age 45.0. Top regions: New York, California, Texas. Top brand affinities: Crédit Agricole, Société Générale, Capital One, CarGurus, Glassdoor.

The average Broker-dealer fan in United States is 45.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Crédit Agricole, Société Générale, Capital One, with strongest over-indexing on Crédit Agricole (189.85× the country average). Demographically, the Broker-dealer audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Broker-dealer fans

Demographic split for Broker-dealer audience in United States
MetricValue
Female35.6%
Male64.4%
Average age45.0
Estimated audience size814,580

Audience persona

The typical Broker-dealer fan in United States is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Crédit Agricole.

Top regions in United States

Top regions ranked by reach for Broker-dealer in United States
RegionReachAffinity
New York147,3913.24×
California88,6000.99×
Texas61,4400.88×
Florida55,3581×
New Jersey41,0541.98×
Illinois40,0841.48×
Pennsylvania29,7811.09×
Massachusetts28,8631.8×
Virginia28,1131.42×
North Carolina26,5141.08×
Georgia22,9450.91×
Ohio17,0130.68×
Michigan14,1140.66×
Connecticut13,5161.65×
Colorado12,0850.94×
Maryland12,0570.86×
Arizona11,9990.72×
Minnesota10,8180.93×
Washington10,3010.63×
Tennessee9,6940.59×
Missouri9,6370.73×
Indiana8,8030.59×
Iowa8,5361.27×
Washington, District of Columbia8,5253.48×
Wisconsin7,7210.63×
South Carolina7,4640.61×
Utah6,0170.82×
Alabama5,6070.49×
Oregon5,5620.6×
Kansas5,5480.86×
Kentucky5,3630.53×
Louisiana4,6850.45×
Nevada4,3080.55×
Oklahoma3,9240.43×
Nebraska3,8440.94×
Mississippi3,0110.45×
New Hampshire2,9010.9×
Arkansas2,8980.43×
Rhode Island2,6371.02×
Idaho2,4870.61×
West Virginia2,4860.66×
Alaska2,4801.42×
Hawaii2,3750.68×
Montana2,1620.96×
South Dakota2,1341.13×
North Dakota2,0781.24×
Wyoming2,0111.67×
New Mexico1,9950.49×
Maine1,9760.68×
Vermont1,9451.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broker-dealer audience
BrandAffinityCategory
Crédit Agricole189.85×Business & Career
Société Générale224.06×Business & Career
Capital One9.1×Business & Career
CarGurus10.98×Cars & Mobility
Glassdoor26.77×Business & Career
Indeed.com6.82×Business & Career
Google Maps6.29×Internet & Social Media
Morgan Stanley21.82×Business & Career
MSN4.72×News
DeviantArt8.08×Internet & Social Media
NASDAQ6.29×Business & Career
Merrill Lynch18.4×Business & Career
Enterprise Rent-A-Car6.06×Cars & Mobility
Google News5.48×News
UBS23.77×Business & Career
Staples (Canada)4.68×Business & Career
Circle K6.17×Shopping
Giant Food13.3×Food & Beverages
Electronic trading platform14.6×Business & Career
AccuWeather5.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broker-dealer audience
TraitClusterScore
Career OrientationPOWER2.9
Risk AppetiteTHRILL1.95
Need for SecurityCONSERVATISM1.94
Quality AwarenessPREMIUM1.72
Price SensitivityPREMIUM1.47
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Broker-dealer
CountryShare
Brazil24.8%
India11.9%
United States9.3%

See Broker-dealer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Broker-dealer have in United States?

Broker-dealer has an estimated audience of 814,580 people in United States, concentrated in New York and California.

What is the gender split and age of Broker-dealer fans?

35.6% of Broker-dealer fans are female, 64.4% are male, with an average age of 45.0 years.

Which brands do Broker-dealer fans like most?

Broker-dealer fans show strongest brand affinity for Crédit Agricole (189.85×), Société Générale (224.06×), and Capital One (9.1×) over the country average.

Where do Broker-dealer fans live in United States?

Broker-dealer fans in United States are most concentrated in New York (reach 147,391), California (reach 88,600), and Texas (reach 61,440). These three regions account for the largest share of the active audience.

What other brands do Broker-dealer fans also like?

Beyond Broker-dealer itself, the audience over-indexes on Société Générale (224.06×), Capital One (9.1×), CarGurus (10.98×), and Glassdoor (26.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broker-dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.