Rascasse Audience Intelligence

Broker-dealer Audience in United States

A data profile of the people who buy, follow and care about Broker-dealer in United States — modelled from more than twelve digital signal sources. Broker-dealer has an estimated audience of 814,580 people in United States.

#9461among Topic in United States#1723in Business & Career

The average Broker-dealer fan in United States is 45.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include UBS, Crédit Agricole, NASDAQ, with strongest over-indexing on UBS (43.04× the country average).

Demographically, the Broker-dealer audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broker-dealer fan in United States is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for UBS.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broker-dealer profile in United States.

Audience size
815K
in United States
Gender
35.6%♀
64.4% male
Age
45.0
average years
Country rank
#27146
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broker-dealer fans

35.6% are female, 64.4% are male, average age 45.0.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Broker-dealer audience in United States
MetricValue
Female35.6%
Male64.4%
Average age45.0
Estimated audience size814,580
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Broker-dealer audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4921%
50+36%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Broker-dealer audience comes from United States.

Worldwide audience distribution share by country for Broker-dealer
CountryShare
Brazil24.8%
India11.9%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broker-dealer audience in United States is strongest.

Fig. 05

Top regions by affinity

Broker-dealer fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.61×
02Washington, District of Columbia~4K1.58×
03New Jersey~30K1.53×
04Massachusetts~20K1.35×
05Connecticut~10K1.21×
06Illinois~30K1.18×
07Florida~60K1.08×
08Virginia~20K1.08×
09Vermont~2K1.07×
10North Dakota~2K1.06×
11Pennsylvania~30K1.04×
12South Dakota~2K1.04×
13Rhode Island~3K1.03×
14Montana~2K1.02×
15Iowa~7K1.00×
16Delaware~2K1.00×
17Alaska~2K1.00×
18North Carolina~20K0.99×
19New Hampshire~3K0.99×
20Kansas~6K0.98×
21West Virginia~4K0.98×
22Maine~3K0.98×
23Nebraska~4K0.97×
24Hawaii~3K0.97×
25Idaho~4K0.96×
26New Mexico~4K0.96×
27Georgia~20K0.95×
28Colorado~10K0.95×
29Minnesota~10K0.95×
30Utah~7K0.95×
31Mississippi~6K0.95×
32Arkansas~6K0.95×
33California~80K0.94×
34Maryland~10K0.94×
35South Carolina~10K0.94×
36Oklahoma~8K0.93×
37Louisiana~10K0.92×
38Kentucky~9K0.92×
39Nevada~7K0.92×
40Michigan~20K0.91×
41Missouri~10K0.91×
42Alabama~10K0.91×
43Oregon~8K0.91×
44Ohio~20K0.90×
45Arizona~20K0.90×
46Wisconsin~10K0.90×
47Tennessee~10K0.89×
48Indiana~10K0.88×
49Texas~60K0.87×
50Washington~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Broker-dealer, United States
0.84×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broker-dealer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broker-dealer audience
#·InterestCategoryAffinity×
01Société GénéraleBusiness & Career147.59×
02Crédit AgricoleBusiness & Career142.86×
03Deutsche BankBusiness & Career55.44×
04UBSBusiness & Career43.04×
05Etihad AirwaysTravel & Leisure29.04×
06JPMorgan ChaseBusiness & Career23.99×
07Goldman SachsBusiness & Career18.60×
08Singapore AirlinesTravel & Leisure18.55×
09BarclaysBusiness & Career15.06×
10Electronic trading platformBusiness & Career14.69×
11CitibankBusiness & Career9.68×
12BiotechnologyBusiness & Career9.35×
13NASDAQBusiness & Career9.33×
14Dow Jones Industrial AverageBusiness & Career8.99×
15Solar energyHome & Garden4.42×
16InnovationBusiness & Career4.16×
17Used carCars & Mobility3.72×
18Financial servicesBusiness & Career3.11×
19BankingBusiness & Career2.77×
20Donald TrumpPolitics & Society2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broker-dealer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broker-dealer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.66×
Need for SecurityCONSERVATISM2.44×
Family OrientationCONSERVATISM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broker-dealer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broker-dealer have in United States?

Broker-dealer has an estimated audience of 814,580 people in United States, concentrated in New York and California.

02

What is the gender split and age of Broker-dealer fans?

35.6% of Broker-dealer fans are female, 64.4% are male, with an average age of 45.0 years.

03

Which brands do Broker-dealer fans like most?

Broker-dealer fans show strongest brand affinity for UBS (43.04×), Crédit Agricole (142.86×), and NASDAQ (9.33×) over the country average.

04

Where do Broker-dealer fans live in United States?

Broker-dealer fans in United States are most concentrated in New York (reach ~100K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Broker-dealer fans also like?

Beyond Broker-dealer itself, the audience over-indexes on Crédit Agricole (142.86×), NASDAQ (9.33×), Citibank (9.68×), and JPMorgan Chase (23.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Broker-dealer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broker-dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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